Nedha Banu

MBA
Scheduled
service to 121
destinations
in the United
States and 10
additional
countries.
Culture
1. Employees treating each other with respect.
2. Southwest airlines puts the employee first.
3. There are three vital elements –
1. Appreciation
2. Recognition
3. Celebration
 Southwest Airlines’ Values
1. Warrior Spirit:
• Strive to be the best,
• display a sense of urgency, and
• never give up.

2. Servant’s Heart:
• Follow the Golden Rule,
• treat others with respect, and
• embrace our Southwest Family

3. Fun-Loving Attitude:
• Be a passionate Team Player
• don’t take it too seriously, and
• always celebrate successes
 
 Work the Southwest Way

1. Work Safely:
• Employees should always follow
standard operating procedures,
• identify and report hazards, and
• respect and comply with
regulations

2. Wow Our Customers:

• Deliver world-class hospitality,
• create memorable connections,
and
• be famous for friendly service

3. Keep Costs Low:

• Show up and work hard,
• protect our Profit-Sharing, and
• always find a better way
Southwest Airlines Co. PESTEL analysis is a strategic tool to
analyze the macro environment of the organization. PESTEL
stands for - Political, Economic, Social, Technological,
Environmental & Legal factors that impact the macro
environment of Southwest Airlines Co.