Participants Information

Series 1 Series 2 Series 3

workers

Amazon students

Instagram
Facebook
businessman
54% Facebook
46% Google
Google
0

Ma le & Fe ma le Most visit ed e-c omme r c e sit e Most visit e d soc ia l me dia sit e Oc c upa ti on
I believe that ratings and reviews of product in social media are re-
liable and honest
5%
13%

Agree
neither agree or disagree
Strongly agree
15% disagree

66%
I use forums and communities to acquire information about the per-
formance of products
7%

0.07

Agree
Neither agree or disagree
Strong agree
0.11 Disagree

0.62,
Selection of good is made easy by using social media recommen-
dations and referrals
0.05,
0.05,

0.16,

0.7,

Agree Neither agree or disagree Strongly agree Disagree