Digischool Brand Manual

BRAND MANUAL
Digischool Brand Manual.

Digital Literacy Programme brand designs and brand guidelines.
www.digischool.icta.go.ke
BRAND MANUAL |
Guidelines
CONTENTS
SUMMARY STATIONERY
04 22
Brand Look and feel
INTRODUCTION PROMOTIONAL ITEMS
05 31
About Programme Outdoor branding
OVERVIEW Collateral branding
Identity Overview
06
CARTOON CHARACTER
42
Concept Logo guide
IDENTITY OVERVIEW COAT OF ARMS
07 50
Primary Digischool identity Logo guide
Composite Digischool identity
DEVICES
COLOUR PALETTE
52
17 Device branding
Primary identity
TYPEFACES
19
Font Family
SUMMARY
Digital Literacy Programme Brand Manual
BRAND
Our corporate brand is a visual expression of our combined skills, intelligence and business acumen. The objective of this identity
is to provide the guidelines necessary for the consistent use of our brand identity, in order for our audiences to recognise our
corporate ambition through its expression.
The guidelines will assist with the implementation and maintenance of the Digischool Identity. By following the guidelines, you will
be able to maintain the application of the DIGISCHOOL Brand, thus contributing to its wellbeing.
4
Digischool Brand Manual
INTRODUCTION
DIGISCHOOL – (Digital Literacy Programme)

This is a Government initiative introduced in public primary schools to ensure pupils in Kenya have ability to use digital technology
and communication tools in learning. The programme also enables teachers to use digital technologies to create and deliver
learning content.

OVERVIEW
Identity Overview
The Digischool identity type have been specifically designed and should not be copied or altered in any way. Do not
attempt to reproduce or re-construct the identity. Only official artwork may be used.
Concept
6
Happy Student Typeface

IDENTITY |
OVERVIEW
To allow for strong brand presence of both the 1.

Digischool identity and one the Kenya primary school
identity, there are two identities that can be used,
namely:
1. Primary Digischool identity
2. Composite Digischool identity
These identities should be used for all primary

applications, i.e. signage, stationery, collateral and
advertising.
2.

PRIMARY IDENTITY |
CONSTRUCTION
The DIGISCHOOL and identity type have been

specifically designed and should not be copied or
20px
67px
altered in any way. Do not attempt to reproduce or 20px
re-construct the identity. Only official artwork may be

used. 46px
This identity should be used for all primary applications,

i.e. signage, stationery, collateral and advertising.
27px
12px
35px
8 138px
20px
PRIMARY IDENTITY |
AREA OF ISOLATION
A clear space or area of isolation has been devised

to ensure prominence and protection of the
DIGISCHOOL identity and identity type. This area
should always be clear of any information.
The clear space around the identity is “X”.
Please note that the unit of measurement throughout

this document is known as “X”, which is derived from
the height of the letter ‘D’ in ‘DIGISCHOOL’ from the
identity type.
X = D height 9

PRIMARY IDENTITY |
AREA OF ISOLATION
SPECIAL INSTANCES 20px
In the instance where space is limited, the area of

isolation can be reduced to 20px (half of the original
1X clear space), as indicated alongside.
20px
Please note that this rule only applies to special

instances and a clear space of 1X is the preferred
option when applying the DIGISCHOOL identity.i.e.
signage, stationery, collateral and advertising.
10 X = D height
PRIMARY IDENTITY |
MINIMUM SIZE
To ensure maximum legibility and high reproduction 200px
standards, the following minimum size rules apply

when the DIGISCHOOL identity is reduced in size:
The minimum size for the DIGISCHOOL logo is 200px in

width, 131px in height .
Please note: In this instance the logo appears as a

one colour print, black on white. 131px
X = D height 11

PRIMARY IDENTITY |
FULL COLOUR
When the DIGISCHOOL identity appears in full

colour,the preference of usage is as follows:
1. Full colour identity on a white background.
2. Full colour identity reversal on Red (Pantone

