ISCed Business Plan

ISCed
2 Cleek Drive
McCook, Nebraska, 69001 U.S.A.
1-385-27-ISCED (1-385-274-7233)
ISCed.org
Learn@ISCed.org
CONFIDENTIALITY AGREEMENT

The undersigned reader acknowledges that any information provided by ISCed in this business plan, other than

information that is in the public domain, is confidential in nature, and that any disclosure or use of the same by

the reader may cause serious harm or damage to ISCed. Therefore, the undersigned agrees not to disclose it

without express written permission from ISCed.

Upon request, the undersigned reader will immediately return this document to Learn@ISCed.org.

___________________
Signature

___________________
Name (typed or printed)

___________________
Date

This is a business plan. It does not imply an offering of securities.

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 Table of Contents

Confidentiality Agreement 2
I. One Pager Summary 4
II. Company Description 5
III. Services 6
IV. Marketing Plan 7
V. Operational Plan 10
VI. Management & Organization 18
VII. Startup Expenses & Capitalization 19
VIII. Financial Plan 20

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ISCED ONE PAGER
EXECUTIVE SUMMARY: DEVELOPMENT:

ISCed will be the first school to align

PRODUCT curricula to the International Standard
ISCed will be the first global, completely DESCRIPTION Classification of Education (ISCED), all
COMPANY FREE Virtual School, blending emerging aligned to Vocational Tracks.
OVERVIEW Open technologies with delivery and
curricula. ISCed will be the first ad-based school,
DELIVERY
generating operational revenue from
CAPABILITIES
digital advertising (zero data tracking).

ISCed will be completely free to all

MISSION STATEMENT World-Class Education for the World™ PRICING MODEL
stakeholders.

● Web 3.0 (curricula)

ISCed = First International Education DELIVERY
KEY OBJECTIVES ● ISCed Social Media platform
Standards < Curricula < School SYSTEM
(pod/group learning)
● UNESCO ● Strategic Procurement
KEY CRITICAL ELEMENT
● CIVICUS ● Logistics Integration
PARTNERS SUPPLIERS
● UN DESA ● Network(s) Coordination

SWOT ANALYSIS

STRENGTHS WEAKNESSES

● Open/free
ISCed currently lacks the seed funding for the salaries of the ~50
● Accredited/world-class/global standards
staff required to develop the curricula, platform and initial
● Content delivered in all languages marketing campaign.
● Location irrespective

OPPORTUNITIES THREATS

With remote learning a norm due to COVID-19 and education ● No comparable competition exists.
reform scaling to a global scope, NOW is the time for ISCed. ● The only threat is status quo education.

TEAM

Margarete da Silva Melo Janes: Co-founder Jerry Janes: Co-founder

● Teacher: 14 years
● Teacher: 18 years
● Digital Media Developer: 24 years
(Resume)
(Resume)

Amanda Marques, Curriculum Director Bruno Marques, Technology Director

● Administrator, Lead Teacher: 19 years ● Web & Software Developer: 12 years

(Resume) (Resume)

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II. Company Description

1. Company mission statement

World-Class Education for the WorldTM

2. Company philosophy and vision

a. ISCed will be the first global, completely FREE Virtual School, blending emerging Open Source
technologies with delivery and curricula.
b. At first a Lean Startup spanning grades 9-12, ISCed will Bootstrap future growth to a PreK-12 scope
with content delivered in all world languages. However, ideally we will develop PreK-12 curricula across
all traditional subject areas.

3. Company goals
a. The first short term goal is to secure seed funding for the staff and leadership members to develop the
initial curricula, starting in English, and develop the LMS and Social Media platforms, and marketing.
b. The second short term goal is to gain accreditation from multiple U.S. states, agencies, and
countries/states around the world. An ISCed diploma is only worth its official recognition by tertiary
institutions and workplaces.
c. The third short term goal is to acquire and serve 100,000 students in the first year of operation after
launch.
d. The long term goals include acquiring exponentially more students, therefore viability to our digital
advertisers, resulting in increased operating revenue to scale up the services we provide, methods of
delivery, and expanding staff requirements.
e. The ultimate goal is to become the default distance learning platform for global students and
stakeholders as the need for such solutions continues to increase. We envision partnerships with tech
companies such as Google, Microsoft, Apple, Amazon, etc. resulting in acquisition of ISCed and/or IPO
as an exit strategy in five years or less.

4. Target market
Briefly, our target customers are global students/stakeholders. At first, with a Lean Startup approach, our targets
are limited to English-speaking 9-12 grade students. But with growth, ISCed will target all ages, languages and
locations, regardless of available technology and infrastructure.

5. Industry
An article, Virtual Reality Market to Reach USD 57.55 Billion by 2027 (link) by Fortune Business Insights,
projects growth for our industry to continue to grow at a remarkable rate:

“COVID-19 has considerably elevated the demand for Virtual Reality Technology. The associated firms,
clinics, and other companies have adopted the technology for virtual meetings, conferences, gatherings,
exhibitions and more purposes and are fuelling the demand for captivating results.”

