Shree Chanakya Education Society’s

Indira Institute of Management, Pune

Summer Internship Project

MBA Semester III (Batch 2020-22)

Name of the Student : Hrushikesh Dahale

Division : B
Roll No. : 22
Specialization : Marketing

Title : Prospecting potential clients through LinkedIn marketing for cloud services to
Tescom Business Solutions.
Name of the Organization: TESCOM Business Solutions
Name of the Internal Guide : Dr. Girish Kulkarni, Dr.Dipanjay Bhalerao
Name of the External Guide : Mrs. Jayee Tikadar
 CHAPTER I: INTRODUCTION
AND RATIONALE OF THE STUDY
 
Introduction to the title : Propespecting potential clients who require
cloud services for their businesses using LinkedIn marketing.
Significance of the study:  LinkedIn marketing helps businesses learn
about their customers, including who they are and why they purchase
your Services, as well as trends in customers' purchasing histories
 CHAPTER II: INDUSTRY PROFILE

Overview of the industry:-

• Growing demand
• Global footprint
• Competitive advantage
• Policy support
 CHAPTER III: Company
Overview
• TESCOM Business Solutions is an early start up founded in 2018 by the ex-TATA employees with
the vision of providing complete IT and telecom solutions to its customers.
• It is the First Indian SI offering complete IT & TELECOM Solutions i.e. SDWAN, CLOUD, Network
Deployment Monitoring & Management.
• The company is now emerging as a major player in providing complete business solutions in
field of IT, Telecommunications, Recruitment, Digital Marketing & Financial services, to major
companies.
CHAPTER III: Company Overview
• Products :
Major customers
 CHAPTER IV: REVIEW OF
LITERATURE
Research Project – Literature review
1. Morpace Reports (2008) and Teller Vision (2009)
2. Dr. K. Ganesamurthy et al., 2011
3. Das Kallol et al., (2009)
CHAPTER V: AIDA

Leveraging the AIDA in E-mail marketing

CHAPTER VI: OBJECTIVES
OF PROJECT  
Objectives:
• To analyse the significance of using LinkedIn marketing technique in B2B
market.
• To determine the impact of LinkedIn marketing in lead generation.
• Converting people with queries to client and providing services to them.
• To study the use of LinkedIn marketing in B2B businesses.
• To study how to generate leads using LinkedIn marketing

Scope of Project:
 CHAPTER VII: RESEARCH METHODOLOGY

Statement of problem :
•In the banking field a unique ‘Relationship’ exists between the customers and the bank. But
because of various reasons and apprehensions like financial burdens, risk of failure,
marketing inertia etc., many banks are still following the traditional ways of marketing and
only few banks are making attempts to adapt CRM.

Significance of the Problem :

•There is a need to study the role of CRM in development and promotion of banking sector
through the side-lines of the practices, problems and impact of the CRM on banking sector all
the time. Four main factors regarding CRM in the banks can be identified as follow:
A. Customer Satisfaction
B. Customer Retention
C. Hardware and Software Implementation.
D. Transparency regarding procedures.
CHAPTER VII: RESEARCH METHODOLOGY

Research Objectives :
• To know the CRM in present banking sector.
• To study the consumer perceptions towards CRM practices in banking
sector.

Research hypothesis :
• Implementation
• Retention
• Effectiveness
• Privacy
• Experience
CHAPTER VII: RESEARCH METHODOLOGY

Research design :
• Exploratory design

Data sources :
• Primary data

Target population :
• People frequently visiting banks

Data Collection Instrument :

• A questionnaire was formed for the respondents to study the customer perception
and experience regarding Banks.
CHAPTER VII: RESEARCH METHODOLOGY

• Sampling Design :
• Sample Size - 100
• Sampling Method - Random

• Outline of analysis :
• Use of SPSS software for data analysis
• Pearson's correlation coefficient is the test statistics that measures the statistical relationship,
or association, between two continuous variables. It is known as the best method of
measuring the association between variables of interest because it is based on the method of
covariance.

• Limitations of the Project :

• Specific bank data
• No willingness to fill the form
 CHAPTER VIII: DATA
ANALYSIS
• (Whether to include the charts in the ppt or not) to be decided

• Data Analysis and Interpretation

• Tabular representation of data
• Charts
• Analysis and Interpretation
 CHAPTER IX: FINDINGS

• Looking at the responses most of the respondents had a positive

outlook towards the CRM services provided by banks.
• From the banks point of view their
1. Privacy policies
2. Customized services
3. Consistent customer experience
 CHAPTER X: CONCLUSIONS &
SUGGESTIONS

• Conclusions:
• New technology
• Big challenge
• Achieving own goal at low cost

• Suggestions:
• Keep posting on regular basis
• Subject of emails
• Focus on what’s trending
 Learning form SIP
• Work in corporate culture
• Time management
• Communication
• Practical use of theoretically learned terms