12 485 C).
PRIMARY IDENTITY |
ONE COLOUR
When the DIGISCHOOL identity appears in one

colour, the preference of usage is:
1. White reversed out of green (Pantone 355 C)
2. White reversed out of red (Pantone 485 C)

13

PRIMARY IDENTITY |
BLACK AND WHITE
To ensure maximum legibility during low

costreproduction, the DIGISCHOOL identity
can be appliedas follows:
1. Black on white
2. White on black
14
Please note: The black and white DIGISCHOOL
identity should only be used in special instances,
i.e. fax templates.

PRIMARY IDENTITY |
DON’TS
The following rules apply to the Digischool identity:
1. 2. 3.
1. Don’t introduce a keyline to the Digischool
identity.
2. Don’t alter the colours of the Digischool identity.
3. Don’t alter the proportion of the Digischool
identity.
4. Don’t alter the positioning of the Digischool
4. 5. 6.
identity.
5. Don’t stretch or squash the Digischool identity
or identity type.
6. Don’t change the colour of the Digischool
identity type.
7. Don’t use the Digischool identity as an outline
only. 7. 8. 9.
15
8. Don’t change the red Digischool dot to another
shape.

9. Don’t use a different typeface for the Digischool
identity type
PRIMARY IDENTITY |
CO-BRANDING
In the instance where the Digischool identity

appears in conjunction with another brand, i.e.
when Digischool is involved in partnership, the
size relationship between the Digischool brand
and the stand alone brand is always 60 : 40.
16
COLOUR PALETTE |
PRIMARY
COLOUR PALETTE |
PRIMARY
Color Use
The Digischool colour palette has been specifically designed and should not be altered in any way.
Always make use of the appropriate Green (Pantone 355 C) and Red (Pantone 485 C) reference colour when reproducing the
Digischool identity for any collateral. This will ensure that the specified colours are reproduced accurately.
Black Red Green
PANTONE C PANTONE 485 C PANTONE 355 C

FOR WEB USE FOR WEB USE FOR WEB USE
R 0 R 239 R 0
G0 G 28 G 154
B 0 B 36 B 61
18
HEX #000000 HEX #dc281e HEX #009a3d
FOR PRINTING USE FOR PRINTING USE FOR PRINTING USE

C 0 C 0 C 100
M 0 M 100 M 0
Y 0 Y 100 Y 100
K 100 K 0 K 0
TYPEFACES |
PRIMARY
TYPEFACES |
PRIMARY (PRINT)
Montserrat Montserrat Light
The Montserrat family is the primary corporate ABCDEFGHIJKLMNOPQRSTUVWXYZ

typeface to be used for all print collateral and abcdefghijklmnopqrstuvwxyz
signage. :”{}[]()?@1234567890
The following is recommended:
Montserrat Regular
Montserrat Light
is recommended for body copy of any print collateral ABCDEFGHIJKLMNOPQRSTUVWXYZ

to ensure maximum legibility. abcdefghijklmnopqrstuvwxyz
Montserrat Regular :”{}[]()?@1234567890
is recommended for signage and print collateral

headings to ensure maximum legibility. Semi Bold
20
Montserrat Semi Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ
is recommended for outdoor advertising(billboards),
abcdefghijklmnopqrstuvwxyz
i.e. main headings to ensure maximum legibility.
:”{}[]()?@1234567890
COLOUR PALETTE |
SECONDARY (ELECTRONIC)
Trebuchet
Trebuchet Regular
The Trebuchet family is the secondary corporate
typeface to be used for all electronic applications. ABCDEFGHIJKLMNOPQRSTUVWXYZ
The following is recommended: abcdefghijklmnopqrstuvwxyz

:”{}[]()?@1234567890
Trebuchet Regular
is recommended for body copy of any electronic

