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  • Digital Marketing Company: Zenith

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    Nithya Nand
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    This document provides information about a digital marketing company called DMC that aims to help customers build their brand's voice through various advertising platforms and methods. Their solution is to open customers up to budget-friendly advertising options across different websites and platforms to reach new consumers. This includes providing analytic reports on ad performance and user-determined ads. The document also includes prototypes, a competitive analysis comparing DMC to other companies, an industry analysis, and details on DMC's business model in areas like key partners, activities, customer relationships, resources and costs.

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    This document provides information about a digital marketing company called DMC that aims to help customers build their brand's voice through various advertising platforms and methods. Their solution is to open customers up to budget-friendly advertising options across different websites and platforms to reach new consumers. This includes providing analytic reports on ad performance and user-determined ads. The document also includes prototypes, a competitive analysis comparing DMC to other companies, an industry analysis, and details on DMC's business model in areas like key partners, activities, customer relationships, resources and costs.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    2 views13 pages

    Digital Marketing Company: Zenith

    Uploaded by

    Nithya Nand
    This document provides information about a digital marketing company called DMC that aims to help customers build their brand's voice through various advertising platforms and methods. Their solution is to open customers up to budget-friendly advertising options across different websites and platforms to reach new consumers. This includes providing analytic reports on ad performance and user-determined ads. The document also includes prototypes, a competitive analysis comparing DMC to other companies, an industry analysis, and details on DMC's business model in areas like key partners, activities, customer relationships, resources and costs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 13

    DMC

    DIGITAL
    MARKETING
    COMPANY 
    BUILD YOUR BRAND'S VOICE

    MV.DURGA RAO
    Y.ABISH
    KAVYA
    Zenith
    KEERTHI PRIYA
    JITHANDRA
    Our problem statement 
    The problem we are trying to solve is , our customers are not having an advertiser who can provide various types of
    advertisement through various platforms and not producing good traffic towards them .

    Also now a days advertisement is very expensive and can easily lose a lot of money for our customers .
    Our Solution
    The solution we are providing is opening our customers to various  methods of advertisements and opening them to a
    new traffic of consumers and also providing them a user determined ads .

    Also  we can provide budget friendly options by running their ads  through various small websites.

    Also we will help our customers keep their ads up to date and on par.
    PROTOTYPE :
              ONLINE REPUTATION MANAGEMENT.

               WE PROVIDE A DETAILED ANALYTIC REPORT ON HOW THEIR


    AD IS DOING
      
              USER DETERMINED ADS.
    BUBBLE CHART
    SINGLE TIME • SOCIAL MEDIA 
    ADVERTISING • WED ADVERTISING
    • NEWS ADS

    ONLINE
    ADVERTISING

    CHOOSING APPROACH
    LONG TERM YOUR PLAN FOR
    ADVERTISING
    FOR
    ADVERTISING MAINSTREAM 
    ADVERTISING
    ADVERTISING
    CUSTOMER
    IDEATION

    AD  USERS  *SPECIFIC


    *TRIVIAL 
    VALIDATION REACH AMOUNT

    COMPANY 
    IDEATION
            *HUGE 
           AMOUNT
       *A NEW 
        WAWE 
      OF TRAFFIC
    COMPETITIVE ANALYSIS :
    COMPARSION DIGITAL NICHE WATAMATE DMC
    FACTORS AGENCY MARKETING MARKETING

    TRAIT 1 CONTINUOUS
    ADVERTISING

    TRAIT 2 NEWSPAPER
    ADVERTISING

    TRAIT 3 SINGLE TIME


    ADVERTISING

    TRAIT 4 DIGITAL WEBSITES 

    TRAIT 5 SOCIAL
     MEDIA
    INDUSTRY
    INDUSTRY RELATED SEARCH RESULTS SCORE (1-10
    TARGET INDUSTRY SIZE  AND Information Technology in India is a vast industry which POINTS)
    GROWTH RATE comprises information technology services, consulting, and
    outsourcing. The IT industry accounted for 8% of India's GDP in
    2020.and an increase of 2.3% .

    LARGE DOMINANT Digital Agency, Niche Marketing, Watamate .


    COMPETITORS IN OUR SEGMENT 

    LEVEL OF NEW TECHNOLOGY Digital billboards ,very user defined algorithms .


    AND PRODUCT INTRODUCTIONS
    GOVERNMENT  REGULATIONS Government regulations can have both positive and negative
    MANDATING NOT HURTING effects on the innovation process. 
    INNOVATION

    NEW STARTUPS AND VENTURE THERE IS A 2.1% INCREASE IN THE NUMBER OF STARTUPS EVERY
    CAPITAL IN YOUR SEGMENT YEAR, AND 3-10K USD TO START AND KEEP IT RUNNING 

    STRONG CHANNELS TO REACH Instagram, Google ads, Websites,  Search, Paid Search 


    CUSTOMERS

    COMPUTER HOSTING SERVICES THERE ARE MANY GOOD COMPUTER HOSTING SERVICE  
    PROVIDERS AND WE  ONLY NEED A LIMITED SERVER TO RUN.
    KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMERS
    CUSTOMER 
    • Start ups • PROMOTING PROPORSITION SEGMENTS
    RELATIONSHIP • NEW AND DIFFERENT
    • Companies without  PRODUCTS • WE PROVIDE THE •   WRITE KILLER EMAILS
     a marketing branch BEST • BE CONSISTENT AND
    STYLES OF FOOD IN
    • Companies  with a ADVERTISEMENT TIMELY IN YOUR FOOD INDUSTRY.
    unique user base FOR YOUR MONEY INTERACTIONS • ALSO SMALL SCALE
    • ESTABLISH TRUST
    • NO NEED OF STARTUPS .
    • REWARD LOYALTY
    HASSEL , WITH
    OUR DETAILED
    KEY RESOURCES ANALYSIS CHANNELS
    • Social media  • THROUGH WORD
    Platform OF MOUTH
    • Web advertisement • THROUGH SOCIAL
    • User reviews MEDIA
    PLATFORMS
    • OUR WEBSITE

    COST STRUCTURES REVENUE STREAM


    • EMPLOYEE SALARY • MEDIATION FOR OUR SERVICES
    • R&D OF OUR ALGORITHM • THROUGH SPONSERS
    • SERVER FOR OUR WEBSITE
    • DEVELOPMENT OF OUR SERVICES
    THANK
         
     YOU

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