A super company powered by a joint venture

of

VISION: To maximize economic value to customers using social networking

 MARKETING STRATEGY
• Target the population living around in the regions where D-Mart is present
and integrate them with the stores using Facebook application
• Advertising products/offers of D-mart, Prestige, and Clothing's by Arvind on
the FB application
• Provide links under the advertisements to direct to the respective website
and incentivize customers with the discounts for doing so
SYNERGY BUILDING
• Push the products of Prestige and Arvind Ltd. in the D-Mart stores giving
them higher visibility. Since D-Mart is no more a retailer for the products of
Prestige and Arvind, higher discounts can be provided on them which will
increase the demand for them as quality wise they are reliable

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Presence of D-Mart stores in 12 States and Mart counters and more offers

Union Territories
COMPANY PRODUT OFFERINGS FINANCIAL IMPACTS ON BUSINESS

• Currently, online channels contributes only 1.8% of total

revenue which can be increased further through ads &
offers displayed on FB app
• Sales growth from coupons & increased footfall
• Asset Turnover Ratio will be improved from 1.74

• Growth in revenue through more visibility on FB app for

online sales and more shelf space at the D-Mart stores
• E-commerce sales which currently contributes to 20% of
revenue will get increased
• New product categories can be launched with ease
resulting in higher sales

• Capital restructuring and Fund raising can be done with

the help of Facebook and D-Mart, reducing their burden
on debt/interest payment
• With emerging brands and higher visibility on offline
stores and online platforms, higher sales can be made
• Free Cash Flows of the firm will improve
Thank
You
Presented by-
Team 3MB
T M Nikhil Sai
Lenka Sagar
Rudrabhatla Bharath