DIGITAL BUSINESS

UNIT 5
Prof. Sujeet Subhash Tambe
B.E(Chemical), M.M.S(Operations), UGC-NET(Management), SET(Management), Ph.D (Pursuing)
Navsahyadri Group of Institutes, Faculty of Management – MBA
Savitribai Phule Pune University
ONLINE TRAVEL AND TOURISM SERVICE

Travel and tourism is the largest service industry in India. It provides heritage, cultural, medical,
business and sports tourism. The main objective of this sector is to develop and promote
tourism, maintain competitiveness of India as tourist destination and improve and expand
existing tourism products to ensure employment generation and economic growth. In this
section, we provide information about various tourist destinations, modes of travel,
accommodation and approved travel agents.
Incredible India is a continent with 29 states and your perfect holiday destinations with list of
tourist attractions, travel destinations and historical places. There are list of travel agency in
India offering travel packages at very affordable price and customized vacation.
Here is the list of top 10 most popular online travel companies in India Thomas Cook India, SOTC
India, Kesari Tours And Travels, Club Mahindra Holidays, Travelyaari, Travelmasti, Royal
CorpTravel Hello Travel and HolidayIQ, an online travel community and information portal.
 • MakeMyTrip
• Yatra
THE VARIOUS • EaseMyTrip
POPULAR TRAVEL • Goibibo
SITES IN INDIA ARE:
• ClearTrip
• TravelGuru
• Incredible India
• IRCTC
• Indian Holiday
• Travelogy India
 • Predictive search.
ESSENTIAL • Huge beautiful images.
CHARACTERISTICS • Customer reviews.
FOR ONLINE • Simple, idiot-proof calendars.
TRAVEL WEBSITES
• Clear pricing without hidden fees.
• Use evocative and interesting copy.
• Google map integration.
• Simple checkout.
BENEFITS OF ONLINE TRAVEL SERVICES
• It's a low cost way to list your property and its rooms.
• Reductions in your online marketing spend. It will invest in marketing and
advertising to attract potential international customers.
• A reduction in your website costs. They are keen to provide a positive online
experience for customers through good website design and functionality.
• Online travel sites are popular with customers who like to compare
accommodation costs and the services offered by individual providers.
• Impartial reviews on online travel sites may give new customers the
confidence to book.
LIMITATION OF ONLINE TRAVEL SERVICE

• Online travel agents can charge commission on every sale. This can range between 10-20 per
cent of the gross cost.
• There may be restrictive terms and conditions imposed by Online Travel Service such as guest
cancellation and automatic room reselling policies.
• You may need to find a way of managing room availability across a range of online travel
service, your own website, front desk and telephone sales. This can be time consuming and
labour intensive. There are software options to help you manage this.
• Using Online Travel Service does not reduce the need to have your own website with booking
engine.
• You may still need to invest in a balanced multi-channel marketing strategy.
E-EMPLOYMENT

Online Job Market

• Today, the Internet is the most important channel for personnel recruiting.
• Specialized professionals and committed job starters prefer the online job search.
• An online job market on the company owned website is therefore a must for an attractive
employer.
• In addition, the software provides an online form for structured applications and permits a
recruiting process
FAMOUS SOCIAL NETWORKING SITE FOR JOB
SEEKERS

• Facebook, LinkedIn, Twitter emerging as most popular channels for job

seekers today.
• Companies are using Twitter, LinkedIn and Facebook to check candidate
background, engage with them, analyse their activities and find the right role
for them.
WHAT IS SOCIAL RECRUITING?

• Simply put, social recruiting is using social media channels for recruiting.
• The term refers to different ways of using social media networks (such as
Facebook, Twitter, LinkedIn etc.) and websites (blogs, forums, job boards and
websites like Glassdoor for example) to find, attract and hire talent.
• Social Recruiting is a vital part of recruitment marketing.
WHAT ARE THE BENEFITS OF SOCIAL
RECRUITING?

1.) Reach passive candidates

2.) Get more referrals
3.) Target your perfect candidates
4.) Showcase your company culture
5.) Establish a more personal connection with potential candidates
6.) Save money
WHAT IS A VIRTUAL JOB FAIR?

Virtual job fairs take place at a designated time and are similar to a webinar.
Recruiters and job seekers meet in a virtual space via
• chat rooms,
• teleconferencing,
• webcasts, and/or
• email to exchange information about job postings.
THE ADVANTAGES AND DISADVANTAGES OF
ONLINE JOB MARKET

