BMI Business Model of Wholesome Studio

• Key partners
Who are your most important
partner?
Which key resources do you acquire
from partners? Which key activities do
your partners perform?
 The most important key partner of
this business is the Department of
Trade and Industry (DTI) because
we aimed to help the people with
their photos and videos. Staff to be
able to have a smoother function.
Editors to make the actual service.
The Key Resources that this
business acquires from their Key
Partners are the human resources,
intellectual resources, and other
resources for having a high-quality
production. The Key Activities that
they perform are the input and
output, such as having a checking the equipment before using
transaction, and responding to the
customer's desired photos, videos,
and so on, to make the business
work efficiently.
• Key activities
What are the activities you perform
every day?
to create & deliver your value
proposition?
 Key activities are the day to day
activities that your company needs
to carry out in order to fulfill its
business purposes.
•Transactions - is the process of
satisfying a request of the customer
and performing the work.
•Receiving and responding to
customer needs and feedback -
knowing the demands and needs of
the customer to know what exactly to
do.
•Maintain and repair equipment -
it to know if it can be operated,
adjusted and maintained safely.
•Advertising - promoting the services
that we offer in social media.
•Accounting - creating a journal entry
that will focus on the amount of cash
that was received and the revenue
that was earned.
• Key Resources
What are the resources you need to
create & deliver your value proposition?
 Physical
•Machine (Laptop, Stylus, Lights,
Headphones)
 Intellectual
•Patents
•Copyright
• Value propositions
What is the value you deliver to your customer?
Which of your customer’s problems are you helping to
solve? What is the customer need that your value
proposition addresses? What is your promise to your
customers?
What are the products and services you create for
your customers?
 Wholesome studio provides photo and video editing
services to its customers and responds quickly to any
complaints or requests for additional editing
instructions. The organization strives to assist its
customers by efficiently enhancing their images and
videos. Also, wholesome studio offers high-quality
editing at a reasonable price to its customers. The
organization assures its customers that each
employee will perform their duties to the best of their
abilities and that they will make less mistakes when
providing the services. Lastly, the organization creates
editorial skills to meet the expectations of its
customers.
• Customer relationships
What relationship does each customer
expect you to establish and maintain?
 A customer relationship is what a
certain business can do by having a
transaction with the customers. The
company then should impress the
customers to gain their trust by being
polite and being able to understand
their common wants and needs. The
different types of customer
relationship applicable to our business
are as follows:
Transactional - This implies that there
is no genuine relationship between
the company and the client. The
company interacts with the client on
an exchange premise.
Personal Assistance - This kind of
relationship is based on human
interaction. The client can
communicate online with the business
agent to induce offer assistance
during the transaction.
Long-term - This implies that a deep
relationship has been built with the
company and the customers. The
company interacts with the client on a
repeating premise.
• Channels
How does your value proposition reach
your customer? Where can your customer
buy or use your products or services?
 A value proposition is a simple
statement that summarizes why a
customer would choose your product or
service.
•It should be communicated to
customers directly through online, via
business page.
• Customer segments
For whom are you creating value?
What are the customer segments that
either pay, receive or decide on your
value proposition?
 Customer segmentation is the
process of separating a company's
customers into classes based on
their shared characteristics.
Customer segmentation aims to
determine how to appeal to
customers in each segment to
optimize each customer's value to
the company. The Wholesome
Studio business will have a market
segmentation based on the
geographical location to where the
business will operate, for example,
households, followed by
businesses and schools are the
largest customer segment in the
photo editing industry. It will also
have a consumer segmentation
focused on the family life cycle,
including young seniors at local
high schools, singles who are
engaged and about to be married,
and married couples with children
on the way or who already have
children. Furthermore, since these
are all special occasions, we
should set a goal for behavioral
variables such as graduations,
marriages, weddings, pregnancy,
birth, holidays, and so on. The
editing studio will be in a part of
town where higher-income families
live and work, thereby targeting a
particular geographic area as well
as social class, which is known as
micromarketing and local
marketing. It will also have a
market segmentation focused on
social status, targeting consumers
from the middle class to the upper-
middle class.

•customer database •The services can buy directly in Online

Transactions.
 Human Resources
•The consumers can use Wholesome
•Staff Studio services in their projects, album,
graphic art etc.
•Marketing Experts
 Financial Resources
•Loan
•Cash
• Cost Structure • Revenue Streams
What are the important costs you make? How do customers reward you for the value you provide to them? What are the different revenue models?
to create & delivery your value proposition?
 Revenue Streams are the diverse aspects through which a business receives money from the provision of services or
selling of products.
 Fixed Cost
•Business Permits and License
Ad-based Revenue Models – The ads for a particular website, program, app, or other product and services generated
•Marketing Cost (promotion) and placed on significant which increase platforms.
•Business Registration
•Salaries and Wages Subscription Revenue Models – It means providing a product or service to the consumers that they can charge for
•Monthly Subscription in application almost a prolonged period, typically monthly to monthly or occasionally year to year.

 Assets
•Tools and Equipment
 Utility Bills
•Electricity
•Internet service

Start-up Cost Php

Equipment 98,600
Registration of Business 5,000
Business License (City) 500
Promotion 30,000
Staff Salary for 1 month 151,800

Emergency Funds 17,000

Insurance 10,000
Total 312,900