SAP Marketing-Cloud WhatsNEW 1902

SAP Marketing Cloud
What‘s New in the 1902 Release

February 2019
PUBLIC
What’s New in 1902 – Copyright
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What’s New in 1902
LEAD AND ACCOUNT-BASED MARKETING
▪ Lead Nurturing
DYNAMIC CUSTOMER PROFILING
▪ Dynamic Customer Profiling ▪ Lead and Account-Based Marketing
▪ Agreements
▪ Predictive Studio
MARKETING PLANNING & PERFORMANCE

▪ Marketing Planning
COMMERCE MARKETING
▪ Offer Management and Couponing
▪ Recommendation
MARKETING ANALYTICS
▪ Marketing Analytics
Marketing Analytics
SEGMENTS, CAMPAIGNS, AND JOURNEYS
▪ Campaign Automation
▪ Target Groups
▪ Content Studio Landing Pages GENERAL
▪ Content Studio Messages and Email Templates ▪ Configuration
▪ Survey Integration ▪ Public APIs
▪ Integration Scenarios
© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 3
BACK
What’s New in Dynamic Customer

Profiling 1902
What’s new in Q1/2019 in a nutshell?
▪ Business scenario “Consumer and Customer Profiling” is renamed to “Dynamic Customer

Profiling”
▪ New application – Browse Contact Data
▪ Enhanced applications
▪ Contacts
▪ Data Load Monitor
▪ Browse Contact Origin Data
▪ Browse Interaction Data
▪ New public API service for Import Monitoring – API_MKT_IMPORT_MONITORING
▪ Documented in the Integration Guide at https://help.sap.com/mkt
▪ New Deep Insert capabilities for the interaction API service to further improve data load
performance

What’s New for Data Stewards:
New Application - Browse Contact Data
High Level User Story
Analyze and report on Interaction
Contacts available in the
marketing system. Monitor the
number of Interaction Contacts
which have various status flags.
Increment in 1902
• Application is available on the
launchpad in Data Stewardship
section
• Important metrics available as
KPIs
• Export table data to
spreadsheet
• Support for extension fields.
Benefits to Customer and

Next Steps
• Complete overview of Interaction
Contacts in the system
• Identify and resolve data related
issues
• Maintain system and data health
by monitoring key metrics

Enhanced Applications
• Contacts
• New quick info panel at the top of the UI
• Data Load Monitor
• Restart and Discard imports based on filters
• Export table data to spreadsheet
• Message type by Date card available on Data
Stewardship OVP (Cloud Only)
• Browse Contact Origin Data
• Custom extension fields can be used
• Browse Interaction Data
• Custom extension fields can be used

BACK
What’s New in Agreements 1902

Agreements in B2B Marketing
Segmentation on Agreements with Reference to Accounts
Purpose
Marketers want to use Agreements for

Segmentation on Accounts or Contacts
to target campaigns in B2B Marketing
Capabilities
• Attribute Groups “Agreements” and

“Agreement Terms” for
Segmentation Object “All Accounts”
to identify Interaction Contacts of
type “Account”
• Attribute Groups “Contact

Agreements” and “Contact
Agreement Terms” for
Segmentation Object “All Accounts”
to identify accounts with related
contacts and assigned agreements
• Additional Attribute Group “Account

Agreements” and “Account
Agreement Terms” for
Segmentation Object “All Contacts”
to identify contacts with related
accounts and assigned agreements

Agreements and Locations, Payment and Correspondence Medium
Association to Locations, New Attributes for Payment Method and Correspondence Medium
Purpose
1. Marketers want to run campaigns for

customers, who have contracts for their
premises in a certain geospatial area.
2. They also want to identify customers who
are not yet on paperless billing or don’t
apply direct debit.
Capabilities
• Customer will use the marketing location to
model the premises of their customers
• Standard has ability to assign agreements

to a location, allowing the API to pass on an
association to a location
• Segmentation content supports use cases

that identify customers with contracts for a
given geospatial area of locations
• Analytics for agreements allows drill down

to location
• Two more attributes for correspondence

medium and the payment method are
available on agreement terms
BACK
What’s new in Predictive Studio 1902

New features in Predictive Studio
• Predictive Scenario & Score API:

Externally calculated score values with any numeric values can be uploaded
(in 1811 or earlier only propensity scores with range 0 to 1 could be uploaded)

