RETAIL MANAGEMENT

BIG BAZAAR
Group 5
 BIG BAZAAR

• Big Bazaar is an Indian retail chain of hypermarkets,

discount department stores, and grocery stores.
• Founded by Kishore Biyani under his parent
organization Future Group.
• One of the oldest and largest hypermarket chains of
India, housing about 300+ stores in over 120 cities and
towns across the country.
 RETAIL STORE OPERATIONS
The 5 S’s of retail:
• Stock: Cycle, seasonal and safety level of inventory are practiced.
• Staff: Well trained & dressed staff of 10,000 employees improves the retail
experience.
• Space: Hypermarkets (40-45k sq ft), Express format (15-20k sq ft), Super centers
(1 lakh sq ft).
• Systems: Well trained store mangers to manage store timings, complaints
handling, new inventory and security.
• Standards: Best products at the best price for people of all classes.
 STORE DESIGN AND LAYOUT
• Planogram design of display providing ample space
for motion.
• The interior of the store includes ceiling, walls,
flooring, displays of bold colors, shelving, lighting &
fixtures.
• The exterior includes wide store entrance with theft
protection and CCTV cameras alongside guards to
monitor parking areas.
• The atmosphere and ambience is maintained with
good lighting, pleasant scent, soft music and bold
displays.
STORE DESIGN AND LAYOUT
 VISUAL MERCHANDISING AND
DISPLAY
• Planogram for visual representations as they
provide ample space for motion.
• Mannequins, signs and banners with bold colors
for guiding shoppers.
• Assigned selling potential to every square foot of
space.
• Tighter inventory control and reduction of out-of-
stocks.
• Window display with clear price points on larger
signs which draws customer attention.
MALL MANAGEMENT
LEGAL AND ETHICAL ASPECT OF
RETAILING
 MERCHANDISE MANAGEMENT
• Big bazaar merchandise includes convenience and impulse goods along with
shopping products.
• Home decor, food bazaar, electronics, apparels, furniture, star sitara, toys, etc
are categories of merchandise available.
• Merchandise planning and sourcing with clusters of stores around distribution
centers to facilitate frequent replenishment at its stores in a cost effective
manner.
• Frequent replenishment allows stores to match supply and demand more
effectively than the competition
 HRM IN RETAIL STORE
Recruitment procedure:
• Consultancy services
• Walk inns
• Employee referrals
• Campus recruitment
Selection procedure:
• Interviews
• Group discussions
• Psychometric tests
Description of job profile:
• Store manager
• HR manager
• Marketing manager
• Team leader
• Departmental associates
• Housekeeping and maintenance
• Customer help desk
 STORE LOCATION SELECTION
• Big bazaar locates its outlet near the commercial area and residential
complex’s so that they can cover all their target customers
• Modern retail formats into top cities like Mumbai, Pune, Chennai, Delhi,
Bangalore, Nagpur, Kolkata, etc.
• Tremendous expansion potential into two tier cities in future.
• It refrains from high end locations for business which reduces rental
budget and provides competitive advantage over competitors.
 CRM IN RETAIL STORE
• Advantage to their customers by giving different and attractive schemes like
Wednesday bazaar, 26th Jan and 15th Aug, provide exchange offer for old
goods.
• They take good care of their customers and frequently offers different and
attractive schemes.
• Well trained employees at customer help desk to deal with the complaints and
queries.
• ERP is highly useful in Customer Relationship Management as it helps in
providing the best customer services by immediately attending the customer
queries and with timely delivery of products.
ROLE OF IT IN RETAILING
 MARKETING & PROMOTION TOOLS
& TECHNIQUES USED BY THE STORE
• Promotions on T.V., newspapers, Youtube ads, socia media ads, hashtags, google ads.
• Below the line promotions by exhibitions, sponsorship activities, public relations.
• Price promotion or discounting
• Coupons that can be redeemed
• Gift with purchase
• Money refunds
• Loyalty incentives
• Point of sales displays like low price Wednesday
• Promotional offers like “school jao Khushi Khushi” , “Khushi ki barsaat” , etc.
COMPETITIORS