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    Starbucks is an American global coffeehouse chain headquartered in Seattle, Washington. As of 2020, Starbucks had 32,660 stores in 83 countries, including 16,637 company-operated stores and 16,023 licensed stores. Of the total stores, 18,354 were located in the United States, Canada, and Latin America. Starbucks originally opened in 1971 in Seattle's Pike Place Market and began expanding internationally in the 1980s under CEO Howard Schultz after he was inspired by Italian coffee bars. Starbucks offers hot and cold coffee and tea drinks, whole bean coffee, and baked goods.

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    Starbucks is an American global coffeehouse chain headquartered in Seattle, Washington. As of 2020, Starbucks had 32,660 stores in 83 countries, including 16,637 company-operated stores and 16,023 licensed stores. Of the total stores, 18,354 were located in the United States, Canada, and Latin America. Starbucks originally opened in 1971 in Seattle's Pike Place Market and began expanding internationally in the 1980s under CEO Howard Schultz after he was inspired by Italian coffee bars. Starbucks offers hot and cold coffee and tea drinks, whole bean coffee, and baked goods.

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    21 views3 pages

    Pricing

    Uploaded by

    Ankita
    Starbucks is an American global coffeehouse chain headquartered in Seattle, Washington. As of 2020, Starbucks had 32,660 stores in 83 countries, including 16,637 company-operated stores and 16,023 licensed stores. Of the total stores, 18,354 were located in the United States, Canada, and Latin America. Starbucks originally opened in 1971 in Seattle's Pike Place Market and began expanding internationally in the 1980s under CEO Howard Schultz after he was inspired by Italian coffee bars. Starbucks offers hot and cold coffee and tea drinks, whole bean coffee, and baked goods.

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    PRICING

    Group 1
    F20014 - Chandana C
    F20124 – Ankita Beniwal
    Case Study – Starbucks: Value Based Pricing F20149 - Navya Achamma Ajan
    F20176 - Tamanna Pratiksha
    ABOUT STARBUCKS

    • Starbucks Corporation, headquartered in Seattle, Washington, is an American global coffeehouse and roastery
    business.
    • Starbucks, as the world's largest coffeehouse chain, is seen as a prominent symbol of America's second wave of
    coffee culture.  
    • The company had 32,660 outlets in 83 countries as of September 2020, comprising 16,637 company-operated
    stores and 16,023 licensed stores. 
    • There were 18,354 stores in the United States, Canada, and Latin America out of the total of 32,660.  
    • Hot and cold beverages, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-
    leaf teas, juices, Frappuccino beverages, pastries, and more are available in Starbucks stores
    HISTORY

    • Starbucks originally opened its doors in 1971 in Seattle, Washington, in the heart of Pike Place Market, this
    moniker and the mermaid emblem were inspired by a love of the water.
    • Howard Schultz, CEO, saw an opportunity in 1981 and began working with the company's founder, Jerry
    Baldwin and discovered a potential to transfer the café community vibe he found in Italy to the United States
    during a trip to Italy to find new items, and the Starbuck's brand we know today began to take shape.

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