MKT501 MARKETING MANAGEMENT

News Analysis

Student Name: Ayushee Tyagi Registration Number: 12002040

MKT501 MARKETING MANAGEMENT
 News Details
MKT501 MARKETING MANAGEMENT

• Paytm, owned by One 97 Communications that got listed in bourses last month, has expanded its rent payment
services to include new categories like car rentals, furniture rentals, wedding services like venue, catering and
decor, guesthouse rentals and society maintenance.

• This is in addition to the already existing payment solutions for house rent, shop rentals, property deposit, token
amount and brokerage fee.

• Rent payments can be made directly to the beneficiary's UPI ID for deposits on their bank account or by instantly
feeding the bank account details.

•
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•While for the convenience of the sender, the company offers a

vast range of payment modes, including credit card, debit card,
Paytm UPI, Paytm Postpaid (buy now, pay later) and net-banking.

•The platform also offers users an assured cashback of up to

₹10,000 on rental payments through credit cards. In addition to
this, new and existing users can also earn rewards from their credit
card’s issuing bank for rent payments on Paytm. By referring a
friend to use the rent payment feature, users also stand to win
cashback points of 10,000.
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• With the rent payment feature, Paytm is enabling users to track &
manage payments for all kinds of rental services from the same
dashboard, enhancing the overall user experience and convenience .
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Conclusion

• Online payment gateways have gained enormous popularity

over the last few years. They have given a new and better face
to the online payment processing system.
• Paytm has taken this initiative for the rent payment might help
the company to gain comparative advantage also in recent
times.
• We have seen that Paytm face huge competition form Gpay and
Phonepay and these offers may attract more customers for the
company and they might have edge over others.
• These offers can be a great way for the Paytm to attract more
customers.
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Link for news

•https://www.thehindubusinessline.com/mone
y-and-banking/paytm-expands-rent-payment
-services-offers-cashback-up-to-10000/articl
e37968627.ece