Predictive Scenario
External Score with any numerical values are supported

BACK
What’s New in
Offer Management and Couponing 1902
What’s New in 1902!
Offer App
Analyze Offers
Offer Import Service Enhancements
Import of different validity ranges
Response with Offer Content UUID Information
Coupon Enhancement
Delay attribute for coupon code validity period calculation

Offer App – Analyze Offers
Analyze Offers
You can now analyze your offers in SAP Analytics
Cloud by choosing the analyze button.
To analyze the performance of all your offers, select Analyze on the offer list page to view
Offer analytics stories in SAP Analytics Cloud. You can only view stories that you are
authorized for.
For more information, see Analyzing Offers.
Offer App
Analyze Offers
Coupon Enhancement

Offer OData Import Service – Validity Periods
With release 1902, the Offer Import OData Service CUAN_OFFER_IMPORT_SRV supports the
possibility to import different Offer Validity Periods.
OfferDateRulesType
• OfferIdExt - External Offer ID
• OfferIdOrigin - Internal Offer ID
OData
• OfferDateRule - Sequential Rule number
• OfferDateRuleType - Type of the Period “Visible” or “Valid” or “Visible and Valid”
• OfferDateRuleStartDateTime - Rule Start Date
Offer Date
• OfferDateRuleEndDateTime - Rule End Date
Rules
Mechanism:
With the new entity it is possible to create many periods for an offer by means
of a date rule. The rule creates internally the offer period. Each period is
defined by a rule type
- Visible
- Valid
- Visible and Valid
The visible period is for the offer distribution and the valid period can be used
Get more API details in SAP API Hub for Marketing Offer Import
https://api.sap.com/api/CUAN_OFFER_IMPORT_SRV/resource for Coupon code validity calculation, coupon validation and redemption.
This allows you to promote an offer before you can use the coupon.
Offer OData Import Service – Response Enhancement
With release 1811 we enhanced the offer import service with an offer content
entity. This allows to provide a complete E2E integration without any manual
steps in SAP Marketing.
To improve the import process, in 1902 we enhanced the Import Service
response with Offer Content information so that the importer gets the created
content, esp. Marketing Offer Content UUID immediately and doesn't need to OData
call with a second request (GET) to get the content information via Offer
Read API.
Get more API details in SAP API Hub for

Marketing Offer Import
https://api.sap.com/api/CUAN_OFFER_IMPORT_SRV/resource

Offer App
Analyze Offers
Coupon Enhancement

Coupon Enhancement – Delay Period
Coupon Code Delay Period
Delay Period in Days

Defines how much time must pass before the
code becomes valid.
After the code has been distributed, the Code
Validity Period is delayed by a specified period of
time. The code will only become valid after the
Delay Period has passed. For example, a coupon
received in a store at checkout can only be
redeemed starting the following day.
If you have selected No Contact Assigned as the
Relationship Type and Single Coupon Code as the
Coupon Type, the value in this field is 0 and
cannot be modified. This means that the Code
Validity Period cannot be delayed

BACK
What’s New in Recommendation 1902

Recommendation Caching Service on SCP
Same SAP Data Center
Consumer
https://[Recommendation Scenario URL]/api

/API_MKT_RECOMMENDATION_SRV/getRecommendations?... Cloud Platform
Recommendation Cache
The public API_MKT_RECOMMENDATION_SRV OData API enables external

applications to obtain product or offer recommendations from the SAP Marketing Cloud
using the SAP Cloud Platform.
This new service caches recommendations on SCP when requested for the first time,
which will be read for subsequent requests for similar users.
Customers can benefit from the following when consuming recommendation using this Marketing Cloud
new service:
• Ensure that recommendations are provided to consumers across channels within a
guaranteed response time. Recommendation
• Provide consumers with a best or “close to best” recommendation when having to
meet a guaranteed response time or when SAP Marketing Cloud is not available.
• Reduce the load on SAP Marketing Cloud so that more resources can be used by
other marketing activities, e.g. campaign execution.

BACK
What’s new in
Campaign Automation 1902
Campaign Execution: Complaint Handling
Customers need a function to avoid sending
emails to any recipients who have classified
specific campaign emails as spam.
1902 Increments
1. Contact classifies campaign email as spam
2. Email service provider sends complaint
1 3 information to Marketing Cloud. Complaint
Move Campaign email to Depending on the campaign information is stored in the system and
spam folder scenario, a complaint will result visible for the marketer.
in a marketing permission opt- 3. Depending on the campaign scenario, a
out or marketing subscription complaint will result into
opt-out • Permission Opt-out for standard
email campaign
• Subscription Opt-out for
subscription-based campaigns
(Newsletter)
2Complaint information is stored
in the system and visible to end Customer Benefits
user. • Contacts who have marked a campaign
email as spam will not be contacted
anymore.

