Professional Documents
Culture Documents
Implementation
SCALE MARKETING
• Marketing Technology Integrations
1,000-10,000 Add more product lines and personas.
personalization, data enrichment and different • Analytics Tracking
content tracks to reach tens of thousands. • Lead Magnet Creation
• Sales Material Creation
100-1,000 IDEAL CUSTOMER PROFILE
Build an ideal customer profile based on case studies Campaign Launch
and scale marketing channels such as ads, content • Search Engine Optimization
and social to attract visitors who convert.
• Social Media Marketing
1-100 • Digital Advertising/Paid Media
MINIMUM VIABLE AUDIENCE • Content Marketing
Define a Minimum Viable Audience™ and set up one • Email Marketing
targeted campaign to gain early traction
• Personalization
• Conversion Optimization
0 • Product Sales
CUSTOMERS LAUNCH
Position yourself based on your insight and user
research for a successful launch.