Scribd Logo
Upload

Welcome to Scribd!

  • Unit 3 (A) Innovation Management Sub - Ent. Dev.n Inno. MGT.-DR S.a.memon

    Uploaded by

    Akshit Bhardwaj
    10 views8 pages
    The document discusses innovation management strategies and processes. It outlines that a company's innovation goals and business objectives should have a unified vision. It then describes the five steps of the innovation process as idea generation, advocacy and screening, experimentation, commercialization, and diffusion and implementation. The document also lists some of the risks of the innovation process, such as technological failure, financial strain, market failure, and organizational risks. Finally, it provides examples of companies that practice intrapreneurship, including Infosys Technologies, ITC India, Google, and Hindustan Unilever.

    Original Description:

    Original Title

    Unit 3(a) Innovation Management Sub- Ent. Dev.n Inno. Mgt.-dr S.a.memon

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses innovation management strategies and processes. It outlines that a company's innovation goals and business objectives should have a unified vision. It then describes the five steps of the innovation process as idea generation, advocacy and screening, experimentation, commercialization, and diffusion and implementation. The document also lists some of the risks of the innovation process, such as technological failure, financial strain, market failure, and organizational risks. Finally, it provides examples of companies that practice intrapreneurship, including Infosys Technologies, ITC India, Google, and Hindustan Unilever.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views8 pages

    Unit 3 (A) Innovation Management Sub - Ent. Dev.n Inno. MGT.-DR S.a.memon

    Uploaded by

    Akshit Bhardwaj
    The document discusses innovation management strategies and processes. It outlines that a company's innovation goals and business objectives should have a unified vision. It then describes the five steps of the innovation process as idea generation, advocacy and screening, experimentation, commercialization, and diffusion and implementation. The document also lists some of the risks of the innovation process, such as technological failure, financial strain, market failure, and organizational risks. Finally, it provides examples of companies that practice intrapreneurship, including Infosys Technologies, ITC India, Google, and Hindustan Unilever.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Entrepreneurship Development and Innovation Management

    Unit -3 INNOVATION
    MANAGEMENT
    Introduction & Meaning
    .

    By: Dr Shabana Memon

    Unit 3 Innovation Management Centre for Distance and Online


    Entrepreneurship Development and Innovation Management

    Innovation Management Strategies:

    According to Julia Kylliäinen, “Strategy is about making choices


    between a number of feasible options to have the best chance at
    “winning”, and innovation is just one of the means to achieve your
    strategic goals.”

    Company must see to it that their innovation goals and overall


    business objectives create a unified vision.

    Unit 3 Innovation Management Centre for Distance and Online


    Entrepreneurship Development and Innovation Management

    Unit 3 Innovation Management Centre for Distance and Online


    Entrepreneurship Development and Innovation Management

    Steps of Innovation Process –

    Step 1: Idea Generation And Mobilization


    Step 2: Advocacy And Screening
    Step 3: Experimentation
    Step 4: Commercialization
    Step 5: Diffusion And Implementation

    Unit 3 Innovation Management Centre for Distance and Online


    Entrepreneurship Development and Innovation Management

    Risks of the Innovation Process

    •Technological Failure Of The Innovation


    •Financial Strain
    .
    •Create Financial Models With Ease, Make An Accurate Financial Report Today
    •Market Failure
    •Redundancy
    •Lack Of Capacity For Implementation
    •Organizational Risks
    •Unprecedented Risks

    Unit 3 Innovation Management Centre for Distance and Online


    Entrepreneurship Development and Innovation Management

    INTRAPRENEURSHIP AND INNOVATION ..

    Unit 3 Innovation Management Centre for Distance and Online


    Entrepreneurship Development and Innovation Management

    Intrapreneurship examples from International and Indian


    companies-

    •Infosys Technologies.
    •ITC India.
    •Google (Alphabet)
    •SAP Labs India.
    •Bosch IERO.
    •SONY Computer Entertainment.
    •Ford Motor Company.
    •Hindustan Unilever.

    Unit 3 Innovation Management Centre for Distance and Online


    Entrepreneurship Development and Innovation Management

    THANK YOU

    Unit 3 Innovation Management Centre for Distance and Online

    You might also like