Trebuchet Bold
collateral to ensure maximum legibility.
Trebuchet Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz
is recommended for main headings of any electronic
collateral to ensure maximum legibility. :”{}[]()?@1234567890
21

STATIONERY |
LOOK AND FEEL
STATIONERY |
BUSINESS CARD
This page illustrates the typical Digischool business

cards.
Mark L. Omallah
The Digischool business cards have been specifically HEAD MASTER
designed. Layout and size of all elements have been +254 700 000 000
predetermined. Do not alter any of these elements in

+254 200 000 000
Telposta Towers 12th Floor
momallah@digischool.go.ke Kenyatta Avenue
any way.
info@digischool.go.ke P.O.Box 27150-00100
www.digischool.go.ke Nairobi, Kenya
Please note that the clear space or area of isolation

around the Digischool identity should always be
adhered to. This area should always be clear of any
information.
The identity size and positioning is pre-determined and

should not be altered in any way. Only official artwork 23
should be used.

STATIONERY |
BUSINESS CARD
Grid 1
cards. 7mm 30mm
7mm
The Digischool business cards have been specifically
designed. Layout and size of all elements have been
17.6mm
any way.
Please note that the clear space or area of isolation Mark L. Omallah
HEAD MASTER
adhered to. This area should always be clear of any +254 700 000 000
+254 200 000 000
information.
11mm momallah@digischool.go.ke
Kenyatta Avenue
24 The identity size and positioning is pre-determined and 7mm
should not be altered in any way. Only official artwork

should be used.
STATIONERY |
BUSINESS CARD
Grid 2
cards. 7mm 23mm 23mm
7mm
The Digischool business cards have been specifically
designed. Layout and size of all elements have been
any way.
23mm

information.
The identity size and positioning is pre-determined and 7mm 25

should be used.

STATIONERY |
BUSINESS CARD
This page illustrates the typical business card, utilising

the composite identity that includes the Digischool
identity Co - branding with a sample of Kenya school
identity.
Mark L. Omallah
HEAD MASTER
The business cards have been specifically designed.
Layout and size of all elements have been +254 700 000 000
+254 200 000 000
predetermined. Do not alter any of these elements in momallah@digischool.go.ke
info@digischool.go.ke
Kenyatta Avenue
P.O.Box 27150-00100
any way.

around the composite identity should always be
information.
26 The identity size and positioning is pre-determined and

should be used.
STATIONERY | CO - BRANDING
BUSINESS CARD
Grid 1
the composite identity that includes the Co - branding
with a sample of Kenya school identity.
7mm 34mm
The business cards have been specifically designed. 7mm

Layout and size of all elements have been
any way.
11mm

around the composite identity should always be Mark L. Omallah
HEAD MASTER
+254 700 000 000
information. +254 200 000 000
11mm momallah@digischool.go.ke
Kenyatta Avenue
www.digischool.go.ke
The identity size and positioning is pre-determined and Nairobi, Kenya
should not be altered in any way. Only official artwork 7mm 27

should be used.

STATIONERY | CO - BRANDING
BUSINESS CARD
Grid 2
the composite identity that includes the Co - branding
with a sample of Kenya school identity. 7mm 18mm 47mm
The business cards have been specifically designed. 7mm
Layout and size of all elements have been

any way.
16mm

around the composite identity should always be
information.
28 The identity size and positioning is pre-determined and 7mm

should be used.
STATIONERY |
LETTERHEAD
This page illustrates a typical Digischool letterhead.

adhered to.
This area should always be clear of any information.
When setting copy on the Digischool letterhead, copy

should always be left-aligned with the contact details
and should not extend past the Digischool identity on
the right, as indicated alongside.
The identity size and positioning is pre-determined and

should be used. 29

Digischool | Telposta Towers 12th Floor, Kenyatta Ave | PO Box 27150 - 00100 Nairobi Kenya | Tel: +254 20 2089061/ 2211960
Fax: +254 20 2211960 | w: www.digischool.go.ke | e: info@digischool.go.ke
STATIONERY |
LETTERHEAD & FOLDER
This page illustrates typical Digischool corporate letter

head and folder.
Please note that this is the look and feel of the

Digischool letter head.
30
PROMOTIONAL |
ITEMS
PROMOTIONAL ITEMS |
PULL UP BANNERS
This page illustrates typical Digischool corporate

banners.

