PROJECT BASED LEARNING

MBA Ist year

 TOPIC : BRAND IMAGE

AMAN SHRIVASTAV
21MBA5MBA10025

DEEPA KESWANI
21MBA5MBA10255

PAYAL GHANSHANI
21MBA5MBA10296

SRASHTI JAIN
21MBA5MBA10208
 INTRODUCTION
Brand Image is how customers think of a brand. It
can be defined as the perception of the brand in
the minds of the customers.
The image develops over time. Customers form an
image based on their interactions and experience
with the brand. These interactions take place in
many forms and not necessarily involve the
purchase or use of products and services.
OBJECTIVES OF BRAND IMAGE
 Important components of your
brand:
Brand Definition.
Brand Values.
Brand Promise.
Brand Identity.
Brand Differentiation.
Market Position.
Brand Messaging.
Brand Experience.
 The 5 elements of successful
branding
A successful brand is always well-defined and relevant
to the market. You might wrongly assume that if you
have a tagline, logo and business card, your branding
is complete. The process of branding is complete only
when you have carefully defined and considered these
five key elements: promise, position, personality traits,
story and associations.
 How to measure brand image
with surveys

Determine your mission, values, and vision.

Create a brand positioning statement.
Create a brand personality.
Identify your key audiences using personal research.
LITERATURE REVIEW
THANK YOU
THE IMPACT OF BRAND
IMAGE ON AMAZON