J U S T I N E O N G

JO Brand, Identity Design and Digital Management

E: ong.justine.b@gmail.com
Innovative and strategic identity designer with strong digital
M: +63 9175982296 management expertise

L: Manila, PH

EDUCATION EXPERIENCE

BACHELOR/DEGREE 2019- Present Integrated Retail Marketing and Membership at Nike Stores
Ateneo de Manila University
• Storyteller of Nike’s innovation and sport through
2008-2012
advertising, brand strategy, digital engagement and
product presentation.

CERTIFICATE
• Conceptualized in-store styling experience that
Fashion Institute of Technology
increased customer loyalty, achieving 91% conversions
Sneaker Essentials, Scholar rate target
2019 2017-2018 Senior Digital Strategist at J. Walter Thompson Philippines
• Tracked conversions and optimize EDMs
• Led digital content strategy for digital campaigns
CERTIFICATE •
for J&J, Bayer, Globe Telecom, HSBC, Grab
University for Peace •
Philippines, Unilever, Del Monte, CDO
Designing for Social Innovation and Leadership • Bootcamp.com.ph
• Grew the Digital Business of J. Walter Thompson
•
Scholar Philippines
• Developed social media strategy to drive engagement
2015 • Led Digital Systems Planning for new business
and growth for the website
pitches and client portfolio
•
EXPERTISE • Created localized marketing templates and design

2015-2017 D i g i tsapl eSct rsa t e g y M a n a g e r a t A d S p a r k P h i l i p p i n e s

S e a r c h a n d S o ci a l Me d i a Ma r k e t i n g
D i g i t a l S t r a t e gy
B r a nd i ng a nd I d e n t i t y D e s i g n
C us t o m e r J o ur ne y M a p p i n g
• Subject matter expert in strategy building and data
insighting for the Globe
• Have mastery over data Insighting tools, which are
then curated and translated to channel, media and
communications strategy for digital campaigns
• Ensured successful delivery of digital campaigns
from strategy planning to by campaign rollout by
employing innovative targeting techniques to
engage a niche audience, resulting to meeting lead
targets for Q2)
SOCIAL

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