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  • Consumer Decision Making

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    Prashant
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    The document outlines the 5 stages of the buyer decision making process: 1) need recognition, 2) information search, 3) evaluation of alternatives, 4) purchase decision, and 5) post-purchase behavior. It describes the typical steps a buyer goes through in each stage, including identifying needs, gathering information from various sources, comparing alternatives, making a purchase selection, and assessing satisfaction after the purchase. The process also involves different sets of options the buyer is aware of, considers, and ultimately makes a selection from.

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    consumer decision making

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    The document outlines the 5 stages of the buyer decision making process: 1) need recognition, 2) information search, 3) evaluation of alternatives, 4) purchase decision, and 5) post-purchase behavior. It describes the typical steps a buyer goes through in each stage, including identifying needs, gathering information from various sources, comparing alternatives, making a purchase selection, and assessing satisfaction after the purchase. The process also involves different sets of options the buyer is aware of, considers, and ultimately makes a selection from.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views9 pages

    Consumer Decision Making

    Uploaded by

    Prashant
    The document outlines the 5 stages of the buyer decision making process: 1) need recognition, 2) information search, 3) evaluation of alternatives, 4) purchase decision, and 5) post-purchase behavior. It describes the typical steps a buyer goes through in each stage, including identifying needs, gathering information from various sources, comparing alternatives, making a purchase selection, and assessing satisfaction after the purchase. The process also involves different sets of options the buyer is aware of, considers, and ultimately makes a selection from.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 9

    BUYER DECISION

    MAKING
    PROCESS

    PRESENTED BY : PRASHANT GOSWAMI


    The Buyer Decision Making Process
    The buyer typically passes through five stages :

    Evaluation
    Post
    Need Informatio of Purchase
    purchase
    recognition n search alternative Decision
    behavior
    s
    The Buyer Decision Making Process
    1. Need recognition

    The buyer recognize needs and


    requirement according to their external
    and internal factors.

    Identify the types of product


    The Buyer Decision Making Process
    2. Information search
     Identify all alternatives.
     Gather Information through various sources.

    Information
    sources

    Personal Commercia Public


    sources l sources sources
    The Buyer Decision Making Process
    3. Evaluation of alternatives

     Evaluate the searched alternatives.


     Doing comparison.
    The Buyer Decision Making Process
    4. Purchase decision

    Chosen Taking
    Best Action
    The Buyer Decision Making Process
    7. Post purchase behavior

    Post Post
    purchase purchase
    satisfaction. action. Product

    Get rid of it Get rid of it


    Keep it
    temporarily permanently
    The Buyer Decision Making Process
    Sets involved in decision making
    Awareness Consideration
    Total Set Choice Set Decision
    Set Set

     Samsung  Samsung  Samsung  Samsung ?


     Apple  Apple  Vivo  Techno
     Vivo  Vivo  Techno
     Techno  Techno
     panasonic
    Thank you …

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