Campaign Execution Blacklist
Customers need a function to restrict email and
text message communication for specific email
addresses, email domains and mobile phone
numbers. Marketers need to ensure that
campaign messages are not sent to
competitors or not sent to email domains with
high bounce rates.
1902 Increments
• Blacklist UI
• Ensure no mismatch between blacklist and
whitelist entries
• Incorporate blacklist check into campaign
execution and test send.
• Import functionality for mass upload
Customer Benefits
• Customer can exclude email addresses,
domains and phone numbers from campaign
execution

Campaign Execution: Multiple Service Provider Instances
Some customers with big organizations or who

1 Create multiple instances for
provide services for other customer need to
have separation of communication costs for
communication scenario different organizations or customers.
Enable customers to use multiple accounts for

same email or sms service provider.
Communication cost can be separated by
account.
1902 Increments
1 
3 Allow multiple instances of
Communication Arrangements for Email
Maintain Provider, Sender Profile
2 and SMS
and Path for service provider
 Add provider ID, sender profile ID and
path for service provider to
3
communication arrangement
 Internal BAdI will generate provider and
sender profile.
Customer Benefits
• Flexibility with more ESP Accounts
• Visibility of communication cost and
distribution possible
3
Generate Sender Profile

Send Emails: Schedule an Email Campaign, but Deliver the Emails Later
Marketer wants to ensure that emails are
delivered at a specific time. In case of huge
campaigns it may happen that email delivery is
spread over several hours. In case of planned
system downtime of SAP Marketing Cloud
system, the campaign execution can be
triggered before system downtime and emails
may be delivered even during system
downtime.
1902 Increments
1. Marketer maintains additional delivery
options with delivery time for a campaign.
This is different from scheduling/execution
time
Customer Benefits
• Dedicated delivery time for campaign emails
irrespective of target group size or planned
system downtime.

Improved Campaign Design time
1 High Level User Story
The new improved campaign
As a marketer I want to have an enhanced
Overview page with relevant
end-to-end user experience that includes
KPIs overview.
consistency, availability of relevant information
and better campaign design experience.
1902 Increments
1. An improved campaign Overview page

with relevant KPIs available.
2. A new 'Content' tab as one place to have

all the content used in the campaigns.
3. Create new content from campaigns or

add existing content to the campaigns.
4. Work with unreleased content and an in-

place release of content from campaign
itself
5. Have A/B test periods in Hours as well.
Customer Benefits
• A much-improved end-to-end UI experience
and flexibility.

Improved Campaign Design time 2/3
Option to create new content
from campaign or add existing
content (released or unreleased) High Level User Story
to campaign
As a marketer I want to have an enhanced
end-to-end user experience that includes
consistency, availability of relevant information
and better campaign design experience.
1902 Increments
4 1. An improved campaign Overview page

with relevant KPIs available.
Work with unreleased content.
Release content from campaign 2. A new 'Content' tab as one place to have
all the content used in the campaigns.
3. Create new content from campaigns or

add existing content to the campaigns.
4. Work with unreleased content and an in-

5 place release of content from campaign
A/B test period in Hours available. itself
5. Have A/B test periods in Hours as well.
Customer Benefits
• A much-improved end-to-end UI experience
and flexibility.

BACK
What’s New in Target Groups 1902

New Fiori Design for Target Group Details

The user wants a consistent modern user
interface.
Increments 1902
• Re-implemented target group details as
a Fiori application
• Enhanced segmentation history
• Enhanced joiners and leavers section
(former snapshot analysis section)
User benefits
• Modern design
• Improved performance
• Enhanced functionality
• Better user experience

BACK
What’s New in
Content Studio - Landing Pages 1902
Representation of External Landing Pages

1
Landing pages created in external tools
can be brought into the SAP Marketing
Cloud system using API and can be
accessed in the Content Studio.
Information on the settings of the
external landing page is available, but
design information is not saved in the
SAP Marketing Cloud system.
Features
3
① The source of an external landing
page can be displayed in the Content
Studio overview
② The published URL is available
③ Tags can be added
④ The landing page URL can be added
as a link in emails

