INTERNALIZATION PROCESS OF TITAN

COMPANY PROFILE

Titan Industries was established as a joint venture between the Tata Group & Tamil Nadu
Industrial Corporation in 1984.
Titan Company is the organization that brought about a paradigm shift in the Indian
watch market when it introduced its futuristic quartz technology, complemented by
international styling. With India's two most recognized and loved brands Titan and
Tanishq to its credit, Titan Company is the fifth largest integrated own brand watch
manufacturer in the world. The success story began in 1984 with a joint venture
between the Tata Group and the Tamil Nadu Industrial Development Corporation.
Presenting Titan quartz watches that sported an international look, Titan Company
transformed the Indian watch market. After Sonata, a value brand of functionally
styled watches at affordable prices, Titan Company reached out to the youth segment
with Fastrack, its third brand, trendy and chic. The company has sold 150 million
watches world over and manufactures over 15 million watches every year.
 COMPANY PROFILE
With a license for premium fashion watches of global brands, Titan Company repeated
its pioneering act and brought international brands into the Indian market. Tommy
Hilfiger, FCUK, Timberland & Police as well as the Swiss made watch – Xylys owe their
presence in the Indian market to Titan Company.

Entering the largely fragmented Indian jewellery market with no known brands in
1995, Titan Company launched Tanishq, India's most trusted and fastest growing
jewellery brand. Gold Plus, the later addition, focuses on the preferences of semi–
urban and rural India. Completing the jewellery portfolio is Zoya, the latest retail
chain in the luxury segment.
Company has also made its foray into eyewear, offering a variety of
differentiated products to the end consumer consisting of frames, lenses,
contact lenses and accessories. Frames are available in both international
brands (Levis, Esprit, Hugo Boss etc.) and in–house brands – Titan, Eye+
and Dash which is an offering for children. The company has leveraged its
manufacturing competencies and branched into precision engineering
components & subassemblies, machine building & automation solutions,
tooling solutions and electronic subassemblies. With over 1040 retail stores
across a carpet area of over 1.4 million sq. ft. Titan Company has India’s
largest retail network spanning over 220 towns. The company has over 370
exclusives ‘World of Titan' showrooms and over 150 Fastrack stores. It also
has a large network of over 740 after–sales–service centres
 ● Titan
● Fastrack
● Zoop
● Skinn
● Tanishq
PRODUCTS AND ● Sonata
BRANDS UNDER ● Xylys
● Titan Eyeplus
TITAN ● Helios
● Titan clock
● Mia
● Titan Raga
 ●
BRANDS AND ●
Carat Lane
Taneria

PRODUCTS ●
●
Octane
Favre-Leuba
UNDER TITAN ●
●
Zoya
SF
● Nebula
Growth of the company
1991 1992
A joint venture along with 150 new models were introduced
Economic Development Council of
Goa in the name of Titan Time
products Ltd

1994
The company introduced Tanishq
range of watches made of 18
carat gold studded with precious
stones
1995
The company proposed to start
up joint venture company with
Hour glass of Singapore
Growth of the company
1996
The company introduces new
economy range of watches called
“Sonata” and Tanishq’s 22 karat
ethnic jewelleries
2001
Titan indrustries has launched
three new collections of its
popoular dash brand of watches
– popeye , digital and lumibrite

2005 2010
Titan re introduces fastrack range Titan eye plus launches world
of watches class lenses manufacturing unit
COMPETITORS
OF TITANS
1. Cartier
2. Swatch group
3. Seiko
4. Folli – Follie
5. Citizen watch
 Titan is the fifth largest watch manufacturer
Indian company operating in the lifestyle
industry, headquartered in Chennai.
• Titan exports products to approximately 32
countries around the world
INTERNATIONLISATION • Titan’s internationalization journey has
PROCESS OF TITAN begun through joint ventures with
companies from Europe and Japan
• Titan’s outward internationalization has
begun by setting up its own subsidiaries first
in the United Arab Emirates
 ● Entered UAE through Greenfield
investment.
● • Titan’s connections with European
vendors started in 1994 by producing
INTERNATIONLISATION watches for several prestigious
PROCESS OF TITAN European brands.
● • Futher, in 2014 the company
initiated a joint venture with
Montblanc Services B.V. Netherlands
to establish in Indian retail trade.
Later, Titan established its own
subsidiary in the Netherlands
 TRADE ● Titan Commodity Trading Limited (TCTL) is a wholly
owned subsidiary of Titan Company Limited. TCTL shall

POLICIES OF
carry out the business of trading in all types of direct and
derived commodities, commodity futures, currencies, and
other securities on a regular basis.

TITAN ● Titan Commodity Trading Limited incorporated with MCA

on 10 August 2020. The Titan Commodity Trading Limited
is listed in the class of company and classified as Non Govt
Company. This company is registered at Registrar of
Companies (ROC), Karnataka with an Authorized Share
Capital of Rs. 2 CR and its paid-upcapital is 2 CR.

● Titan Commodity Trading Limited's last Annual General

Meeting (AGM) was held on NA, and date of latest balance
sheet available from Ministry of Corporate Affairs (MCA) is
NA.
 TRADE
POLICIES OF
● The company has 3 directors/key management personal
Ashok Kumar Sonthalia, Subramaniam Somasundaram,
and Ajoy Hiro Chawla Titan Commodity Trading

TITAN
Limited company registration number is 137042 and
its Corporate Identification Number (CIN) provided
from MCA is U67190KA2020PLC137042.

● Titan Commodity Trading Limited company's

registered office address is Integrity, #193,
VeerasandraElectronics City Po, Off Hosur Main Road
Bangalore Bangalore Ka 560100 In
DONE BY
AHANA BANERJEE
RV MAHALAXMI
AFIFA