Business plan

SPAREN

Startup plan in Leipzig

Strengths Retention
New services that meet growing demand in Phone industry High as the service guarantee for one year

Acquisition Revenue
Online marketing Subscripters
Flyer
Ecommerce plateform

Strengths Referral
Marketing plans Referral to get freebie
Problem
. Too many screen protectors in the
market
. Stocking unnecessary screen
protectors
. Uncertainty of buying again the
screen protectors due to breaking
nor change phone
Solution
. All glass screen protectors are
tested the durability
. Get full years of replacement
or 4 times of replacement
. Once time replacement model
of the phone
. Get 50% off for the next
purchase when no change
within subscription year
Unique Value Unfair Advantage Customer Segments
Proposition . New service/ product that interrupt
how screen protectors are selling
Just 5€, we secure that you get full Iphone’ users
. Not just sell screen protector but
year of protecting your phone Samsung’ users
build own brand that could retain
screen from scratches and even Narrow to models that was two
customers buying in the future
breaking years old

Existing Alternatives High Level Concept Early Adopters

Key Metrics
. First 1000 subscription
Online selling, same price with
. 5 stars review
more than 2 screen protector the
. Customers referral
box
. Partnership with others company
. Extend product portfolio
. Save environment from stocking
Channels Buy new phone and need screen
unnecessaries screen protectors . Facebook/ IG protectors so would consider to buy
. Ebay & Amazon from us that only pay once and
. Website guarantee the whole year of screen
. Youtube Video protector or up to four times
. Email marketing changing

Existing Alternatives Revenue Streams

Online selling is the current solution. Store selling set price to high above 10€. Selling screen protectors
Selling complimentary products such as case, skin, cleaning kit etc.
Mission, Vision,
and Values
MISSION, VISION, AND VALUES

Mission Vision Values

Sparen wants to ease Interruptive the way Short-term: establish
consumers’ mind in how we use our all cities in Germany
screen protectors
protecting their Long-term: establish
screen. in all European
Strategy, Tactics, and
Execution
 STRATEGY, TACTICS, AND EXECUTION

Strategy Tactics Execution

Begin in Leipzig Narrow first clients Students in studentwoheim
Online Narrow by districts
Store
SWOT Analysis
Competitive Position
with a SWOT Analysis
Strengths Weaknesses
New service New
Tested screen protectors Price
Less brand loyalty in screen protector Language

Opportunities Threats
Trending in changing Easy to copy
Posi4Ps of Marketing
 . Product and service: screen protectors. . Price: 5€, the price of the
Product First either import from China suppliers nor
local suppliers. The screen will delivery to
Price screen protectors in the market
• Brand the customers door or come to the service • Price rang from 5 to 25€ for at least
• Features desk. • Discounts two screen protectors. We set
. Solve problems: Guarantee that the
• Packaging customers could use the protectors for the
• Bundling deals the price at the minimal to
whole year without worry about break, • Credit terms interrupt the old way of buying
scratch, and able to change model for one. screen protector. The profit
. Feature: Full coverage of protection for the
whole year. Get 50% off if there is no change margin at the first sell is around
for the whole year. Able to change the 75%.
model of the phone for one before ending
the contract.

First 100 customers free case Online

Promotion Place
• Ads • Stores
• PR • Website
• Social Media • Online
• Email • Marketplace
• Search Engine
• Video
 PRODUCT-MARKET

Establish Product's Appeal with a

Product-Market Fit Pyramid
 1. Identify your target customer.
Iphone and Samsung’ user

UX

2. Know “undeserved” needs.

Protect screen
Feature Set
3. Define your value proposition.
Provide one year free of ease with just 5€

Value Proposition
4. State your MVP feature set.
One year guarantee or upto 4 replacement

Product-Market Fit
5. Make your MVP prototype.
Test of products and plateform

Underserved Needs
6. Test it out to your customers.
Survey and feedback
Target Customer
 Customer Journey with
a Marketing Funnel

A Marketing Funnel maps your company’s marketing activities at each stage of the
customer journey. It starts with making your target audience aware of your solution, then guiding
them through an evaluation process and finally leading them to make a purchase. The goal is to create
a system, which is measurable at every level of the journey. Use the blank framework on the next page
to start filling out your own marketing funnel.
 . Start from flyer in student
TOFU (Top of the Funnel) accommodation
. Ebay kleinen
Activities that facilitate awareness. Make your target audience aware of
. Facebook page and Install gram
the problem you’re addressing and how you’re solving it . Website
. Email marketing

MOFU (Middle of the Funnel) . Free case for the first 100
customers
Activities that facilitate evaluation
Convert those who are aware into leads

. Feedback
BOFU (Bottom of the Funnel) . Success stories
Activities that facilitate conversion . Comparison sheets
Guide the leadsin making an informed purchase decision
BUYER PERSONAS

Develop Deep Insights

About Customers Using
Buyer Personas
Buyer personas are semi-fictional representations of your target customers.
These personas are based on market research and real data about the people
you are targeting. The more detailed the buyer persona, the better. Use the
blank framework on the next page to start filling out your buyer personas.
Demographics Needs Buyer's Journey
Iphone
Samsung (Awareness, consideration,
purchase, advocacy)

Buying Roles Objections Channels

(Decision makers, (Social media, other digital
influencers) activities,non-digital
activities)

Goals and Frustrations Sources of

Responsibilities information
(Content that influences
purchasedecisions)
Free
Resources
Use these free, recolourable
icons and illustrations in your
Canva design.