ADVANTAGES OF ONLINE JOB MARKET

DISADVANTAGES OF ONLINE JOB MARKET

1. It’s Cost Effective

1. Costs Can Spiral
2. It’s Immediate
2. It Can Be Difficult to Measure Effectiveness
3. You Can Reach a Bigger Audience
3. It’s Informal
4. It’s Easy
4. It Attracts Wrong Candidates
5. You Can Make Your Job Ad More Dynamic
5. There’s a Lot of Competition
6. It’s Flexible
6. There Could Be Lost Labour Hours
7. It Expedites the Hiring Process
E-HEALTH
e-Health is broadly defined as the use of Information and Communication Technology (ICT) in health. It will
make a world of difference in India, where mobile technologies have been penetrating at rapid rate. As
India has a strong presence in IT, the integrated health information system serves the needs of all stake-
holders, by contributing approximately 8 percent to the GDP.
The eHealth initiatives has a vision to delivery better health outcomes in terms of
•  access,
•  quality,
•  affordability,
•  lowering of disease burden and
•  efficient monitoring of health entitlements to citizens
BENEFITS CAN BE DESCRIBED IN THE FORM
OF 10 E’S IN “E-HEALTH”
• Efficiency: One of the promises of e-Health is to increase efficiency in health care, thereby decreasing
costs. One possible way of decreasing costs would be avoiding duplicative or unnecessary diagnostic or
therapeutic interventions, through enhanced communication possibilities between health care
establishments, and through patient involvement.
• Enhancing Quality: Increasing efficiency involves not only reducing costs, but at the same time
improving quality. e-Health may enhance the quality of health care by allowing comparisons between
different providers, involving consumers as additional power for quality assurance, and directing patient
streams to the best quality providers.
• Evidence based: e-Health interventions should be evidence based in a sense that their effectiveness and
efficiency should not be assumed but proven by rigorous evaluation.
• Empowerment of consumers and patients: By making the knowledge bases of medicine and personal
electronic records accessible to consumers over the internet, e-Health opens new avenues for patient
centered medicine and enables evidence based patient choice.
• Encouragement: A new relationship between the patient and health professional, towards a true
partnership, where decisions are made in a shared manner is developed.
BENEFITS CAN BE DESCRIBED IN THE FORM
OF 10 E’S IN “E-HEALTH”
• Education: The physicians are educated through online resources like medical education and
consumers like health education, preventive information etc.
• Enabling information exchange and communication in a standardized way between health
care establishments.
• Extending: The scope of health care is extended beyond its conventional boundaries. It
means both in geographical and conceptual sense, e-Health enables consumers to easily
obtain health services online from global providers.
• Ethics: e-Health involves new forms of patient-physician interaction and poses new
challenges and threats to ethical issues such as online professional practice, informed
consent, privacy and equity issues.
• Equity: To make health more equitable is one of the promises of e-Health. People who do not
have money, skills, and access to computers and networks cannot use computers effectively.
As a result, these patient populations are those who are least likely to benefit from advances
in information technology, unless political measures ensure equitable access for all.
E-HEALTH COVERS A BROAD RANGE OF ELEMENTS
LIKE:

• Telemedicine
• Electronic Medical Records or EMR
• Doctors System
• Patient Services
• Medical Devices and Patient Surveillance
TELEMEDICINE

• Telemedicine allows health care professionals to evaluate, diagnose and treat patients at a distance
using telecommunications technology.
• The approach has been through a striking evolution in the last decade and it is becoming an increasingly
important part of the healthcare infrastructure.
Definition
Telemedicine can be defined as the use of technology (computers, video, phone, messaging) by a medical
professional to diagnose and treat patients in a remote location.
TELEMEDICINE BENEFITS
Using telemedicine as an alternative to in-person visits has a host of benefits for patients and providers alike.
Patients enjoy:
• Less time away from work
• No travel expenses or time
• Less interference with child or elder care responsibilities
• Privacy
• No exposure to other potentially contagious patients

Providers enjoy:
• Increased revenue
• Improved office efficiency
• An answer to the competitive threat of retail health clinics and on-line only providers
• Better patient follow through and improved health outcomes
• Fewer missed appointments and cancellations
• Private payer reimbursement
ELECTRONIC MEDICAL RECORD SYSTEM
An electronic medical record (EMR) is a digital version of a patient’s paper chart. EMRs are real-time,
patient-centered records that make information available instantly and securely to authorized users.
While an EMR does contain the medical and treatment histories of patients, an EMR system is built to
go beyond standard clinical data collected in a provider’s office and can be inclusive of a broader view
of a patient’s care. EHRs are a vital part of health IT and can:
• Contain a patient’s medical history, diagnoses, medications, treatment plans, immunization dates,
allergies, radiology images, and laboratory and test results
• Allow access to evidence-based tools that providers can use to make decisions about a patient’s
care
• Automate and streamline provider workflow
One of the key features of an EMR is that health information can be created and managed by
authorized providers in a digital format capable of being shared with other providers across more
than one health care organization. EMRs are built to share information with other health care
providers and organizations – such as laboratories, specialists, medical imaging facilities, pharmacies,
emergency facilities, and school and workplace clinics – so they contain information from all clinicians
involved in a patient’s care.
ENTERTAINMENT, MEDIA AND GAMING

• Interactive entertainment
• Non interactive entertainment
• Digital product
• Social television
• Mobile entertainment
• Mobile streaming
• Entertainment in cars
• Mobile games