pull up banners.
32
PROMOTIONAL ITEMS |
GOLF T-SHIRT & CAP

clothing.
Please note that the clear space or area of

isolation around the Digischool identity should
always be adhered to. This area should always
be clear of any information.
33

PROMOTIONAL ITEMS |
SCHOOL BAG

bags

School bags.
34
PROMOTIONAL ITEMS |
T-SHIRTS

clothing.

35

PROMOTIONAL ITEMS |
PENS

pens

pens
36
PROMOTIONAL ITEMS |
NOTE PAD

clothing.

37

PROMOTIONAL ITEMS |
STAFF PENCILS

pencils

pencils
38
PROMOTIONAL ITEMS |
STUDENT PENCILS

pencils for students

students pencils
39

PROMOTIONAL ITEMS |
BUDGE

pin budges
Please note that this is the look and feel of the pin
budges.
40
VEHICLE LIVERY |
SCHOOL BUS
This page illustrates typical

Digischool corporate clothing.
Please note that the clear

space or area of isolation
around the Digischool identity
should always be adhered
to. This area should always be
clear of any information.
41

PROMOTIONAL ITEMS |
SCHOOL SIGNAGE
This page illustrates Digischool corporate brand

with the school logo for signage.
Please note that this is the look and feel of the on

a signage MARUTI PRIMARY SCHOOL
P.O BOX 90045 - 00200, NRB, KENYA
Tel: +254 721 000 000
Email: info@maruti.ac.ke
42
CARTOON CHARACTER |
SCHOOL BRANDING
PROMOTIONAL ITEMS |
CARTOON CHARACTER (BOY)
This page illustrates Digischool cartoon character

of a boy with a device, to present the boy child
and also interact with young minds, since young
people relate with what is relevant to them
(cartoons).

Digischool boy cartoon character
44
PROMOTIONAL ITEMS |
CARTOON CHARACTER (GIRL)
This page illustrates Digischool cartoon character

of a girl with a device, to present the girl child
and also interact with young minds, since young
people relate with what is relevant to them
(cartoons).

Digischool girl cartoon character
45

PROMOTIONAL ITEMS |
SCHOOL GATE 1
This page illustrates Digischool

corporate brand with the school
logo on the gate and cartoon
characters.
Please note that this is the look and

feel of the on the gate.
I Dream Of...
I Dream Of... Becoming a
Becoming a
Musician
Lawyer
46
PROMOTIONAL ITEMS |
SCHOOL GATE 2
This page illustrates Digischool

corporate brand with the school
logo on the gate.
Please note that this is the look and

feel of the on the gate.
47

SCHOOL WALL | 1
LOOK AND FEEL
I Dream Of...
I Dream Of... Becoming a
Becoming a Musician
Lawyer
SCHOOL WALL | 2
LOOK AND FEEL
GOVERNMENT |
COAT OF ARMS
52
GOVERNMENT |
COAT OF ARMS
The coat of arms is a symbol that represent the

government of kenya e.g government Ministries,
government Institutions, government projects like
Digischool.
Please note the first coat of arms is the original version

in coloured and monochrome black.
The onces marked X are wrong.
53

DEVICE |
LOOK AND FEEL
COLOUR PALETTE |
FOR DEVICES
Devies colours
The Digischool device colour palette has been specifically designed and should not be altered in any way.
Always make use of the appropriate Luminous Green (Pantone 375C) and Blue (Pantone 2995C) reference colour when
reproducing the Digischool identity for device collateral. This will ensure that the specified colours are reproduced accurately.
Luminous Green Blue
PANTONE 375C PANTONE 2995 C

