“ANALYTICAL STUDY OF ROLE OF MOBILE BANKING APP IN BANKING”

Project submitted in partial fulfillment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
OF
BANGALORE UNIVERSITY

BY
ANMOL CHATURVEDI
16YUCMD017
Under the guidance of
RAVI ADITYA
ASSOCIATE PROFESSOR
ACHARYA BANGALORE B-SCHOOL
#3 LINGADHEERANAHALLI, OFF MAGADI ROAD BENGALURU-560091
Bangalore University
2017-2018
 Introduction: (Your Mobile, Your Bank)

 Mobile Banking is an application that lives on a mobile

phone, which access and manipulates their bank
accounts at anytime & anywhere.
 Mobile Banking is a system that allows customers to
perform a number of financial transactions through a
mobile device.
 Monitoring our Bank accounts through the Mobiles, is
known as Mobile Banking.
 Mobile Banking Services

Typical mobile banking services may include:-

 Balance Enquiry.
 Mini Statement Enquiry. (Detail about last 5
transactions)
 Cheque Status Enquiry.
 Cheque Book Requests.
 Fund Transfer between Accounts.
 Credit/Debit Alerts.
 Minimum Balance Alerts.
 Why Banks Promote Mobile Banking?

Improve customer service and satisfaction.

 Reduce Operating costs. (Cheaper than ATM
Exp.)
 Time Saving Process.
Increase the customer retention.
Transaction become more faster.
Provide multiple services under single mobile.
Also improve the branding.
Reasons to decided not to use it:
 Mobile Banking Advantages

Simple and Easy to use.

 Menu based Application Program.
Transmitted data are secured.
 Almost every handset can Support this
feature.
No need to go for Bank Branch.
Handle all type of Transactions from
anywhere at anytime.
 Mobile Banking in India:
With mobile banking, bank provide the facility to access
their accounts from anywhere, at anytime and in any
condition. Mobile Banking is the newest area of
development in the banking sector and is expected to
replace the credit/debit card system in future.
In past two years, mobile-banking users has increased
three times. it is extremely easy and inexpensive to
implement. It reduces the cost of operation for bankers
in comparison to the use of ATMs.
The survey found that Indian users to be more aware of
mobile banking than other countries.
Growth of Mobile Banking:
Survey conducted from the Public:
Survey conducted from the Public:
Survey conducted from the Public:
Survey conducted from the Public:
Survey conducted from the Public:
 Conclusions
In on the web and versatile managing an
account, administrations are offered in ways
that contrast as per the entrance focuses.
Contrasts extend from advancements of the
UI to additional administrations advertised
only through a portable application. Cell
phone handsets, which were at first utilized
only for voice calls are presently frequently
used to transmit information and embrace
business exchanges.
 References
 https://en.wikipedia.org/wiki/Mobile_banking
 https://www.sbi.co.in/entrance/web/individual
keeping money/portable managing an account
 https://www.hdfcbank.com/individual/...bank/
bank.../mobilebanking-application for-android
 www.kotak.com/individual managing an
account/comfort saving money/versatile
banking.html
 https://www.bankofcentralflorida.com/
LinkClick.aspx?fileticket=hthjj7iHU8g%3D.
 https://www. Initially Annapolis 2014 Mobile
Banking Study.
 YO U
TH A NK