In a Business Wire report, GCC Massive Open Online Course (MOOC) Market - Growth, Trends, COVID-19
Impact, and Forecasts (2021 - 2026) (link), a CAGR of 17.23% over the forecast period from 2021 - 2026 is
expected:

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 “The GCC Massive Open Online Course (MOOC) Market is expected to register a CAGR of 17.23%
over the forecast period from 2021 - 2026. The advancements in information and communication
technologies force educators and learners to move past the constraints of time, space, and environment.
While a typical classroom education is well-known, learning systems outside the classroom, primarily
those enhanced through technology, are still being discussed. Massive Open Online Courses (MOOCs)
are the final stage in distance education, as these offer open educational resources to the students all
around the world. MOOCs are made to be scalable to large online masses, free participation, and
without formal requirements to provide individuals... the opportunity to learn through hundreds of
public and private universities or organizations…”

6. Competitors
No comparable competition exists as none is accredited nor aligned to international standards.
Students instead earn certificates, badges, or credentials, which are not universally recognized.
However, similar solutions include:
a. Coursera Inc.
b. edX Inc.
c. Udacity Inc.
d. Udemy Inc.
e. FutureLearn Ltd
f. openSAP (SAP SE)
g. Iversity Inc. (Springer Nature)

7. Legal structure
a. ISCed will organize as a PBC (public benefit corporation) and obtain a “B Corp” certification.
Its shareholder structure follows:
i. Margarete da Silva Melo Janes: 30%
ii. Jerald Janes: 30%
iii. Leadership/Staff: 25%
iv. Investor(s): 10%
v. Mentor/Partner: 5%

III. Services

1. Services:
a. ISCed will be the first school to align curricula to the International Standard Classification of
Education (ISCED), all aligned to Vocational Tracks. All content and technology will be Open
Source/free. Content will be delivered in all languages and reach all global citizens, regardless of
location.
b. Coursework can be accessed and completed in a web browser, mobile app (iOS and Android), or via
an offline Intranet configuration where connectivity is problematic. As Augmented Reality and other
related tech advances become adopted, ISCed will keep in step.

2. The problem ISCed solves:

Other competitors exist but none are accredited. The solutions provided by school districts, many of which

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 were developed and implemented in haste due to the Pandemic, frequently result in overall failure (link).
ISCed curricula will be more engaging as all lessons will be Project Based (link), making content both relevant
and hands-on to all learners. Most importantly, ISCed will be the response to the United Nations Sustainable
Development Goal 4 - Education: “Ensure inclusive and equitable quality education and promote lifelong
learning opportunities for all” (link).

3. Proprietary features that give ISCed a competitive advantage:

We envision being able to patent ISCed for multiple unique features:
a. ISCed will be the first digital ad-based revenue model for a MOOC (link).
b. ISCed curricula will be the first aligned to International Standards developed by the UN and
UNESCO, ISCED (link).
c. ISCed will facilitate collaboration between stakeholders: Instructors, Students, Parents and
Community.
d. ISCed will integrate Common Core Character components (link), universally recognized values as
both means and ends of each project.
e. ISCed will offer Tiered Diplomas, each accredited:
i. Basic (Accredited Diploma – Credit Recovery Option)
ii. Honors (Major, optional Minor, Minimum ACT/SAT, etc. score as exit exam)
iii. Vocational (Career Tracks/Clusters/Pathways) leading to Industry Certifications as exit
exam)

4. How ISCed will price services:

a. ISCed services and content will be completely free to all users. Operating costs will be funded by
digital ad revenue.
b. Our platform will not track users, collecting traditional demographic or other data (link) (This is not
a barrier to advertising as like broadcast TV and radio, the sheer number of users ensures viable
ROI).
i. In fact, ISCed will already be compliant to the trend of Data Privacy Laws around the world
(link).

IV. Marketing Plan

1. Market research

● The total size of our industry (e-learning):

o “...the global e-learning market was estimated at USD 144 Billion in 2019 and is expected to reach USD
374.3 Billion by 2026. The global e-learning market is expected to grow at a compound annual growth
rate (CAGR) of USD 14.6% from 2019 to 2026.” (link)
● Trends in the industry:
o Due to COVID-19 e-learning continues exponential growth but its promise for the developing world is
one of ISCed’s tenets (link).
● The total size of our target market, and what share is realistic to obtain:
o The global e-learning market size was 171 Billion in 2019 and is expected to grow at a CAGR of 10.85%
during 2019 to 2025 (link).

