Future Job:

Commercial Acting!
A Research
 TABLE OF CONTENTS

Chapter One: Chapter Two: Chapter Three:

REVIEW of RELATED METHODS &
ABSTRACT
LITERATURE PROCEDURES

Chapter Four: Chapter Five: Chapter Six:

ANALYSIS of DATA &
LIMITATIONS REFERENCES
IMPLICATIONS
 CHAPTER 1: ABSTRACT
Research objective: To introduce interesting aspects of an often-overlooked
field and determine whether it is a viable option
Method: Data collection through online survey and insiders’ interview
Result: There is overwhelming interest but perks and drawbacks need to be
discussed more thoroughly
Conclusion: It is definitely worth it if you are passionate!
CHAPTER 2:
REVIEW OF
RELATED
LITERATURE
An evaluation of selected articles in order
to look for patterns and develop
subtopics.
1, What is a
commercial actor?
A commercial actor is a type of actor
who performs in advertising
commercials that are shown on
television or online.

Sometimes actors are hired to be in a

commercial because they're already
famous, but many times commercial
actors aren't as well known.
 2, What does a commercial
actor do?
• Say their lines
Featured actors • Understand the plot of the commercial
• Perform as requested
• Sell the product advertised

Extras • Have fewer responsibilities on a

commercial set than a featured
actor and are paid accordingly
• Rarely have lines and usually are
in the background of what the
commercial is actually showing
Commercials require unique acting skills
to ensure that the message of the
commercial is conveyed adequately and
appropriately to the audience.

A huge range of acting styles can be

required, from a girl next door marketing
soda to a competent, reassuring doctor
promoting medications.
 3, What is the work environment for
commercial actors?

● Commercial actors work on a set made for filming a

commercial. This might be an outdoor set, a scouted
location or inside a studio.
● Commercial acting requires people to show up early and
work long, hard hours with smiles on their faces, even in
inclement conditions like snowy weather, or while wearing
uncomfortable garments.
 4, What types of commercial actors
are there?

celebrity actors featured actors extras

actors who are already actors who may not have much
actors who may be trying to
famous through their other featured acting work but
earn enough experience to
other work, who earn a who are prominent in the
pursue higher-profile roles,
premium rate commercial and who earn
but who aren't paid as much
accordingly
on a commercial set
 5, Influencer Marketing
Marketing budget allotted
to Influencer Marketing
>40%
30- <10%
40%

20-
30%

10-
20%
 Fashion & Beauty Health & Fitness Travel & Lifestyle
Gaming Parenting Sports
H o w o fte n d o b ra n d s u s e in - Others
flu e n c e r m a rk e tin g ?
40%
34%

35%
29% 27%

27%
30%

23%
25%

17%
20%

15%
6%
13%
10%
7%
5%
9% 10%
0%
M o n t h ly Quarterly Ye a r ly Wh e n e ve r a
n e w p r o d u ct
is r e le a se d
 Influencer marketing platforms

Twitter 15%

LinkedIn 16%

YouTube 36%

Facebook 43%

TikTok 45%

Instagram 68%

0% 10% 20% 30% 40% 50% 60% 70% 80%

CHAPTER THREE:
Method&
Procedure
 1, SURVEY:
Is this job popular among kids?
1. Teacher 6. Scientist
2. Veterinarian 7. Artist
3. Doctor 8. Ballerina
4. Nurse 9. Singer/pop star/rock star
5. Actress 10. Author/writer
 Girls’ Dream Jobs

Teacher

Veterinarian

Doctor

Nurse

Actress

0% 5% 10% 15% 20% 25% 30% 35%

Subject: 100 girls under the age of 16

2, PUBLISHED RECORDS: Competitiveness &
Job Satisfaction
Total Yearly Auditions
80

