Foritos (Multi Pot)

Business Plan

Osiya Gupta
Arush Chauhan
Aditya Kapse
Shantanu Bhatia
Sanika Chhabra
Dhanashree Bhale
Problem
 ● Time Saving

● Pre-set recipes

● Air fryer lid

Solution
● Space Saving

● Solar charging panel

● Mobile app
Design and Development
The Lid :
The inner pot :
●Float valve
●Steam release pipe
● Removable vessel for cooking
●Lid fins
● High quality food grade material
●Locking pin
● 3 ply base for even heat distribution
●Anti block shield
● Reversible rack ●Steam release handle
● Cook and crisp layered insert

Cooker base :
●Control panel
●Heating element
●Base power socket
●Condensation Rim
●Temperature sensor
●Pressure sensor
 Underlying Magic

Product: Foritos Expected Features Aspirational Features Augmented Features

Two Lids : Steam Capacity: Two Two Stage

Weight: Two kg
cooker + Air Fryer Litres removable rack

Control Panel: Integrated Chip:

Sensors: Pressure
Safety Valve Pre-programmed IoT application: All
& Temperature
recipes time control

Mobile Augmented
DC Battery: Access to Content:
Application: services: Calorie
Minimum 30 min Influencers,
FabKitchen IoT consumption
back-up Bloggers
support report

Solar Charger: 200

Fixtures to support
Social Community Rs. of reduction in Car Charger: Food
solar & Car
Platform electricity bill per on the go
charging
month

Folding solar panel

 Marketing Plan ATL Marketing Expense Comparison
Distribution Channels   YouTube Instagram Mass-Media
#YourFoitosYourStory, Increasing brand
*Particulars Retail  Institutional International E-commerce
Campaign to increase awareness and Creating a brand equity
Key Theme the visibility of the engaging audience by and recall
Fixed Margin 10% 10% 10% 15% product Instagram posts
Coupon to Students, Business
Schemes 20% 28% Bulk Purchase 20% Target Customer Working mothers SEC-B (Homemakers)
consumers 50 Rs. travellers

1500 Rs. per month Rs 2,16,000(three give

& Renting a premium Cost of L/C & Export Cost of Advert is
Shop Branding shelf @ 1.8 Lakh Rs. duties has been considered in ATL Cost away in a month)+ Rs Rs 8,000,000 Rs 20,000,000
500 Rs. per month 12,000,000 (1MM views)
contract a year considered Calculations
premium shelf

Annual Potential Market Rs 60,000,000 1,20,000,000 7,98,000,000

Cash Discount 2% 2% 2% NA

GTM Design
Parameters
BTL Marketing: Pilot Market - Tier-1 City - Four Divisions (N,S,E,W)
Coverage  People Finance
BTL Marketing
Distribution
ATL Marketing 5 Sub Division 10 Sales Reps Conversion 30%
Channel

Minimum units 2 from

20 Bits Per City converts
Motivation Influencers/
Selling Pitch Channel Selected
(Margin Structure) Bloggers
Total Expenses on the BTL
Potential Sales Estimate Marketing = Cost on Sales
2 Bits per Sales Rep Rep + Cost on Shop
Motivation Culinary 2880 units per month
(Incentives)
Retail Stores
Shows
Branding which consist-
12 Retailers per Sales Primary Target 14 Lakh POS, Demonstrations,
Institutional Rep Per Day per month per Rep Hoardings = 30 Lakh per
(Croma,
Reliance etc.)
Demos at
Cafeterias' of 240 Retailers per month Basic Pay: 17,000 Rs. month
corporate offices per month
International
Social Media
Bit frequency: 15 days Incentive: 3%
Campaign "My
Fitness Spark!" Allowance: Food &
Demonstrations on Travel: 5000 Rs.
e-commerce
Mobile Adverts demand Secondary Target: 30%
(HealthifyMe)
of Primary Target
Customers
Competitors
PARAMETERS V-GUARD PRESTIGE HAVELLS PHILIPS

Product Portfolio Mixer, Grinder, Induction Gas stoves, Cooktops, Air Fryer, Induction Air Fryer, Multi Cooker and rice
Cooktops, Gas stoves, Chimney, Cooking Pan, Cooker, Oven, Sandwich cooker, Oven, Toaster etc.
Rice Cooker Etc. Kettle, Air Fryer, Rice, Maker, Electric Cooker
Cooker, Rice Cooker, etc.
Mixer Grinder etc.

Air Fryer Not Available Available Available Available

Multi Cooker Available Available Available Available

Multi Pot Not Available Not Available Not Available Not Available

Air Fryer + Multi Pot Not Available Not Available Not Available Not Available

Consumer Durables Sales 575.00 1848.71 1871.74 9712.25

’17(CR)

Service Centers 230 271 60 200

Dealers 500 600 7575 ~8000

Retails Stores 30000 40000 >100000 >100000

Financials
 Critical risks

Product based Risks Market Risks Litigation Risks Financial Risks

● Fixed cost
● Awareness ● Explosions and
● Explosions ● Niche target safety ● Interests/loans
market
● Complexity ● Available
● Recalls
alternatives
● Fast Food
● Marketing
 Sustainability and Impact

● Power Saving ● Waste ● Lead Free ● Donation to Relief

Management Funds