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 o Global E-learning Market Size & Trends Will Reach USD 374.3 Billion by 2026 (link).
o With our goal of partnering with the UN, UNESCO and CIVICUS, outside of our internal marketing
efforts, it is realistic that ISCed will share 10% or more of this market.
▪ The projected profit margin target for the first year will be 10% but with growth, by year five the
margin will be over 35% based on Facebook’s Profit Margin 2009-2021 (link).
● Facebook, like ISCed, is a content platform providing digital advertising.
▪ Referencing advertising revenue of Facebook from 2009 to 2021 (link), once membership is
scaled up to comparable numbers, not to mention the exponentially increased screen time of
users, the annual revenue from the LMS platform and its partner networks can approach USD
$25B, over $2B by year five.

2. Barriers to entry

● If fully developed, PreK-12, the startup costs would be USD $3.6M (staff salaries, developers, technology and
initial marketing).
● ISCed can employ a Lean Startup Methodology (link) to reduce the initial scope to 9-12 and the overall startup
cost to USD $1.2M or less, depending on what an investor and/or partner would bring to the development, such
as human resources, adjusted to staff location, which comprise the bulk of cost.

3. Threats and Opportunities

● Threats
o No comparable competition exists.
o The only threat is the status quo of traditional education.

● Opportunities
o With remote learning a norm due to COVID-19 and education reform scaling to a global scope (link),
NOW is the time for ISCed.

4. Positioning/Niche

ISCed’s niche and positioning, briefly, are illustrated by the demand from UN (link), UNESCO (link) and CIVICUS (link)
for a global solution to take their lead. ISCed will do so.

5. How ISCed will initially market its services

Advertising will include:

● Online (at launch)

o SEM (link) - Search Engine Marketing (Google Ads, Microsoft Ads) for stakeholders low in the sales
funnel, actively seeking what we provide (link)
o SMM (link) - Social Media Marketing (Facebook Ads, Twitter Ads, etc.) for stakeholders higher in the
sales funnel
▪ Content Marketing (link) to create brand awareness and drive traffic to the website
● Affiliate/Influencer Marketing
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 o We will develop and implement a plan to develop our relationship with the UN, UNESCO, CIVICUS and
other potential partners to elevate our message/content to their existing audiences
● Guerrilla Marketing (link)
o As legal opportunities present themselves, we will leverage unorthodox channels and methods to amplify
our message

Images
Our brown-themed primary and secondary logos represent those we serve and the future, to which we are aligned.
These and the brand itself can change as the platforms are developed, but the goal of educational equity for students of
color and other disenfranchised minorities will not.

Primary Logo:

Secondary Logo - ISCed Globe:

6. Promotional budget

● At launch: USD $50,000 between SEM and SMM.

● On an ongoing basis: We will bootstrap ongoing paid marketing campaigns.

7. Location or proposed location

ISCed can be decentralized and wholly remote from development through launch and operation. With the goal of
translating all content into all world languages, with expansion we will add multilingual members to our team from all
time zones, so we will leverage Open Source Cloud solutions (link) for project management and communications.

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V. Operational Plan

1. Production
The web platform, mobile application, and modules will require development first so staff can populate them with the
curricula they develop. Since ISCed will only use Public Domain content such as images and multimedia including audio
and video, no content will be externally linked to, requiring a relatively large amount of server space. Staff and leadership
will manage the project and communicate with Open Source, Cloud-based solutions. Since ISCed will be fully remote,
staff will use personal equipment - desktop computers, laptops, etc. - and their own Internet provider, but Open Source
software solutions will be recommended as the goal remains to use nothing proprietary during any phase of
development and operation.

2. Quality control
We will maintain consistency and quality control via PLCs, Professional Learning Communities (link), to collaborate to
those ends. Leadership will regularly “meet” with staff but the Curriculum Developers/Translators will start each work
day logging in to be current with colleagues’ efforts while reporting their own progress. Work will be peer reviewed
among the staff and leadership to assure quality and alignment to the standards and overall framework and goals. With
the goal of accreditation in as many agencies as possible, our curricula will exceed traditional expectations to maximize
the prestige each diploma will bring the students.

3. Location
ISCed will be decentralized and all team members will work remotely (like the students and stakeholders we serve).
Therefore any costs regarding rent, maintenance, utilities, insurance and any utilities will be each team member’s
responsibility, further mitigating the need for seed funding. Once ISCed is launched and in operation, the work
environment will remain the same, easing our acquisition of future staff. Leadership and the Startup mentor/partner will
manage the virtual “Home Office.”

4. Legal environment

○ We have legal representation by a Chicago, Illinois law firm.

○ The licenses and/or permits that are needed are the various accreditations. Acquisition will be the responsibility
of multiple members of leadership as requirements vary state to state, nation to nation.
i. If need be, we will apply to become a Charter School (link) in order to obtain accreditation but
with our goal of no public funding, this approach would be a last resort.
○ Any required trademarks, copyrights or patents are in process to be obtained once development is funded.

