NAME – KAPIL KUMAR

COURSE- MBA (PM)

SUBJECT- MARKETING MANAGEMENT
COLLEGE- SCHOOL OF ALLIED HEALTH SCIENCE,
DPSRU
 Table of Content
Name of Companies
National Companies
1. Sun Pharmaceutical
2. Dr. Reddy’s Laboratories
3. Lupin Pharmaceuticals
4. Zydus Cadila Pharmaceuticals

 International Companies
1. Novartis
2. Novo Nordisk
3. GlaxoSmithKline
4. Pfizer
 Values and objectives of
pharmaceutical companies
 Name of companies
National companies :- International companies
1. Sun Pharmaceuticals 1. Novartis
2. Dr. Reddy’s 2. Novo Nordisk
Laboratories
3. GlaxoSmithKline
3. Lupin pharmaceuticals
4. Zydus Cadila 4. Pfizer
Healthcare
National Pharmaceutical industries
1. Sun Pharmaceutical
Founded by Mr. Dilip Sanghvi in 1983. Location :- Mumbai, Maharashtra
Sun Pharma is the fifth largest specialty generic pharmaceutical company in the world. It
is the largest chronic prescription company in India and a market leader in psychiatry,
neurology, cardiology, orthopedics, ophthalmology, gastroenterology and nephrology.
Vision :-
 Reaching People and Touching Lives Globally as a Leading Provider of Valued
Medicines.
 They aim to be amongst the top ten Generic Pharma and OTC players in India in the
span of next ten years.
Values :-
 Quality :- Get it right the first time
 Reliability :- Maintain efficiency & discipline in all processes & systems and fulfil
the promises made to stakeholders
 Consistency :- Endeavour to bring new products to the market & consistently deliver
value to stakeholders
 Trust :- Be transparent in dealings
 Innovation :- Implement new ideas & technologies to meet unmet needs and think
ahead of times
2. Dr. Reddy’s Laboratories
Founded by Mr. Anji Reddy in 1984. Location :- Hyderabad, Telangana.
Dr. Reddy's manufactures and markets a wide range of pharmaceuticals in India and overseas. The company has
over 190 medications, 60 active pharmaceutical ingredients (APIs) for drug manufacture, diagnostic kits, critical
care, and biotechnology products.
Objectives :-
To become a discovery rules global pharmaceutical company with a core purpose of helping people lead
healthier lives

Values ;-
 Integrity and Transparency :- We will uphold the highest standards of integrity and transparency in all our
interactions.
 Safety :- We are committed to providing safe working environments through continuous improvement of our
infrastructure, work practices and behavior.
 Quality :- We are dedicated to designing quality into our products and processes to delight our stakeholders.
 Productivity :- We strive to achieve more with less through a culture of innovation, continuous improvement
and a sustained focus on elimination of waste.
 Respect for the Individual :- We are committed to creating a work environment that encourages diverse
perspectives and upholds the dignity of work and of individuals.
 Collaboration and Teamwork :- We will leverage expertise and resources from across our global network to
create greater value for our stakeholders.
 Sustainability :- We will create value for all our stakeholders in a manner that respects our natural
environment and serves the best interests of the communities in which we live and work.
3. Lupin Pharmaceuticals
founded by Mr. Desh bandhu Gupta in 1968. Location :- Mumbai, Maharashtra
Lupin Limited is an Indian multinational pharmaceutical company based in Mumbai, Maharashtra, India. It is one of the
largest generic pharmaceutical companies by revenue globally.[8] The company's key focus areas include paediatrics,
cardiovascular, anti-infectives, diabetology, asthma and anti-tuberculosis.
Mission :-
 To be An Innovation Led, Transnational Pharmaceutical Company.

Values :-
 INTEGRITY :- We conduct ourselves with uncompromising integrity and honesty and insist on the highest ethical
standards and transparency from our employees in all interactions. Everything we do must stand public scrutiny.
 PASSION FOR EXCELLENCE :- We relentlessly pursue excellence through innovation and continuous
improvement in all our projects, processes and products. To set our standards, we benchmark with the best in the
World.
 TEAMWORK :- We align efforts and energies of our people across all levels and geographies to deliver outstanding
results to our stakeholders. We encourage diverse opinions and yet work together in a coordinated and mutually
supportive way.
 ENTREPRENEURIAL SPIRIT :- We empower our employees to generate new ideas, explore avenues and offer
solutions that add exceptional value. We encourage them to build ownership in all endeavors by assuming
responsibility with passion and conviction.
 RESPECT AND CARE :- We are compassionate and sensitive towards all our stakeholders and treat them the way
we would expect to be treated. We provide equal and fair opportunity for employment, learning and career
development.
 CUSTOMER FOCUS :- We strive to understand and meet customer needs in a professional and responsive manner.
We focus on building long term partnerships for mutual benefit and take responsibility for delivering on our
commitment.
4. Zydus Cadila Pharmaceuticals
Founded by Ramanbhai Patel in 1952. Location :- Ahmedabad, Gujarat
Cadila Healthcare Limited (also known as Zydus Cadila) is an Indian multinational
pharmaceutical company primarily engaged in the manufacture of generic drugs.

