Le e

Digital 360 to
Salesforce
Succeed in
2021
2021 | DOCMATION
Overview
Salesforce is one of the most noteworthy ones among these, excelling in B2B
CRM. The most recent release of Salesforce Digital 360, announced on
September 23, 2020, is going a step further in helping businesses hop on the
latest trends in the market and fulfil the biggest demands of customers. The
Salesforce platform provides the perfect B2B commerce solution for companies
that need to urgently come up with a digital ecosystem to satisfy customers and
employees while adapting to the long-distance model the pandemic has forced
them into.

2021 | DOCMATION
Top Trends In B2B
Ecommerce Development
Today
Companies are realizing how important it is to take a data-driven approach when it comes to doing
business and handling customers. According to IBM, losses to the tune of 3 trillion USD are borne by
companies in just the US due to what is popularly called bad data. It is important to know as much and as
accurately about a customer as possible so that companies can enforce the exact operational outcomes in
business needed to address the right concerns.

The B2B market is a highly dynamic one. The buyer journey mapping of even a single customer will show
differences when it comes to two identical purchases they made. And in these unprecedented times, every
pattern and logic has been thrown into the air when it comes to B2B ecommerce strategy. Businesses

2021 | DOCMATION
are coping to adapt to the changing needs of their customers and B2B vendors are rushing to provide
solutions that would help these companies achieve their desired business outcomes. As such, they must
be present whenever and wherever their client needs them to. They must be on their toes at all times so
that they can quickly provide their customer exactly what they need, when they need it and where.
Top Trends In B2B
Ecommerce Development
Today
It should not come as a surprise that in a day and age in which myriad choices of high quality are available
and accessible to customers, the most valuable offering a company can provide is personalization in B2B.
Every B2B customer will have distinct needs and wants. If you try to club them together on the basis of any
one or a few categories, you will probably be making your B2B ecommerce platform blind to other
differences in some other category. This will result in at least one prospect or customer being served in a
way they do not require, resulting in churn or double efforts and spending in retention. Studies reveal that
the costs of customer acquisition have risen by 8 6 % in the last two years. Therefore, businesses need to
find a way to provide tailored services to their customers at every point to increase customer retention
and growing revenue or risk downfall in 2021.

Perhaps the greatest need of the hour for B2B consumers is to get their digital base online as quickly as

2021 | DOCMATION
possible. Social distancing rules have made it impossible to have any face-to-face interactions, which
means those interactions must be recreated in the digital mode without a degradation in the quality of
service provided. The sooner a company completes its B2B ecommerce implementation and onboarding,
the sooner can it reach out to all its potential customers in a way they are comfortable.
 Interesting, right?
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