5. Personnel
We tiered three development scopes, determined by seed funding:

With a 9-12 STEM scope, repurposing/adapting existing curricula, we anticipate the need for the following staff (outside
of leadership):

1. Curriculum Developer/Translator: Science (9-12)

○ New, veteran teacher or career changer. Author varied science curricula based on the ISCed model for
students at 9-12 skill levels.
2. Curriculum Developer/Translator: Technology (9-12)

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 ○ New, veteran teacher or career changer. Author varied I.T. curricula based on the ISCed model for students
at 9-12 skill levels.
3. Curriculum Developer/Translator: Engineering (9-12)
○ New, veteran teacher or career changer. Author varied engineering curricula based on the ISCed model for
students at 9-12 skill levels.
4. Curriculum Developer/Translator: Math (9-12)
○ New, veteran teacher or career changer. Author varied math curricula based on the ISCed model for
students at 9-12 skill levels.

With a Lean Startup 9-12 scope, we anticipate the need for the following staff (outside of leadership):

5. Curriculum Developer/Translator: Science (9-12)

○ New, veteran teacher or career changer. Author varied science curricula based on the ISCed model for
students at 9-12 skill levels.
6. Curriculum Developer/Translator: Math (9-12)
○ New, veteran teacher or career changer. Author varied math curricula based on the ISCed model for
students at 9-12 skill levels.
7. Curriculum Developer/Translator: Language Arts/Communication (9-12)
○ New, veteran teacher or career changer. Author varied language arts curricula based on the ISCed model for
students at 9-12 skill levels.
8. Curriculum Developer/Translator: World Languages (9-12)
○ New, veteran teacher or career changer. Author varied world languages curricula based on the ISCed model
for students at 9-12 skill levels.
9. Curriculum Developer/Translator: Social Studies/ History (9-12)
○ New, veteran teacher or career changer. Author varied social studies and history curricula based on the
ISCed model for students at 9-12 skill levels.
10. Curriculum Developer/Translator: Business (9-12)
○ New, veteran teacher or career changer. Author varied business curricula based on the ISCed model for
students at 9-12 skill levels. Collaborate with vocational developers.
11. Curriculum Developer/Translator: Physical Education/Health (9-12)
○ New, veteran teacher or career changer. Author varied physical education and health curricula based on the
ISCed model for students middle to advanced skill levels. ISCed will provide structure, lessons and support to
Home School students and their parents. An enhanced service will support stakeholders forming local
clusters (Micro Schools (link)), providing opportunities for group and team activities otherwise not possible.
12. Curriculum Developer/Translator: Vocational (9-12)
○ New, veteran teacher or career changer. Author varied classic and emerging vocational curricula and projects
based on the ISCed model for students at 9-12 skill levels. In addition to the ISCED Standards, ISCed
developers will align all academic lessons to secondary and multiple vocational tracks requiring the vocational
developers to serve in support roles to academic tracks. At all skill levels, vocational curricula will be the
heart of all ISCed curricula and vocational classes will form vocational tracks leading to the vocational
diploma, requiring passing various, student-selected industry certifications as exit exams, a requirement for
graduation.
13. Curriculum Developer/Translator: Computer Technology (9-12)
○ New, veteran teacher or career changer. Author varied computer and information technology curricula based
on the ISCed model for students at 9-12 skill levels. Collaborate with vocational developers.
14. Curriculum Developer/Translator: Arts/Media (9-12)

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 ○ New, veteran teacher or career changer. Author varied visual arts and media curricula based on the ISCed
model for students at 9-12 skill levels.
15. Curriculum Developer/Translator: Music/Performance (9-12)
○ New, veteran teacher or career changer. Author varied music and performance arts curricula based on the
ISCed model for students at 9-12 skill levels.
16. Curriculum Developer/Translator: Humanities (9-12)
○ New, veteran teacher or career changer. Author varied humanities curricula, a blend of multiple disciplines
studying the human experience and aesthetics, based on the ISCed model for students at 9-12 skill levels.
17. Virtual Library/Media Center Specialist/Translator
○ The virtual media specialist will serve all stakeholders and staff development. All media will be public domain
and will be populated to/served from a closed, internal system, but copyright law and traditional search
methods will be modeled for real-world relevance.

