AMAZON COMPETITOR ANALYSIS

SECTION C
GROUP 3 & GROUP 4
TOP 5 PLAYERS OF E-COMMERCE INDUSTRY
 MARKET SHARE AND STRENGTHS OF TOP 5 PLAYERS

• 42% MARKET

SNAPDEAL
MYNTRA
FLIPKART
AMAZON

• 47% MARKET • 4% MARKET • 1.9% MARKET • 1.6% MARKET

INDIAMAR
SHARE SHARE SHARE SHARE SHARE
• STRONG • EXPERIENCED • RETENTION • INNOVATION • NO DEBT
BRAND NAME FOUNDERS OF ITS • GOOD • STRONG
• CUSTOMER • HIGH BRAND INDEPENDEN BRANDING TEAM
RECALL

T
ORIENTED CE • VAST • BRAND NAME
• COST • OWN • EFFICIENT NETWORK • HIGHLY
LEADERSHIP PAYMENT SUPPLY • EXCELLENT RECOGNIZED
• INNOVATION GATEWAY CHAIN SERVICE AND
• LOGISTIC • SEASON
• LARGEST • WIDE RANGE TRUSTED
ARM SALES
MERCHANDIS OF DEALS
• EXCLUSIVE • PROMOTION
E SELECTION AND
AND BROAD TRANSACTIO
RANGE OF NS
PRODUCTS
 WEAKNESSES OF TOP 5 PLAYERS

• EASILY IMMITABLE • LIMITED • INTENSE • SERVICES NOT • LACK OF FOCUS

• LOSING MARGINS DISTRIBUTION COMPETITION AVAILABLE IN ALL • EASILY REPLICABLE
CHANNEL • LIMITED MARKET
• PRODUCT FLOPS CITIES • LIMITED CONTROL
• COST OF
• TAX AVOIDANCE SHARE GROWTH • SLOW DELIVERY
ACQUSITION OVER CLIENTS
• DECLINING • LACK OF
• POWER IN THE
CUSTOMER SAFETY INFRASTRUCTURE
HAND OF BUYERS • LESS REACHED

AMAZON FLIPKART MYNTRA SNAPDEAL INDIAMART

 STRATEGIES OF TOP 5 PLAYERS

AMAZON FLIPKART MYNTRA SNAPDEAL INDIAMART

THINK ACCESS TO IDENTIFIES LEVERAGD

FOCUS AT ALL DYNAMIC RE-
GLOBALLY BUT INTERNATIONAL MOST VALUED
TOUCH POIN TS MARKETING
ACT LOCALLY BRANDS CUSTOMERS
TO RE-ENGAGE
VISITORS.

LOW-COST INVEST HEVILY FOCUS ON

STRUCTURE IN STAR POWER THEIR NEEDS

SYNGERIES
INFLUENCER
BETWEEN
MARKETING
MARKETPLACE
 Competition/rivalry: High
India has become one of the biggest markets and the world is looking to
capitalize on it.
Many new players seen entering the market due to low barrier
Stakes for other online retailers trying to capture a larger share of India’s growing
e-commerce market
Bargaining power of consumers: High
 the inability to check the product before buying
 internet security issues.
 Access to information about the cost of products offered by the providers.
 This gives people the power to choose or change the provider.

Bargaining power of suppliers: Low

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 The main supplier of the e-commerce market is the Human resource which

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needs a website to be created by some programmer from a company.

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 The technological age has reduced the bargaining power of programmers

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providing the software, because the work can be outsourced to
all around the globe.

Barriers to entry: Low

 The competition in the sector is increased due to the low requirement
of initial investment.
 The nature of business making hard to achieve the economies of scale.
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 The technology to create websites is improving by the day. PORTER’S FIVE FORCES
Threat of substitutes: Low
 Brick and mortar store, which they move their place to be on the Internet.
 The brick and mortar store can become a real threat only if the product
price becomes comparable to the online offering.
 But, people are slowly moving to e-commerce site for purchasing.
VALUE CHAIN ANALYSIS
Inbound Logistics
Amazon’s products are virtual for they use
their online services like AWS.
For physical products, the company uses third-
party merchants to sell their products.
Operations
Amazon operates through out the world in
delivering virtual products like their streaming
services, music services etc.
Amazon utilises outlets in various busy parts
of major cities to showcase its products like
amazon echo etc
. stay connected
Infrastructure
This includes departments like marketing ,
finance, legal, etc., which are required to keep
the company operational. Amazon employs
business managers in its corporate offices. It
also has managers that help to oversee the
Amazon market place, physical in store
managers.
Human Resource Management
Amazon is known for a very strict work culture
with not a lot of employee benefits and
incentives to boast about. The working
conditions in the amazon warehouses are
notoriously bad. The company has a very high
employee turnover rate
PRIMARY .
Technology Development
Amazon is known for its technology i.e.; cloud
ACTIVITY services by AWS, streaming giant Amazon
prime etc
Amazon uses technology to stay on top the
game and provides various connectivity
features to ensure that their customer can
Procurement
Amazon has managed to buy companies in
sectors from which they will have to procure
services. Adding to that the third-party sales
from amazon market place, the company truly
does not have a lot of procurement to do as all
the services they need are available in house