Insertion of Landing Pages into Emails

Enable comfortable insertion of links into
landing pages in the email editor
including a value help for landing
pages.
Features
① A new link type 'Landing Page Link'
1 can be inserted into the email body
② A value help is provided to allow you
to search for and select published
landing pages that contain a URL
③ To enable prefill of a landing page,
the Outbound ID can be appended to
the landing page link
④ The landing page URL is only
retrieved during the email runtime.
This ensures flexibility in changing
2
the URL after releasing the email.
Benefits for the Customer

• Landing page integration into
the content editor

BACK
What’s New in Messages and Email

Templates 1902
Links to Landing Pages

Easy-to-use integration of landing page links
into marketing emails.
Increment 1902
Simple insertion of links to landing pages
including a value help for landing pages.
Customer Benefits
• Landing Page Integration into Email Editor
• Handling of External Landing Pages in SAP
Marketing Cloud

“Used In”, Edit Released Messages
“Used In” :
As a marketer I want to see the list of campaigns
that use the current content (either referenced as
asset or referenced somewhere in the automation
flow)
1902 Increments
In the Messages app there is a new tab “Used In”
that shows the campaigns sending out the current
marketing message.
Customer Benefits
See the related marketing User can easily navigate from the marketing
campaigns with their status. message to the related marketing campaigns.
Edit Released Messages :

As a marketer I want to be able to correct the
content of a marketing message.
1902 Increments
In the messages app there is a new button “Cancel
Release” which allows the user to revert the
Revert the message status back to “In message status back to “In Preparation” as long as
Preparation” as long as the message the marketing message hasn’t been sent out (via
wasn’t send out . campaign or confirmation trigger).
If a related marketing campaign is already
scheduled, the user has to pause or stop the
campaign.
Customer Benefits
The user doesn’t need to duplicate the message to
correct the content.

Simple Content Repository / Simple Image Upload
Images from local devices can now be
easily integrated into SAP marketing
messages.
can be used for the message text Increments 1902

SAP Marketing Cloud comes with an out-
of-the-box integration to a marketing
image repository.
Marketing email images can be uploaded
to this repository.
can be used for conditions For usage on productive SAP Marketing
Cloud systems, a customer-owned CDN
has to be specified.
The storage capacity of the repository is
limited to 100GB.
Customer Benefits
Customers can easily integrate images
into SAP marketing messages.

Improved Image Search
As a marketer I want to use a state-of-the-art image
search for the connected DAM system.
1902 Increments
Image search provides an improved search result
representation.
Customer Benefits
Improved search result representation helps to
more easily find the best image for the marketing
content.

Personalization Attributes for Current Campaign
When a marketing message is sent out via
can be used for the message text campaign execution, the information about
this campaign shall be usable for message
personalization.
Increments 1902
The campaign attributes can be used in
can be used for conditions the message text personalization and for
the message block conditions.
Customer Benefits
Customers have even more possibilities to
personalize and adapt marketing
messages.

Value Helps for Personalization Attributes

To use personalization attributes in
content block conditions, it's helpful to
have value help for the condition
attributes.
Increments 1902
Now the personalization attributes provide
value help when used for conditions or in
test send.
Customer Benefits
Users can easily set conditions for the
content blocks of marketing messages.

Further Enhancements
Enhanced Content Studio Previews:

Subject line is shown for Emails
Reusable Block Previews:

see the design before dragging
it into the message
Marketing Messages API improved:
Message content can be updated now
( simple use case, not for all languages, not for
confirmations, not for reusable blocks )

BACK
What’s New in Survey Integration 1902

New Features in Survey Integration
An iFlow for Survey Integration is now available from 1902 release on

SAP API Business Hub. This iFlow eases the process of uploading third-
party survey data from any Survey Vendor into SAP Marketing Cloud.
The iFlow also provides data buffer functionality to ensure that data is
safe in case of unexpected system downtime.

BACK
What’s new in Lead Nurturing 1902

Viewing total number of contacts, joiners and leavers in a stage
View total number of contacts in the target group,

number of joiners, and number of leavers in every
stage of a lead nurture stream, within the canvas.

Defining a Wait Period for Campaigns
Enter a Wait Period in days, which indicates

the time interval after which the campaign
should be sent.

Copy Lead Nurture Stream
You can copy the structure of an existing

lead nurture stream to create another
stream. By default, the start date is set as
the current date. You can modify it based on
your requirement. Note that LNS campaigns
are not copied.