Positions anticipated for full Development and Operation with a PreK-12 Scope:

1. Curriculum Developer: Science (Pre-K – 8)

○ New or veteran teacher. Author varied science curricula based on the ISCed model for students at
beginning to middle skill levels.
2. Curriculum Developer: Science (9-12)
○ New or veteran teacher. Author varied science curricula based on the ISCed model for students at
middle to advanced skill levels.
3. Curriculum Developer: Science (Career Changer)
○ Career changer with varied experiences in fields of science. Author varied science curricula based on
the ISCed model for students at all skill levels.
4. Curriculum Developer: Science (Career Changer)
○ Career changer with varied experiences in fields of science. Author varied science curricula based on
the ISCed model for students at all skill levels.
5. Curriculum Developer: Math (Pre-K – 8)
○ New or veteran teacher. Author varied math curricula based on the ISCed model for students at
beginning to middle skill levels.
6. Curriculum Developer: Math (9-12)
○ New or veteran teacher. Author varied math curricula based on the ISCed model for students at middle
to advanced skill levels.
7. Curriculum Developer: Math (Career Changer)
○ Career changer with varied experiences in fields of math. Author varied math curricula based on the
ISCed model for students at all skill levels.
8. Curriculum Developer: Math (Career Changer)
○ Career changer with varied experiences in fields of math. Author varied math curricula based on the
ISCed model for students at all skill levels.
9. Curriculum Developer: Language Arts/Communication (Pre-K – 8)
○ New or veteran teacher. Author varied language arts curricula based on the ISCed model for students at
beginning to middle skill levels.
10. Curriculum Developer: Language Arts/Communication (9-12)
○ New or veteran teacher. Author varied language arts curricula based on the ISCed model for students at
middle to advanced skill levels.

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11. Curriculum Developer: Language Arts/Communication (Career Changer)
○ Career changer with varied experiences in fields of communication. Author varied language arts and
communication curricula based on the ISCed model for students at all skill levels.
12. Curriculum Developer: Language Arts/Communication (Career Changer)
○ Career changer with varied experiences in fields of communication. Author varied language arts and
communication curricula based on the ISCed model for students at all skill levels.
13. Curriculum Developer: World Languages (Pre-K – 8)
○ New or veteran teacher. Author varied world languages curricula based on the ISCed model for
students at beginning to middle skill levels.
14. Curriculum Developer: World Languages (9-12)
○ New or veteran teacher. Author varied world languages curricula based on the ISCed model for
students at middle to advanced skill levels.
15. Curriculum Developer: World Languages (Career Changer)
○ Career changer with varied experiences in fields of world languages. Author varied world languages
curricula based on the ISCed model for students at all skill levels.
16. Curriculum Developer: Social Studies/ History (Pre-K – 8)
○ New or veteran teacher. Author varied social studies and history curricula based on the ISCed model
for students at beginning to middle skill levels.
17. Curriculum Developer: Social Studies/ History (9-12)
○ New or veteran teacher. Author varied social studies and history curricula based on the ISCed model
for students at middle to advanced skill levels.
18. Curriculum Developer: Social Studies/ History (Career Changer)
○ Career changer with varied experiences in fields of social studies and/or history. Author varied social
studies and history curricula based on the ISCed model for students at all skill levels.
19. Curriculum Developer: Business (Pre-K – 8)
○ New or veteran teacher. Author varied business curricula based on the ISCed model for students at
beginning to middle skill levels. Collaborate with vocational developers.
20. Curriculum Developer: Business (9-12)
○ New or veteran teacher. Author varied business curricula based on the ISCed model for students at
middle to advanced skill levels. Collaborate with vocational developers.
21. Curriculum Developer: Business (Career Changer)
○ Career changer with varied experiences in fields of business. Author varied business curricula based on
the ISCed model for students at all skill levels. Collaborate with vocational developers.
22. Curriculum Developer: Physical Education/Health (Pre-K – 8)
○ New or veteran teacher. Author varied physical education and health curricula based on the ISCed
model for students at beginning to middle skill levels. ISCed will provide structure, lessons and support
to Home School students and their parents. An enhanced service will support stakeholders forming local
clusters, providing opportunities for group and team activities otherwise not possible.
23. Curriculum Developer: Physical Education/Health (9-12)
○ New or veteran teacher. Author varied physical education and health curricula based on the ISCed
model for students middle to advanced skill levels. ISCed will provide structure, lessons and support to
Home School students and their parents. An enhanced service will support stakeholders forming local
clusters, providing opportunities for group and team activities otherwise not possible.
24. Curriculum Developer: Physical Education/Health (Career Changer)

