ENTREPRENUERSHIP

DEVELOPMENT
Zayd Shaikh
BBA019244
Core C
LIQUID CULTURE
EQUALITY INTEGRITY
Table of Content

 Business/Industry Overview.................................Page 3-6

 Market Analysis…………………………........................Page 7
 Sales and Marketing Plan....................................Page 8-10
 Financial Plan.......................................................Page 11-13
 Funding Sources and Forecasting........................Page 14-16
 Target market and Keys to success......................Page 17-21
 Competitors assessment......................................Page 22-26
 Operational plan and executive summary………..Page 27-29
Mission

• Liquid Culture’s mission is to present consumers with designs, styling and clothes that
energizes any outdoor activity.
• Whether it be snowboarding, running along the beach, or drifting down a river, Liquid
Culture has comfortable, durable clothing that will look and feel wonderful.

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About Us

 Liquid Culture will offer creative women’s outdoor clothing, online, that is both functional and
beautiful.
 Liquid Culture will create a cost-effective operation that will eliminate the cost of inventory by
having a third-party.

Ownership & Structure:

The business will begin as an LLC held by the two co-founders.

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Management Team:

Liquid Culture will offer creative women’s outdoor clothing, online, that is both
functional and beautiful.
We as the Co-owners of Liquid Culture, will create a cost-effective operation that
will eliminate the cost of inventory by having third parties handle all manufacturing and
shipping of clothing to the customer.
Liquid Culture will process the order and collect the payment online. The order will then
be sent to third parties to be filled and shipped.
Liquid Culture will focus on clothing design and marketing of its products.

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Business Concept

Liquid Culture will offer creative women’s outdoor clothing, online, that is both
functional and beautiful.
Liquid Culture will create a cost-effective operation that will eliminate the cost of
inventory by having a third-party, Magic Clothing Company, handle all
manufacturing and shipping of clothing to the customer.
Liquid Culture will process the order and collect the payment online. The order
will then be sent to Magic Clothing Company to be filled and shipped.
Liquid Culture will focus on clothing design and marketing of its products

7
 Market Analysis

• The popularity of the Internet has launched a

number of online stores for women’s outdoor
wear but no women’s outdoor company we
know of is exclusively selling their products
online.  Yet. 
• Social media will be an important marketing
tool in bringing customers to our website.
• Our messaging will focus on the eliminating
the compromises others make and stepping
up to the distinctive style of Liquid Culture

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Sales Plan

 Liquid Culture will launch a ad campaign targeted at

our core customer groups, mainly in social media with
a smattering of some web ads.

 The focus of the ads will be to "keep the money you

give to the middleman" and use it to get outdoors and
enjoy life. We estimate it will take most of the year to
build our sales to the point where we begin to show a
profit.

 Liquid Culture will offer discounts at various times of

the year to even out seasonality and build initial
awareness of the website

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Market Plan

 Liquid Culture’s marketing strategy is a

simple one. Social media is the key,
with amplified word of mouth, offering
an attractive solution to a real problem
that real women have.

 We see the need. Our social media will

curate content related to women’s
issues, women’s health, women’s
activities, and of course we will take a
stand on real issues in the real world
related to equality in the workplace as
well as on the trail and on the water.
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 Market Plan

 We’ll promote as well in women’s fitness websites like Self,

Shape and Strive, Liquid Culture will introduce customers to
their products and website.

 And of course, amazon.com. We will use amazon.com to get

the brand noticed and lead people to the website.

 Amazon can very much help branding.

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Financial Plan
Key Assumptions

 We assume a successful ramp-up. Yes, sales forecast is

probably too optimistic. But we believe there is a real market
window, real need, and the climate is right.

 Financial planning will help us determine our short and long-

term financial goals and create a balanced plan to meet those
goals.

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 Liquid Culture has Rs.58,000 in investments and Rs.82,000 in a short-term loan.

To Be more specific, start-up expenses are listed as:

Legal - Rs.3,500
Office expenses - Rs.6,700
Consultants - Rs.7,400
Rent - Rs.17,000
Electricity – Rs.2,000
Leased Office Equipment - Rs.10,478
Computer Equipment/Software - Rs.35,000
Totaling : - Rs.82,078

We will also be purchasing Rs.55,000 of long term assets.