Discard Lead Nurture Stream
Discard lead nurture streams that have "In Preparation"

status.
Modifications to a discarded lead nurture stream are not

allowed. However, you can copy its structure.
While discarding, you have the option to unassign

campaigns or discard campaigns. You can unassign
campaigns so that you can reuse the campaign for another
nurture stream.

Delete Lead Nurture Streams
As a Marketing Administrator, run this

application job to flag lead nurture streams
for deletion.
As a Marketing Administrator, run this

application job to delete flagged lead nurture
streams.

BACK
What’s New in Lead and Account-Based

Marketing 1902
Spotlighting Accounts enhancements
The app Spotlighting Accounts - introduced in 1811 - has been enhanced to better fulfill the need of marketers applying ABM.
- Markets as new column on Spotlighting Accounts List, can be used as well as additional dimension for the charts on top of the table.
- Create target groups for selected contacts in Contacts section
- Display contact engagement score in Contacts section
- Display Account Engagement score on Account Profile fact sheet header
- Display top interests for the contacts of the account on the Account Profile fact sheet header
- Permission Marketing section now displays permissions and subscriptions for assigned contacts as well

SAP Analytics Cloud for Leads and Accounts
Renovated Story Lead Dashboard
User Story
As marketing expert or marketing manager, I want
to monitor the lead management performance. I
want to see the success of marketing-driven lead
creation compared to sales-created leads. I
require insight in the lead-based success of
dedicated campaigns, or cross-campaign. I would
like to see the opportunity amount to get to know
which monetary worth my lead management is
creating. As well, I am interested in the Marketing
Lead Funnel which shows the evolution from
unqualified to qualified contacts over time.
Story Details
• Comparison of marketing-driven and sales-
created leads and opportunities
• Lead Stage classification, current snapshot and
evolution over time
• Status distribution of Leads and Opportunities
• Conversion success based on opportunity data
Story Provisioning
• The file for the story can be imported in the
SAP Content Library, the documentation is part
of SAP Best Practices for SAP Marketing Cloud
• For more details refer to the quick-link
https://rapid.sap.com/bp/BP_CLD_MKT

BACK
What’s New in Marketing Planning 1902

Marketing Planning – Overview of what is new in 1902
▪ Marketing plan period is no longer restricted to a calendar year. The period can be any start and end date.
▪ Program media type dates do not have to be within the dates for the program phases or the program period.
▪ Usability enhancements for program search (customer influence request).

What’s New in Marketing Plan
Create marketing plan for any period (no longer restricted to calendar year)
What you see and do

• You can create a
marketing plan for any
start and end date.
• You can assign a budget
plan whose period
contains the start or end
date of the marketing plan.
For more details, refer to our online documentation https://help.sap.com/mkt > Application Help > Business Features > Planning > Marketing Plans
What’s New in Programs
Media type dates outside of program phases and program period
What you see and do

• Media type dates can be
entered outside of the
defined program period or
phases
• This change allows the
program period to reflect
the execution timeline of
the program, and the
media type proposed
spend to reflect the
realistic expectation for
costs to occur

BACK
What’s New in Marketing Analytics 1902

SAP Analytics Cloud for Campaign Analytics
Bounce Story
User Story
As a marketing expert, I want to monitor the recent
email and text message campaign hard and soft
bounces. I want to analyze for which recipient IDs
and domains they occurred, and the specific
reasons communicated by the service provider.
Story Details
• Email and Text Message Hard and Soft
Bounces
• Recipient ID and Recipient Domain
• Contact Name
• Bounce Code & Bounce Code Description
• Campaign ID & Campaign Name
Story Provisioning
• The file for the story can be imported in the
SAP Content Library, the documentation is part
of SAP Best Practices for SAP Marketing Cloud
• For more details refer to the quick link
https://rapid.sap.com/bp/BP_CLD_MKT

Analytics for Scores
Scores of Corporate Accounts
Use Case
As a marketing expert, I want to analyse average score values for Corporate Accounts. I want to compare average scores values within one score or across several
scores. Furthermore, I want to have drill-down and filtering capabilities for account-level dimensions, such as country, region, industry, market, time and others.
Measures Dimensions
▪ Average Score Value ▪ Acc.-Based Marketing
▪ Calculated at
▪ Calendar Year
▪ Corporate Account
▪ Country
▪ Industry
▪ Market
▪ Model
▪ Region
▪ Score
▪ Score Is Cur. Vers.
▪ Validation Status
▪ Year Month
▪ Year Quarter
▪ Year Week
▪ Custom Fields …

