ORANGE MONEY

INTERNATIONAL
WOMEN’S DAY
PROPOSAL
TENTH FEBRUARY TWENTY
TWENTY TWO
 Since the COVID-19 pandemic broke out, women have
been stepping up and leading as researchers, media
professionals, essential workers, innovators, political
leaders and nurtures to name a few.

INTRODUCTION International Women’s Day sheds light on the tremendous

amount of dedication continuously displayed by women and
girls in shaping a more equal future as well as their efforts
in the recovery from the pandemic.

Therefore, the need to celebrate women for their hard work,

dedication and caring.
 We would like to propose an event for International
Women’s Day whereby we choose a speaker to host a
BACKGROUN dinner with a group of women and speak on women
empowerment, its pros and its challenges.

D Below follows a proposal for the Orange Money

International Women’s Day dinner engagement.
SELECTION We have considered speakers in our market as well as
outside based on how well they represent the industry they

CRITERIA
are in as well as their reach, relevance, relatability and
authenticity.
KGOMOTSO
PHATSIMA

Rating: Relevance, Engagement, Authenticity

and Reach

Why?: President of Dare to Dream, a social

enterprise dedicated to the advancement of youth,
women and girls in STEAME, and Botswana’s
first female air force pilot, Kgomotso Phatsima is
inspirational and authentic. Her unique story is
captivating and engaging.
AMANTLE
MONTSHO

Rating: Relevance, Engagement, Authenticity

and Reach

Why?: National athletic treasure and multi-award

winner Amantle Montsho is a great asset to have
on an event such as this one because she is
authentic and influential and relates with women
on various levels.
CONNIE
FERGUSON

Rating: Relevance, Engagement, Authenticity

and Reach

Why?: South African based Tswana award

winning actress, producer and entrepreneur,
Connie Ferguson is relevant this event as she
ticks all the boxes. A true force to reckon with.

Note: Connie Ferguson would be hosting the

event virtually as she will not be in the country
on the day of the event.
EVENT
DETAILS
Venue: No 1 Ladies Coffee House / Hilton
Garden Inn Pool Side
Time: XX XX
Pax: XX guests
Attire: Look Glamourous
Décor & Set-up: Red carpet, Glamour
LOOK & FEEL
SUGGESTED ACTIVITIES

CANDLE MAKING CLASS WRITE A LETTER TO YOUR SIP & PAINT

YOUNG SELF
ACTION ITEMS
We have proposed 3 All candidates are well
speakers for the client to established in their
choose from. respective fields.

The selected speaker to

host the event and speak to
Hotwire to reach out to
attendees about
selected individuals and
International Women’s Day
negotiate event costs.
and topics surrounding the
empowerment of women.

Hotwire to share a brief

script to serve as a
guideline of topics to speak
on.
NEXT STEPS

Select a single speaker to Finalise comms and

01 Finalise speaker costs 02
host the event logistics

03

Submit coverage and close

Execute and monitor 04
out reports
 Attendance at the event

SUCCESS
INDICATOR Feedback from stakeholders (Incl. OBW staff)

Great reach on social media platform

THANK YOU
/ RE A
LEBOGA