SOUTHWEST AIRLINES

Organisation behaviour
Presentation
Date:23/07/2015
Done by : Hijaz Ahamed
BM 16
History:
•Southwest Airline was founded in 18 June1971 – In Dallas Texas
by Herb Kelleher
•SWA present Chief executive officer is Gary kelley
•Southwest refers to it self as the “LOVE” (LUV) airline
•Southwest's is all about is low fares.
•Southwest management has created a culture where employees
are treated as the company's number one asset
 Mission
“Doing the Right Thing”

“Dedication to the highest quality of Customer Service

delivered with a sense of warmth, friendliness,
individual pride, and Company Spirit.”
 SOUTHWEST SPIRIT

Warrior Spirit
Work hard
Desire to be the best
Be courage
Innovate
Servant’s Heart
Follow the Golden Rule
Treat others with respect
Put others first
Embrace the SWA Family
 SOUTHWEST SPIRIT

Fun-Loving Attitude
Have FUN
Enjoy your work
Celebrate successes
Maintain perspective (balance)
Don’t take yourself too seriously
 Leadership and values
The Leader – Herb Kelleher
Characteristics;

• Friendly CEO
• He treats employees as internal customers
• He is part of the crew
• Constantly interaction with employees
• Use contingent rewards to motivate employees
• He puts himself on the same level of other employees
• He wants employees feel part of the SWA

«The difference between Southwest and other carriers is the effort Herbert gets out of the people who work for him
 SUCCESS STORIES

Fewest Customer Complaints

Ranked one in the airline industry

More passengers, fewest employees

Investment grade credit rating

Best cultural airline(Forbes,etc)

 RECOMMENDATIONS

• Continued Gradual Expansion

• Maintain their success story

• No Internationalization

• World best low cost airline

Any Question
“Work for that kind of people Because we are that kind of an airlin

Have a pleasent evening !