BACK
What’s new in Configuration 1902

New Scenarios in Set Up Your Marketing Solution App
• Planning setup for

• Budget Planning
• Spend Management
• Integration with SAP ERP
• Segmentation and Target Group

BACK
What’s New in Public APIs 1902

General: Via the API Business Hub and SAP Help Portal for Marketing Cloud you will be able to access
more information on the APIs available in this overview.
Business OData API Communication Business Catalog Role Comments

Object scenario
Landing Page API_MKT_LANDING_PAGE_SRV SAP_COM_0342 N/A New API
Landing Page API_MKT_LANDING_PAGE_VALUEHELP SAP_COM_0342 N/A New API

_SRV
Product API_MKT_PRODUCT_SRV;v=0002 SAP_COM_0171 SAP_BCR_CEC_MKT_API_PRD2_PC New version of the API
Score API_MKT_SCORE_SRV SAP_COM_0307 SAP_CEC_BC_MKT_API_SCO_PC Enhancements in Authorization or

security
Interest API_MKT_INTEREST SAP_COM_0340 SAP_CEC_BC_MKT_IOI_PC New API
Interaction API_MKT_INTERACTION_SRV SAP_COM_0206 SAP_CEC_BC_MKT_API_IA_PC New deep insert capabilities

Open Marketing Connector for External Landing Pages
This OMC aims to provide you with end-to-end guidance for the following:
• Smooth integration of landing pages designed in external tools with SAP Marketing Cloud
• Personalization of external landing pages
• Integration of contact data gathered on external landing pages for use in follow-on marketing activities
For an overview of OMCs, see Open Marketing Connectors.
The OMC bundles the 2 new APIs in 1902 (below) together with the following existing APIs:
• API_MKT_CONTACT
• API_MKT_INTERACTION

BACK
What’s New in Integration Scenarios 1902

General: Looking for information on how to implement integrations for certain business scenarios? See
new chapter Implementing Integrations for Business Scenarios in the Integration Guide
News with regards to Inbound Integration Scenarios
Connected Solution Content Technology Communication Integration Package on

scenario/ API Hub
Comment
External Landing Page 1. Creation of External Landing REST, SAP_COM_0342 External Landing Page
Integration Pages using an iFlow OData via CPI Integration
2. Bring Prefill Functionality
to External Tools using the
Market data & events OutboundID
S/4HANA Enterprise 1. Sales Order OData via CPI SAP_COM_0060 SAP S/4HANA Enterprise
On-Premise Management On-Premise
Integration
Sales & Service
SAP CRM 1. Marketing Attributes OData via CPI SAP_COM_0017
SAP CRM Integration

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What‘s New in the 1902 Release

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© 2019 SAP SE or an SAP affiliate company. All rights reserved.

MARKETING PLANNING & PERFORMANCE

What’s New in Dynamic Customer

▪ Business scenario “Consumer and Customer Profiling” is renamed to “Dynamic Customer

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 5

Benefits to Customer and

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 6

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 7

What’s New in Agreements 1902

Marketers want to use Agreements for

• Attribute Groups “Agreements” and

• Attribute Groups “Contact

• Additional Attribute Group “Account

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 9

1. Marketers want to run campaigns for

• Standard has ability to assign agreements

• Segmentation content supports use cases

• Analytics for agreements allows drill down

• Two more attributes for correspondence

What’s new in Predictive Studio 1902

• Predictive Scenario & Score API:

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 12

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 13

Offer Import Service Enhancements

Import of different validity ranges

Response with Offer Content UUID Information

Delay attribute for coupon code validity period calculation

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 15

Offer Import Service Enhancements

Import of different validity ranges

Response with Offer Content UUID Information

Delay attribute for coupon code validity period calculation

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Get more API details in SAP API Hub for

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Offer Import Service Enhancements

Import of different validity ranges

Response with Offer Content UUID Information

Delay attribute for coupon code validity period calculation

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Coupon Code Delay Period

Delay Period in Days

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What’s New in Recommendation 1902

https://[Recommendation Scenario URL]/api

The public API_MKT_RECOMMENDATION_SRV OData API enables external

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High Level User Story

Some customers with big organizations or who

Enable customers to use multiple accounts for

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1. An improved campaign Overview page

2. A new 'Content' tab as one place to have

3. Create new content from campaigns or

4. Work with unreleased content and an in-

5. Have A/B test periods in Hours as well.

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4 1. An improved campaign Overview page