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 ○ Career changer with varied experiences in fields of athletics and health services. Author varied varied
physical education and health curricula based on the ISCed model for students at all skill levels.
ISCed will provide structure, lessons and support to Home School students and their parents. An
enhanced service will support stakeholders forming local clusters, providing opportunities for group and
team activities otherwise not possible.
25. Curriculum Developer: Vocational (Pre-K – 8)
○ New or veteran teacher. Author varied classic and emerging vocational curricula and projects based on
the ISCed model for students at beginning to middle skill levels. In addition to the ISCED Standards,
ISCed developers will align all academic lessons to secondary and multiple vocational tracks requiring the
vocational developers to serve in support roles to academic tracks. At all skill levels, vocational curricula
will be the heart of all ISCed curricula and vocational classes will form vocational tracks leading to the
vocational diploma, requiring passing various, student-selected industry certifications as exit exams, a
requirement for graduation.
26. Curriculum Developer: Vocational (9-12)
○ New or veteran teacher. Author varied classic and emerging vocational curricula and projects based on
the ISCed model for students at middle to advanced skill levels. In addition to the ISCED Standards,
ISCed developers will align all academic lessons to secondary and multiple vocational tracks requiring the
vocational developers to serve in support roles to academic tracks. At all skill levels, vocational curricula
will be the heart of all ISCed curricula and vocational classes will form vocational tracks leading to the
vocational diploma, requiring passing various, student-selected industry certifications as exit exams, a
requirement for graduation.
27. Curriculum Developer: Vocational (Career Changer)
○ Career changer with varied experiences in classic and emerging vocational fields. Author varied classic
and emerging vocational curricula and projects based on the ISCed model for students at all skill levels.
In addition to the ISCED Standards, ISCed developers will align all academic lessons to secondary and
multiple vocational tracks requiring the vocational developers to serve in support roles to academic
tracks. At all skill levels, vocational curricula will be the heart of all ISCed curricula and vocational classes
will form vocational tracks leading to the vocational diploma, requiring passing various, student-selected
industry certifications as exit exams, a requirement for graduation.
28. Curriculum Developer: Vocational (Career Changer)
○ Career changer with varied experiences in classic and emerging vocational fields. Author varied classic
and emerging vocational curricula and projects based on the ISCed model for students at all skill levels.
In addition to the ISCED Standards, ISCed developers will align all academic lessons to secondary and
multiple vocational tracks requiring the vocational developers to serve in support roles to academic
tracks. At all skill levels, vocational curricula will be the heart of all ISCed curricula and vocational classes
will form vocational tracks leading to the vocational diploma, requiring passing various, student-selected
industry certifications as exit exams, a requirement for graduation.
29. Curriculum Developer: Vocational (Career Changer)
○ Career changer with varied experiences in classic and emerging vocational fields. Author varied classic
and emerging vocational curricula and projects based on the ISCed model for students at all skill levels.
In addition to the ISCED Standards, ISCed developers will align all academic lessons to secondary and
multiple vocational tracks requiring the vocational developers to serve in support roles to academic
tracks. At all skill levels, vocational curricula will be the heart of all ISCed curricula and vocational classes
will form vocational tracks leading to the vocational diploma, requiring passing various, student-selected
industry certifications as exit exams, a requirement for graduation.

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30. Curriculum Developer: Computer Technology (Pre-K – 8)
○ New or veteran teacher. Author varied computer and information technology curricula based on the
ISCed model for students at beginning to middle skill levels. Collaborate with vocational developers.
31. Curriculum Developer: Computer Technology (9-12)
○ New or veteran teacher. Author varied computer and information technology curricula based on the
ISCed model for students at middle to advanced skill levels. Collaborate with vocational developers.
32. Curriculum Developer: Computer Technology (Career Changer)
○ Career changer with varied experiences in fields of computer and information technology. Author varied
business curricula based on the ISCed model for students at all skill levels. Collaborate with vocational
developers.
33. Curriculum Developer: Arts/Media (Pre-K – 8)
○ New or veteran teacher. Author varied visual arts and media curricula based on the ISCed model for
students at beginning to middle skill levels.
34. Curriculum Developer: Arts/Media (9-12)
○ New or veteran teacher. Author varied visual arts and media curricula based on the ISCed model for
students at middle to advanced skill levels.
35. Curriculum Developer: Arts/Media (Career Changer)
○ Career changer with varied experiences in fields of visual arts and media. Author varied visual arts and
media curricula based on the ISCed model for students at all skill levels.
36. Curriculum Developer: Music/Performance (Pre-K – 8)
○ New or veteran teacher. Author varied music and performance arts curricula based on the ISCed model
for students at beginning to middle skill levels.
37. Curriculum Developer: Music/Performance (9-12)
○ New or veteran teacher. Author varied music and performance arts curricula based on the ISCed model
for students at middle to advanced skill levels.
38. Curriculum Developer: Music/Performance (Career Changer)
○ Career changer with varied experiences in fields of music and performance arts. Author varied music
and performance arts curricula based on the ISCed model for students at all skill levels.
39. Curriculum Developer: Humanities (Pre-K – 8)
○ New or veteran teacher. Author varied humanities curricula, a blend of multiple disciplines studying the
human experience and aesthetics, based on the ISCed model for students at beginning to middle skill
levels.
40. Curriculum Developer: Humanities (9-12)
○ New or veteran teacher. Author varied humanities curricula, a blend of multiple disciplines studying the
human experience and aesthetics, based on the ISCed model for students at middle to advanced skill
levels.
41. Curriculum Developer: Humanities (Career Changer)
○ Career changer with varied experiences in fields of humanities to include philosophy and/or religion.
Author varied humanities curriculum based on the ISCed model for students at all skill levels.
42. Curriculum Developer: Virtual Library/Media Center
○ The virtual media specialist will serve all stakeholders and staff development. All media will reside in the
public domain and will be served from a closed, internal system but copyright law and traditional search
methods will be modeled for real-world relevance.

