Professional Documents
Culture Documents
07/MBA/SAHS/2020
Marketing Management
School of Allied Health Sciences
DPSRU
Content
1. International Pharmaceutical Companies
1.1 Johnson & Johnson
1.2 AbbVie
1.3 Novartis International AG
1.4 Pfizer Inc.
2. Indian Pharmaceutical Companies
2.1 Dr. Reddy's Laboratories
2.2 Sun Pharma
2.3 Lupin Pharmaceuticals
2.4 Jubilant Pharmova
1. International Pharmaceutical Companies
1.1 Johnson & Johnson
It is an American multinational corporation founded in1886 that
develops medical devices, pharmaceutical, & consumer packaged
goods.
Credo of company :
Towards the patients, doctors & nurses
• Everything to be done must be of high quality
• Provide value, reduce the costs & maintain reasonable prices.
• Customers' orders must be serviced promptly and accurately.
• Business partners must have an opportunity to make a fair
profit.
Values of company :
• Innovation
• Quality
• Collaboration
• Performance
• Courage
• Integrity
Objectives of company :
• Unleash the power of their people
• Deliver transformative innovation
• Embrace operational excellence
• Go big on data and digital
• Build trust with society
1.4 Pfizer
Values of company :
• Courage
• Excellence
• Equity
• Joy
• Integrity
• Respect for People
• Customer Focus
• Innovation
• Teamwork, & Performance
• Leadership and Community
Objectives of company :
• Breakthroughs that change patients’ lives
• To set the best environment, health & safety records in the Industry.
2. Indian Pharmaceutical Companies
Values of Company :
• ‘Good Health Can’t Wait’
• Empathy and Dynamism
Objectives of Company :
Values of company :
• Quality
• Reliability
• Consistency
• Trust
• Innovation
Vision :
• Reaching People and Touching Lives Globally as a Leading Provider of
Valued Medicines
Values of Company :
• Inspire confidence
• Always Stretch
• Nurture Innovation
• Excellent Quality
Vision of Company :
• To acquire & maintain global leadership position in chosen areas of
businesses.