Vision :-
Their vision is to be a leading pharmaceutical company in India and to become a
significant global player by providing high quality, affordable and innovative solutions
in medicine and treatment.

Values :-
 Authenticity :- Being Trustworthy & Genuine
 Responsibility :- Being Accountable & Taking Charge
 Integrity :- Being Reliable & Adhering to Principles
International pharma Industries
1. Novartis
Founded by Johann Rudolf and Alexander Clavel in 1996. Location :- Basel, Switzerland
Novartis International AG is a Swiss multinational pharmaceutical company based in Basel,
Switzerland. It is one of the largest pharmaceutical companies in the world. It is formed ny
the merger of two companies, that is, Ciba-Gieze and Sandoz.

Objective :-
 To discover new ways to improve and extend people's lives.
 To be a trusted leader in changing the practice of medicine.

Values :-
 Innovation :- by experimenting and delivering solutions
 Quality :- by taking pride in doing ordinary things extraordinarily well
 Collaboration :- by championing high performing teams with diversity and inclusion
 Performance :- by prioritizing and making things happen with urgency
 Courage :- by speaking up, giving and receiving feedback
 Integrity :- by advocating and applying high ethical standards every day
2. Novo Nordisk
Founded by the merger of Novo Industri A/S (Novo Terapeutisk Laboratorium) and Nordisk Gentofte
A/S (Nordisk Insulinlaboratorium) in 1923. Location :- Bagsværd, Denmark
Novo Nordisk A/S is a Danish multinational pharmaceutical company.
Novo Nordisk manufactures and markets pharmaceutical products and services specifically diabetes
care medications and devices.
Mission :-
To creating value for patients by changing diabetes – changing how it is treated, how it is viewed
around the world, and how the future of the disease evolves.
Values :-
 To create value by having a patient centred business approach.
 To set ambitious goals and strive for excellence.
 To accountable for their financial, environmental and social performance.
 To provide innovation to the benefit of our stakeholders.
 To build and maintain good relations with our key stakeholders.
 To treat everyone with respect.
 To focus on personal performance and development.
 To have a healthy and engaging working environment.
 To optimise the way they work and strive for simplicity.
 To never compromise on quality and business ethics.
3. GlaxoSmithKline
Established in 2000 by the merger of Glaxo Wellcome and SmithKline Beecham. Location
:- London, England
GlaxoSmithKline(GSK) is a British multinational pharmaceutical company.
Objectives :-
to improve the quality of human life by enabling people to do more, feel better, live longer.
Values :-
 Patient focus :- To focus on the individual, doing what is right for patients and
customers. To be committed to the highest standard of ethical medical practice and
governance in our work. In addition, comitted to an effective and responsibly managed
supply chain, which is essential for our manufacturing teams to deliver high quality
medicines and products to patients and consumers.
 Integrity :- Doing what is right for our patients and consumers must be at the heart of
every decision we make. In doing so, they demonstrate integrity in action, at every
level, every day.
 Respect for people :- Support and inspire our colleagues to help them be the best they
can be and to achieve great things.
 Transparency :- transparency means being honest about what we do, how we do it and
the challenges we face. Open to challenge, to discussion and to improving how we
work to reflect our values.
4. Pfizer
Founded by Charles Pfizer and Charles H. Erhart in 1849. Location :- NewYork, US
Pfizer Inc. is an American multinational pharmaceutical corporation.
Mission :-
Innovate everyday to make world a healthier place.
Values :-
 Courage :- Breakthroughs start by challenging convention, especially in the face of
uncertainty or adversity. This happens when we think big, speak up and are decisive.
 Excellence :- We can only change patients’ lives when we perform at our best
together. This happens when we focus on what matters, agree who does what and
measure our outcomes.
 Equity :- We believe that every person deserves to be seen, heard and cared for. This
happens when we are inclusive, act with integrity and reduce health care disparities.
 Joy :- We give ourselves to our work, but it also gives to us. We find joy when we
take pride, recognize one another and have fun.