15
 ○ Staff, during development, will work as consultants responsible for their tax withholdings, etc.
○ Curriculum Developer/Translators will be a mix of licensed teachers and career changers with relevant
private sector experience.
○ The amount of employees we will need depends on the scope as determined by our investor(s) and
mentor/partner.
○ Staff will continue to be necessary after development/launch for management of each developer’s subject
matter and to serve as customer service for the platform’s users and stakeholders.
○ The pay structure is ESTIMATED and will be determined by location (plus equity option) to be
determined with our mentor/partner.
○ Our plan to find qualified staff will be part of the initial marketing campaign via global job/career boards
and platforms.
○ Leadership will train staff and with expansion, the initial staff will train new staff, but all staff will have
previous work experiences already aligned to the ISCed model.

6. Inventory
ISCed does not require inventory, outside of equipment, Cloud-based technologies, etc. required of staff/leadership.

7. Suppliers
Our key suppliers have yet to be determined with our mentor/partner, but will include Open Source alternatives to
some or all of the following providers:

● Amazon Web Services (AWS) - Platform hosting for website and apps
● Google Analytics - User data will not be collected, but we will need minimal traffic data to monitor and report
usage and growth internally and to advertisers
● Google Workspace (formerly G Suite) - Staff and students’ productivity and collaboration tools
● LMS (link) options (noted are Open Source)
o GoSkills
o Moodle
o Sakai
o TalentLMS
o Thinkific
● Additionally we will require a Social Media module to anonymously connect users for Small Group and Large
Group activities and assignments, but with the customization of the LMS, this too will be developed and
integrated. We continue to network with existing platforms, for example, Meta, which would provide students
the ability to virtually, safely, and privately, collaborate with other students on Project Based Learning modules.

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VI. Management & Organization

1. Leadership Biographies

● Margarete da Silva Melo Janes - McCook, Nebraska

○ 7-12 Teacher (Business, Technology, Spanish): 16 years
■ Asynchronous Distance Learning Instructor
○ Small Business Loan Developer: 18 years
○ Resume
● Jerald Janes - McCook, Nebraska
○ 7-12 Teacher (Language Arts, Technology, Spanish): 14 years
■ Technology Coordinator/Integrationist
■ Asynchronous & Synchronous Distance Learning Instructor
○ Web & Multimedia Developer, Integrated Digital Marketer: 24 years
○ Resume
● Amanda Marques - Caxias do Sul, Brasil
○ Administrator, Lead Teacher: 19 years
(Resume)
● Bruno Marques - Caxias do Sul, Brasil
○ Web & Software Developer: 12 years
(Resume)

2. Gaps
We are teachers, not entrepreneurs. We know that what we do not know could be unforeseen barriers, so we
intend to partner with an impact investor/platform to bridge any gaps.

3. Advisors
○ Attorney: Jonathan Friedland, SFGH, Chicago, Illinois (link)
○ Mr. Friedland is an entrepreneur himself, currently owner/director of two brands, DailyDAC
(link) and Financial Poise (link)
○ Mentor: TBD

4. Organization Chart (Lean Startup example)

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VII. Startup Expenses & Capitalization

1. Start-Up Expenses Option I (STEM 9-12 Scope)

USD $200,000 - 4 Staff Salaries x USD $50,000 (varies per location)

USD $400,000 - Leadership Salaries x USD $100,000
(not all leadership will take paid positions during development)
USD $50,000 - Technology
USD $50,000 - Marketing
USD $200,000 - Reserve for Contingencies

Total: USD $900,000

2. Start-Up Expenses Option I (Lean Startup 9-12 Scope)

USD $700,000 - 14 Staff Salaries x USD $50,000 (varies per location)

USD $400,000 - Leadership Salaries x USD $100,000
(not all leadership will take paid positions during development)
USD $50,000 - Technology
USD $50,000 - Marketing
USD $200,000 - Reserve for Contingencies

Total: USD $1,400,000

3. Start-Up Expenses Option II (PreK-12 Scope)

USD $2,150,000 - 43 Staff Salaries x USD $50,000 (varies per location)

USD $400,000 - Leadership Salaries x USD $100,000
(not all leadership will take paid positions during development)
USD $50,000 - Technology
USD $50,000 - Marketing
USD $200,000 - Reserve for Contingencies

Total: USD $2,850,000

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VIII. Financial Plan

12-month profit & loss projection

Profit and Loss

Projection (12 Months)

ISCed

Fiscal Year Begins

Jan-22

Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 YEARLY

Revenue (Sales)