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 Finance

Total Expenses: Rs. 10,850 Rs. 30,000

Rs. 1,15,284

Total Revenue: Rs. 15,000 Rs. 43,800

Rs. 1,85,000

Net Profit: Rs. 5,850 Rs.13,800

Rs. 69,716

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Funding Sources Rs.12,000
Rs.14,000

Angel Investors
Bank Loan

Rs.32,000

Public Investment Savings

Rs.82,000

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 Timeline
Our two-year action plan

Design Feedback Design V2

Feb, 20YY Oct, 2021 Nov, 2022

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

2021 20YY

Focus Group MVP Launch

Jun, 2021 Jan, 2022 Jul, 2022

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 Traction
Forecasting for success

Vendors Users Gross Company

Revenue Revenue Gross Revenue
₹ 300,000.00

2020 0 0 Rs 0 Rs 0
₹ 250,000.00

2021 10 100 Rs 10,500 Rs 5,013 ₹ 200,000.00

₹ 150,000.00
2022 50 500 Rs 33,750 Rs 10,063

₹ 100,000.00

2023 200 2000 Rs 135,000 Rs 50,250

₹ 50,000.00

2024 400 4000 Rs 270,000 Rs 1,00,500 ₹ 0.00

1 2 3 4 5

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Target Market

Market Size & Segments

Liquid Culture will be focusing on two distinct

groups of women that purchase outdoor clothing:

1. Women 17-25 years of age:

 Youth drives the market so this is the important
group to attract to the website. 

 They have less money than the older group so

we must give them what they want for less. The
key is to have inexpensive selections in each
clothing group that have the popular cut. The
initial small purchases will grow larger over time.

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2. Women 26-40 years of age:

They are the core group that will drive

Liquid Culture’s success.  This target group is
responsible for the growth of outdoor
women’s wear. 

They will be harder to pull into the website.

Once there, the key will be promoting the
quality, attractiveness and savings. 

In addition, we will have to assure that the

purchase will fit the way the customer wants
it to.  It will be crucial that the return policy
is hassle-free and speedy.
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Keys to success

Our keys to success are:

 Tying into the trend towards

independent successful women.
Standing for equality. Meaning
something to women. Caring. 

 Social media. Our persona has to be

real. It has to match who we really
are and what we really believe. For
the sake of getting customers people
often forget transparency, but we
won’t follow that.

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Keys to success

 Accessible website that is

entertaining to surf. Like a trip to
your favorite store where you
always find something new that
you want.

 Establishing a strong advertising

campaign in a traditional media
vehicle; i.e. magazines,
television, etc.

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Keys to success

 Excellent vendor relationship

that will facilitate quality
manufacturing of Liquid Culture’s
clothing and quick shipment of
orders.

 Acquiring an excellent design

staff.
Establish and Uphold Standards of
Quality, Value Delivery Over
Perfection.

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 COMPETITOR'S
ASSESSMENT

The women’s offerings at major online outdoor

offerings including Natori, Tyler’s, Olives Clothing
and others. 

Amazon.com and other major sellers of

generalized clothing include outdoor clothing for
women. 

We also have women-specific competition,

especially titlenine.com. 

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The Pink Lily Boutique

• The Pink Lily Boutique is one of the

fastest growing online fashion
boutiques in the country.
• High-quality photography separates
this ecommerce site from its
competitors, as does its fashion-
forward design.
• To help navigate a large product
catalog, shoppers can use faceted
search to sort products by size,
price, rating, colour, style, material,
and more.

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 TYLER’S

TYLER’S sells a wide selection of

athletic and lifestyle apparel,
footwear, and accessories from nine
retail locations in Texas.
The company’s extensive but easy-
to-navigate ecommerce site
provides:
Advanced search capabilities
Detailed product descriptions with
multiple images
Customer reviews to boost shopper
confidence.

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Olives Clothing

Olive Clothing is a British contemporary

clothing brand.
The company’s ecommerce site offers many
different styles that “combine heritage with
modernity, simplicity with playfulness, and
street style with understated elegance.”

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OUR ADVANTAGE

1. 2. 3.

• Liquid Culture’s • Liquid culture will • Liquid Culture’s

advantage is its focus introduce a new agreement with
on the process than on clothing third party
product.  measurement feature fulfilment is
that is fun to use another strong
competitive
advantage.

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Operational Plan

 Company headquarters in Navi Mumbai. Website to

be hosted on the Amazon cloud. 

 Mumbai is a rapidly growing community as outdoor-

sports-oriented as they come, a centre for skiing,
mountain biking, backpacking, river running,
running, and other outdoor sports.

 Manufacturing will be farmed out to existing

operations offering piece work, probably based
locally during the initial phase and in Asia later on.

 We will need a short delivery schedule to manage

inventory effectively. Not getting clogged with
unusable inventory is essential. We will have to build
to have on hand only the top selling products, and
allow a short delivery schedule on all others.
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Executive Summary

Liquid Culture will offer creative women’s outdoor clothing, online, that is both
functional and beautiful.
 Liquid Culture will create a cost-effective operation that will eliminate the cost of
inventory.
Social media will be an important marketing tool in bringing customers to our
website.
Company headquarters in Navi Mumbai. Website to be hosted on the Amazon
cloud.
Source of fund: Personal savings, Bank Loan, Public investments.

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Thank You
Contact us at:
liquidculture@gmail.com

www.liquidculture.com