Childrenwise

Team OP
Ashutosh Trivedi
Aditya Chowdhury
Mohan Rongala

IIM Indore
Problem Statement
Suggesting an action plan on a department and introduce an additional department with their roles,
responsibilities, and achievement of the targets within a span of 4 months.

S.M.A.R.T Goals
Specific - Planting 10 lakh saplings, Measurable - The idea is for every person out of a million to plant one sapling,
Achievable - Assuming that network effects are in place, i.e. every person who is part of the Childrenwise community
brings in a few others who will bring in others, this goal is achievable, Relevant - In today's day and age where the focus
is on greening the planet to reverse the effects of Global Warming, this is a very relevant goal, Timeframe - 9th October
2022

Departments Chosen
Public Relations - This department is concerned with monitoring the attitude of the public in general in favor of the
company. As such it can be leveraged to the strategic plan we propose.

Human Resources- This department will look into planting trees as an event that can be incorporated in weddings
and other events as a gesture and a sign of good faith and goodwill

Our idea is to create a community where

you can own a plant like you would
own a pet
Project PetPlant - Revamping College Ambassadors
the PR department
This is the existing network for Childrenwise
PetPlant is an initiative to create a community where instead of issuing certificates based on
pictures shared and referring to 5 people, it can
based on users who own plants as pets. This will
do so by tracking the referral ID of the
entail the following steps:
ambassadors on the PetPlant app and issue
incentives based on that
a)Roping in interns as college ambassadors
from different colleges.
b)Getting them to sign-up on the PetPal app as
Creating a community
the first few users.
c)Getting them to use the app where they can The idea behind this is to create ownership for the
users of the plants as pets. The process will entail
assign a plant as their pet
them taking care of the plant as they would do for
d)Getting them to use the app and sign up
a pet, posting pictures as they would do for a pet,
others using referral codes
and letting the world know as they would do for a
e)Collaborating with media houses and online
pet. This will create a community of PetPlanters
channels to communicate about this unique
which will create PR for the company.
approach of plants as pets
 The idea in practice
Click a picture of the
plant your planted and
assign it as your pet
Head over to the app and
click a picture of the plant
you planted. The public
relations team can take care
of getting the ambassadors
to download the app, click
the picture and assign it as
it's pet. Users cab even
name the plant
Get promotion
Refer to friends from media houses
Enable Post pictures in the and add them to and digital media
notifications user feed your outlets
community
Users will get Post pictures of your Refer to friends in Next, the PR team
regular plant and how it's your network can reach out to
notifications on growing in aesthetic and add them to media houses and
their phone on setups as you would your other digital outlets
when to water the do for a pet. The app PetPlant who would be glad to
plant, what will give the option to community. cover this unique
nutrition to give, share across social That way the users initiative. We can
and so on media platforms can view, comment, leverage the college
like, and share on the ambassadors for
pictures they post as PR
Revamping the HR department
1. Make current student employees, campus ambassadors of
their respective college
2.Hire Interns from Internshala
Posting Internship Ad is free for recruiters on Internshala
50 interns should be hired to be campus ambassadors and tree plantation
event organizers (Anymore hiring can result in a decrease in perceived
value by good candidates)
The selection of 75 interns should be targeted, keeping in mind some will
drop out in the course of the internship.
Interviews should include brief structured questions to gauge reason for
participation and skills to achieve the target, followed by a show of interest
by sending a coordinate of tree plantation done and a selfie with the same.

Note: Perks for student employees, campus ambassadors, and event

organizers:
Certificate on completion should be given
Medals should be awarded for achieving the specific targets of plantations
(bronze for 200-500 saps, silver for 500-900, gold for 900+)
HR Department
3. Since max a student employee, Campus Ambassador and event organizer can
achieve 60 sapling plantation in 4 months along with managing other work for
bringing in more volunteers - We need 10000 volunteers to safely cross the target.
i.e. around 20 volunteers per campus ambassador

4. The most important thing is to make it a drive rather than an individual thing
i.e. to increase the incentive for participation
Chance to make friends
Meet new people of your age
An activity for enjoyment

5.Event Organisers should work to collaborate with trekking and camping

organizers and make it a part of outdoor activity and Weekend get together

6.Event Organisers should find people who are willing to do social service to
do the tree plantation activity as a part of their wedding ceremonies (owing to
the recent trend to stop wasteful spending in showoff and better use of money for
a good cause). This unique idea has a chance to become a trend and thus draw in
people exponentially.