Advertisement $- $- $- $- $- $- $- $- $- $- $- $- $-

Total Revenue $- $- $- $- $- $- $- $- $- $- $- $- $-

Gross Profit $- $- $- $- $- $- $- $- $- $- $- $- $-

Expenses
Salary Expenses $ 75,000 $ 75,000 $ 75,000 $ 75,000 $ 75,000 $ 75,000 $ 75,000 $ 75,000 $ 75,000 $ 75,000 $ 75,000 $ 75,000 $ 900,000
Advertising $ 4,166 $ 4,166 $ 4,166 $ 4,166 $ 4,166 $ 4,166 $ 4,166 $ 4,166 $ 4,166 $ 4,166 $ 4,166 $ 4,166 $ 49,992

Technology $ 4,166 $ 4,166 $ 4,166 $ 4,166 $ 4,166 $ 4,166 $ 4,166 $ 4,166 $ 4,166 $ 4,166 $ 4,166 $ 4,166 $ 49,992

Sub-total Expenses $ 83,332 $ 83,332 $ 83,332 $ 83,332 $ 83,332 $ 83,332 $ 83,332 $ 83,332 $ 83,332 $ 83,332 $ 83,332 $ 83,332 $ 999,984

Reserve for
Contingencies $ 16,666 $ 16,666 $ 16,666 $ 16,666 $ 16,666 $ 16,666 $ 16,666 $ 16,666 $ 16,666 $ 16,666 $ 16,666 $ 16,666 $ 199,992

Total Expenses $ 99,998 $ 99,998 $ 99,998 $ 99,998 $ 99,998 $ 99,998 $ 99,998 $ 99,998 $ 99,998 $ 99,998 $ 99,998 $ 99,998 $ 1,199,976

Net Profit Before Taxes $ (99,998) $ (99,998) $ (99,998) $ (99,998) $ (99,998) $ (99,998) $ (99,998) $ (99,998) $ (99,998) $ (99,998) $ (99,998) $ (99,998) $ (1,199,976)

Federal Income Taxes

State Income Taxes

Net Operating Income $ (99,998) $ (99,998) $ (99,998) $ (99,998) $ (99,998) $ (99,998) $ (99,998) $ (99,998) $ (99,998) $ (99,998) $ (99,998) $ (99,998) $ (1,199,976)

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Cash flow projection

Fiscal
Year
Cash Flow (12 months) ISCed Begins: Jan-22

Pre-Startu Total Item

Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22
p EST EST

Cash on Hand (beginning of

1,200,000 1,200,000 1,116,668 1,033,336 950,004 866,672 783,340 700,008 616,676 533,344 450,012 366,680 283,348 1,200,000
month)

CASH RECEIPTS

Cash Sales

TOTAL CASH RECEIPTS 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Total Cash Available (before

1,200,000 1,200,000 1,116,668 1,033,336 950,004 866,672 783,340 700,008 616,676 533,344 450,012 366,680 283,348 1,200,000
cash out)

CASH PAID OUT

Salary 75,000 75,000 75,000 75,000 75,000 75,000 75,000 75,000 75,000 75,000 75,000 75,000 900,000

Advertising 4,166 4,166 4,166 4,166 4,166 4,166 4,166 4,166 4,166 4,166 4,166 4,166 49,992

Technology 4,166 4,166 4,166 4,166 4,166 4,166 4,166 4,166 4,166 4,166 4,166 4,166 49,992

SUBTOTAL 83,332 83,332 83,332 83,332 83,332 83,332 83,332 83,332 83,332 83,332 83,332 83,332 999,984

TOTAL CASH PAID OUT 83,332 83,332 83,332 83,332 83,332 83,332 83,332 83,332 83,332 83,332 83,332 83,332 999,984

Cash Position (end of month) 1,200,000 1,116,668 1,033,336 950,004 866,672 783,340 700,008 616,676 533,344 450,012 366,680 283,348 200,016 200,016

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Use of capital

(STEM 9-12 Scope)

USD $200,000 - 4 Staff Salaries x USD $50,000 (varies per location)

USD $400,000 - Leadership Salaries x USD $100,000
(not all leadership will take paid positions during development)
USD $50,000 - Technology
USD $50,000 - Marketing
USD $200,000 - Reserve for Contingencies

Total: USD $900,000

(Lean Startup 9-12 Scope)

USD $700,000 - 14 Staff Salaries x USD $50,000 (varies per location)
USD $400,000 - Leadership Salaries x USD $100,000
(not all leadership will take paid positions during development)
USD $50,000 - Technology
USD $50,000 - Marketing
USD $200,000 - Reserve for Contingencies

Total: USD $1,400,000

(PreK-12 Scope)
USD $2,150,000 - 43 Staff Salaries x USD $50,000 (varies per location)
USD $400,000 - Leadership Salaries x USD $100,000
(not all leadership will take paid positions during development)
USD $50,000 - Technology
USD $50,000 - Marketing
USD $200,000 - Reserve for Contingencies

Total: USD $2,850,000

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