Leveraging digital

transformation

PRESENTER : SALAAR BUTT

INTRODUCTION

 As the world of marketing becomes increasingly

personalized and dynamic, business leaders know
that digital technologies hold the potential to
transform nearly every aspect of the function .
 PERSONALISATION

 Personalisation has enabled brands

like amazon ,Netflix to become the
giants they are today.
 Amazon analysis customer
behaviour and promotes products
based on past purchases or
browsing history.
PERSONALISATION (CON….)

Netflix recommends series and films based on what a

subscriber has previously watched. To stand out in
2020, you need to personalized your marketing efforts
according to each consumer segment. The next step
will be differentiate unique consumer profiles versus
multiple users operating from a single online profile.
ARTIFICIAL INTELLIGENCE (AI)

 AI is taking over the world. It

can analyse consumer behaviour
and search patterns and use data
from social media platforms and
blog posts to help businesess
understand how customers find
their products and services.
ARTIFICIAL INTELLIGENCE(con…)

 Artifical intelligence is the branch of computer sciences that

emphasizes the development of intelligence
machines ,thinking and working like humans
Example
 Speech recognization
 Problem solving
 Learning and planning
ARTIFICIAL INTELLIGENCE(con…)

 AI technologies will become virtually pervasive in almost

every new service. It will influence business and their
working style, which in turn could have a significant
impact on ecnomies and labour market.
Example
 Chatbots and virtual assistants such as siri or google
assistant are forms of AI.
INFLUENCER MARKETING

 Influencer marketing is key to

reaching millennials. It is type of
word of mouth. Marketing that
focuses on using influencers to
drive a brands massage to a larger
market
 Influencer marketing has become a
powerful force in business and
marketing
INFLUENCER MARKETING(cont..)

 Influencer marketing is a form of social media

marketing involving endorsements and product
placement from influencer, people and
organizations who have a purported expert level of
knowledge or social influence in their field.
COMMUNITY MARKETING

 Community marketing is a way for

brands to drive affinity by creating
spaces for people to discuss shared
interests , answer common
questions and build relationships.
 Social media groups ,meetups and
online forums are looking for like
minded individuals they can trust
COMMUNITY MARKETING(cont...)

 Formarketers, building a robust community of

advocates maybe a difficult task, but the effort can
also help generate valuable insights about what
customers think and how to improve products,
services and the business as a whole.
COMMUNITY MARKETING(cont...)

 Community marketing is a strategy to engage an audience

in an active, on-intrusive prospect and customer
conversation strategies such as advertising,promotion,PR
and sales all focus on attaining customers.
 Community marketing focuses on the perceived needs of
existing customers.
Video marketing

 An across-the-board uptake in video

messaging and marketing is perhaps
one of the most important trends today
and likely to remain so in the
foreseeable future. They break through
the thousands of static content clutter
that go up online everyday, delivering
longer brand messages quickly and in
an engaging way.
Video marketing(cont….)

 Testimonials , product reviews , vlogs ,interviews and

animations are all examples of effective video messaging
and marketing .the best strategy is to start by
understanding your customers and what they want to hear
and comparing it to what your organization has been
saying in the past.
Video marketing(cont….)

 Many times complex or long form messaging is

dropped in favour of simpler selling pitches
however they are not necessarily what custmers
want to see
THANK YOU