Data Mining

Lecture-4 Instructor Dr. Dhani Bux

In last lecture you have learned
• Predictive data mining task
Content
• Descriptive
• Association data mining
• Clustering
• Summarization
Descriptive data mining
• Descriptive data mining tasks usually finds data describing
patterns and comes up with new, significant information from
the available data set.
e.g. A retailer trying to identify products that are purchased
together can be considered as a descriptive data mining task
Association

• Association rule mining, at a basic level, involves the use of

machine learning models to analyze data for patterns, or co-
occurrences, in a database.
• Association rules are created by searching data for frequent if-
then patterns and using the criteria support and confidence to
identify the most important relationships.

• Eg, customer market analysis

Association Mining Example

• What do customer buy? Which Product bought together

• Aim: Find association between the different items that
customer place in one bucket
Clustering

• A group of different data objects is classified as similar objects.

• Data sets are divided into different groups in the cluster
analysis, which is based on the similarity of the data
Summarization

• Summarization is a key data mining concept which involves

techniques for finding a compact description of a dataset.
Clustering VS Classification
Reference