70 3
1
11
60
Booking
50
Avail
40 2
1 Callback
7 Failed Audition
30 58
20
33
10

0 Leah Rose Edward Hong

Leah ... Edward ...
 Average Salary vs. Job Satisfaction
70 4.35
4.3
60
4.25
50 4.2
4.15
40
4.1
30
4.05

20 4
3.95
10
3.9
0 3.85
Singer Actor Performer ComedianChoreographer Dancer

Average Salary / Job Satisfaction

3, INTERVIEW
 ANALYSIS
of DATA
Chapter &
Four: IMPLICA-
TIONS
Do brands think Influencer Marketing is
scalable?
Very confident Semi-confident Nonbelievers

7%

38% 55%
 The Relationship between Brands &
Influencers:
Brands’ Caution
● Brands take great caution in choosing
their representatives, someone who
possesses both fame and a clean public
image.
● There have been numerous celebrities
who were at the top of their career, but
got into scandals which destroyed their
public image.
● The brands immediately turned their
backs on them. 
 How much do brands value
brand safety?
60%

50% 50%

43%
40%
35%
33%

Bad
30%

24%
20%
15%
publicity is
10%
still
0%
2020 2021 publicity.
Very important Semi-important Non-important
 High-end vs. Low-end Salary in Vietnam

200

200
180
160
140 70
120
100
80 50
High-end
60
40 10
20 Low-end
0
Facebook post Commercial
The Relationship between Brands &
Influencers:
Influencers’ Caution
On May 20th, 2021, Ho Chi Minh City authorities sent official
documents to the Federation of Television and Radio Artists to
condemn the practice of artists advertising unregulated
products, such as supplementals, drugs, cosmetics, bitcoins,... 

This is delivered nine days after artists such as Nam Thu, Kieu
Minh Tuan, Ngoc Trinh, Kha Nhu, etc. uploaded promotional
posts to their official Facebook page. The content of the post is an
ad campaign for a bitcoin investment scam based on an illegal
pyramid scheme.
=>> Influencer marketing has
become an essential strategy in every
marketing campaign. However, there
are still some kinks to be worked out,
and the marketers would be unwise to
dismiss wholly the traditional
marketing channels. It is crucial that
the marketers deliver an effective
multimedia message.

Both the influencers and the brands

should be more responsible with their
marketing.
CHAPTER
FIVE:
LIMITATIONS
 Limitations
Limited sample size and
VENUS
selection bias: there is a
need for a larger sample Lack of previous studies in
which can reflect the general the research area: there is
population. little prior research on the topic
because I have chosen a
contemporary and evolving
Scope of discussions: there is
research problem.
MARS
a lack of experience in
conducting researches of such
a large size individually
CHAPTER
SIX:
REFERENCES
 REFERENCES
https://www.wise-geek.com/what-is-commercial-acting.htm#:~:text=Commercial%20acting%20
is%20a%20discipline,and%20appropriately%20to%20the%20audience
.
https://www.backstage.com/magazine/article/get-cast-commercial-4171/
https://actingmagazine.com/2020/12/the-3-main-types-of-commercials/
https://eonmix.com/thue-dien-vien.html
https://www.indeed.com/career-advice/pay-salary/how-much-do-commercial-actors-make
https://kenh14.vn/doi-song/nghe-cac-hot-girl-ke-chuyen-hau-truong-dong-quang-cao-20130822
055857291.chn
https://vnexpress.net/nghe-si-quang-cao-online-that-gia-lan-lon-4281295.html
https://www.careeractivate.com/2020-audition-stats/
https://influencermarketinghub.com/
https://www.backstage.com/magazine/article/agent-actor-statistical-analysis-5783/
https://www.careerexplorer.com/careers/actor/satisfaction/#:~:text=Actors%20are%20one%20of
%20the,the%20top%203%25%20of%20careers
.
https://nypost.com/2019/12/19/the-most-popular-dream-jobs-kids-want-to-do-when-they-grow-u
p/
https://www.refinery29.com/en-us/dream-job-backlash