INTODUCTION

 MEANING OF MARKETING
 The market is commonly referred to as a place where sellers and buyers carry out transactions
for the involvement of the exchange of services and goods.
 Marketing is widely defined as the performance of the business activities that direct the flow of
services and goods from producers and consumers.
 It is a process whereby people exchange goods and services for money or for something of
value to them.
 Marketing is a social process where in people interact with others , in order to persuade them to
act in a particular way ,say to purchase a product or service , rather than forcing them to do so.
 A BRIEF HISTORY OF MARKETING
 The concept of marketing that we now see has more to do with developments during the
industrial revolution of the 18th and 19th centuries. This was a period of rapid social change
driven by technological and scientific innovation (see BBC history website). One result was that
for the first time the production of goods was separated from their consumption. Mass
production, developing transport infrastructure and growing mass media meant that producers
needed to, and could develop more sophisticated ways of managing the distribution of goods.
 FEATURES OF MARKETING
 Needs and Wants - Needs and wants is another vital process of marketing that helps groups or
individuals to obtain what they need and what they want. The focus of marketing process is on
satisfaction of the needs and wants of individuals and organizations .
 Creating a Market Offering - The creation of market offerings like taste, size, or quality that are
available at a given location or outlet. It is a complete offer for a product or service,
 Customer Value - Customer value is the process of marketing that facilitates the exchange of the
services and products between the buyers and sellers.
 Exchange Mechanism - The exchange mechanism is the process of marketing that involves the
exchange of services and products for money or some other products. Exchange refers to the
process through which two or more parties come together to obtain the desired product or
services from someone, offering the same by giving something in return .
MARKETING AND ITS IMPORTANCE TO BUSINESS
 Marketing Is Helpful In Raising And Maintaining The Standard Of Living Of The Community
 Marketing Helps in Transfer, Exchange and Movement of Goods
 Marketing Creates Employment
 Marketing as a Source of Income and Revenue
 Marketing Acts as a Basis for Making Decisions
 Marketing Is Helpful In Development Of An Economy
 Marketing Acts as a Source of New Ideas
 Marketing helps to boost the sales
 Marketing creates revenue options
 Set better goals for your business
 Build a Reputation for your Brand
 Improves Decision-Making
 COMPANY AND PRODUCT DETAILS
 COMPANY NAME :- WINNERS WATER STORAGES
 PRODUCT NAME:- WINNERS ISI CERTIFIED EXPORT QUALITY 10000L MULTI
LAYERED STORAGE TANKS
 PRICE :-