FOR WEB USE FOR WEB USE
R 174 R 0
G 209 G 174
B 54 B 239
HEX #ADD136 HEX #00AEEF
FOR PRINTING USE FOR PRINTING USE 55

C 37 C 100
M 0 M 0

Y 100 Y 0
K 0 K 0
DEVICE FOR |
STUDENTS

Digischool corporate student
device look and feel in luminus
green.
Please note that the student

device (laptop) is luminous green.
'PROPERTY OF GOVERNMENT OF KENYA. NOT FOR SALE'
Please note that the pointed

areas which are:
- ‘PROPERTY OF GOVERNMENT
OF KENYA NOT FOR SALE’
- Coat of Arms Logo

56
- Digischool Logo
Must be permanently engraved

on the device.
DEVICE FOR |
TEACHERS

Digischool corporate teachers
device look and feel in blue.
Please note that the teachers

device (laptop) is blue in colour.
'PROPERTY OF GOVERNMENT OF KENYA. NOT FOR SALE'

areas which are:
- Coat of Arms Logo

57
- Digischool Logo

Must be permanently engraved
on the device.
DEVICE FOR |
STUDENTS (UPPER SIDE)

device look and feel in luminus
green.


areas which are:
- Coat of Arms Logo,

Digischool Logo,flag vector
and producing company
name in words. PRODUCING COMPANY IN WORDS
58
Must be permanently
engraved on the device.
DEVICE FOR |
TEACHERS (UPPER SIDE)

device look and feel in blue.

device (laptop) is blue in colour.

areas which are:

Digischool Logo,flag vector
name in words. PRODUCING COMPANY IN WORDS
59
Must be permanently

DEVICE FOR |
STUDENTS (TABLET)

device look and feel in both front
and back. 'PROPERTY OF GOVERNMENT OF KENYA. NOT FOR SALE'


areas which are:
PRODUCING COMPANY IN WORDS

60 Digischool Logo,flag vector
name in words.
Must be permanently
DEVICE FOR |
TEACHERS (TABLET)

tablet look and feel in both front
and back. 'PROPERTY OF GOVERNMENT OF KENYA. NOT FOR SALE'

device (tablet) is blue.

areas which are:
PRODUCING COMPANY IN WORDS

Digischool Logo,flag vector 61
name in words.

Must be permanently
DEVICE |
ROUTER

Digischool branded router
Please note that the router

should always be branded as
illustrated and the the logos
62
DEVICE |
PROJECTOR

Digischool branded projector.
Please note that the projector

should always be branded as
illustrated and the the logos
‘PROPERTY OF GOVERNMENT
Coat of Arms Logo, Digischool

Logo,flag vector and producing
company name in words. .
63

DEVICE |
SPECIAL DEVICE (FOR THE BLIND)

Digischool branded special
device.
'
LE
E'
SA
L
R
SA
FO
OT
OR
.N
NYA
TF
F KE
NO
TO
Please note that the special
A.
EN
M
NY
RN
KE
VE
GO
F
OF
TO
Y
RT
EN
PE
RO
M
'P
RN
device should always be
VE
GO
OF
Y
RT
PE
RO
branded as illustrated and the
'P
the logos engraved on the
device.
‘PROPERTY OF GOVERNMENT
Coat of Arms Logo, Digischool

Logo,flag vector and producing
64 company name in words. .
THANK |
YOU
ICT Authority
Telposta Towers, 12th Floor, Kenyatta Ave
P.O. Box 27150 - 00100 Nairobi, Kenya
t: + 254-202-211 960/61
Email: digischool@ict.go.ke
communications@ict.go.ke
Visit: Website: digischool.icta.go.ke
Become a fan: facebook: digischool/KE
Follow us on twitter: @digischoolKE

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BRAND MANUAL