Professional Documents
Culture Documents
Monotonous
Boring
Purpose
To inform
To entertain
To inspire
To challenge
A call to action
Definition of Terms
The media still has the same purpose but the user's input adds
interaction and brings interesting features to the system for better
enjoyment.
Types of Interactive Media
Apps
Games
Virtual reality
Interactive video
Social media
Art
Advertising
Cinema
Emerging media by definition is something that is always changing.
What’s relevant?
What’s new?
What works?
Emerging media is the evolution of utilizing technology to share
information in new and innovative ways.
Platforms
Radio
Television
Social media
Networking sites
Vlogs
Podcasts
Others
Advantages
Distance doesn’t matter
Speed of communication
Radio informs
Radio educates
Radio entertains
Characteristics of Radio
Radio makes pictures.
Radio is simple.
Radio is inexpensive.
Simple words
Logical structure
Informal
Direct
Polite
Radio Script :
A written material which indicates verbal and non-
verbal action. It tells us what to do and say and
when and how.
Importance of Radio Script
To maximize airtime.
Types of Radio Script
News Script
Interview Script
Drama Script
Documentary Script
Things to Remember in Radio Scriptwriting
Don’t use words which are hard to pronounce except when there are not
substitutes.
Use short and ordinary conversation words.
Do revisions, if necessary.
A Radio Spot is a short material that is not more than
one minute long and communicates values, advocacies,
or principles.