Negative impact of change Minimize the impact of

change

United state Japan previous Japan present

Skimming price strategy Japan use the same KFC change the market
price skimming method. penetration method in
japan.
Normal delivery Japan KFC also used It’s turned to
the same method of technological
normal delivery delivery method.
promotion Normal promotion KFC marketing
campaign
Crispy chicken Crispy chicken Dark meat chicken is
White meat chicken popular in japan. They
changed the trend to
dark meat.

buttery biscuits in the KFC Japan's biscuits are

U.S shaped like donuts, and
have a sweet flavor.

Milkshakes are one of the most popular items in japan.

KFC Japan has milkshakes on the menu called "Krushers" which the
company heavily promotes. Flavors include cookies-and-cream, berry, and
mango.