Study of Organizational

Culture - Starbucks
Submitted by Group 6
Raghav S B001
Sarvesh Bhardwaj B007
Aditya Johari B027
Rishi Pahwa B045
Harsha Pasari B047
Shruti Sharma B057
Types of Organizational Culture
• Communal Culture - goals are important, but at the same time how the goal has been achieved,
is also important
• Fragmented Culture – employees given full freedom to work the way they like and are given full
autonomy
• The Networked Culture - interaction within organization is a key factor, promotes sense of
sociability
• Mercenary Culture - organization are ruthless to get the results
Organizational Culture

Characteristics Values
• Individual Creativity • Outcome Orientation
• Identity • Attention to Detail
• Leadership • Stability
• Control • Innovation
• Integration • Aggressiveness
Where does Starbucks Fit in?

Culture Type Characteristic Values

• Networked • Leadership • Attention to detail
• Communal • Control • Stability
 Edgar Schein’s Model
• According to Edgar Schein, organizational culture model is directly influenced by direct mechanisms
like, Behavior, Opinions, Status and Appointments.
• Indirect mechanisms do not influence organizational culture but are determinative and include mission
and vision statement, formal guidelines, rituals etc.
 Artefacts
• Warm artworks and comfortable furniture, encourage relaxation
• Traditional coffee sales method like customer name calling. It enables strong customer-employee interaction.
• Starbucks employee uniform
• Souvenirs of the company put on sale, in order to encourage customer loyalty and fondness.

Espoused values
• Respect and dignity among the employees
• Diversity being an important component in doing business
• Highest standard to be maintained in terms of quality of food and coffee
• Contribute positively to community and environment

Basic underlying assumptions

• Quality in everything - Use of finest coffee beans, and quality food items presented.
• Bringing together the partners, customers and the community
• Accommodate the public to best of their capabilities
• A place to relax, meet friends and people
Recommendations
Formalizing feedback mechanism:
 In order to analyse the performance of the employees and thereby
focussing on their weak areas and improving in holistic manner

Reward system for the employees :

 For exceptional performance either in terms of service or food delivery
segment.

 It would instil a feeling healthy competition between the employees and

would increase the overall productivity.
Thank you