Republic of the Philippines

CENTRAL LUZON STATE UNIVERSITY

College of Home Science and Industry

Science City of Muñoz, Nueva Ecija

CBMEC 3100: STRATEGIC MANAGEMENT

Pearson PLC, 2013

MADRID, DONNA MAY B.

NATIVIDAD, JULIUS NICOLE C.

JAYSON LAURIO MARZAN

Professor

November 2020
 Introduction

www.pearson.com, pSorF or pSon (london exchange)

Pearson is a British-owned education publishing and assessment service to schools and

corporations. The company is a learning company with more than 22,500 employees operating in 70
countries. They’re committed to helping equip learners with the skills that they need to enhance their
employability prospects. Pearson company main branch is located at London, United Kingdom and was
founded on 29th of july 1998. The current CEO of the company is John Fallon since October 3 2012 up
until now.

Vision

Pearson wants to have direct relationship with millions of lifelong learners and to link the education
to the way people aspire to live and work every day. They want to shape the future of learning and to be
part of the great positive change that can happen in the future of learning.

Strategy

Pearson’s strategy, as stated on the company website, consists of four initiatives, paraphrased as follows
to focus on:

 Long-term organic investment in content,

 Digital products and services businesses—Add services to our content, usually enabled by

technology; Pearson’s digital revenues were £2bn or 33 percent of total sales.

 International expansion—Pearson sells in more than 70 countries, but desires new particular
emphasis on fast-growing markets in China, India, Africa and Latin America. In 2011,

Pearson generated $1bn of revenue in developing markets for the first time, accounting for 11 percent of
total sales and 22 percent of employees.

 Efficiency—Pearson profit margins have increased to 16.1 percent and the ratio of average
working capital to sales has improved from 20.1 percent to 16.9 percent.
Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix

Strengths Weaknesses Opportunities Threats

It gains the trust of It takes a lot of finance It can give a person It can be bash or
people who wants to to start studying on their valuable lessons and discriminate by other
strive more in their life company give them opportunity to company rivals, who
have a better life if they wants to pin your
hone their skills right company down
It can be the back-bone It’s hard to find pearson It can train and give the
of yourself if they specially if your country person the skill he wants
completely trained you don’t have their branch and the skills he’s good
well. yet at if he study hard
Pearson can be the one It can guarantee your
who helps you through success in life specially
hardships. It can make if you work hard and
promise you a better life study hard for them.
than what you have now
because they’ll give you
the opportunity to
become a better person
This is the (SWOT) Matrix of the Pearson. As you can see they have more strengths and
opportunities than their weaknesses and threats. It is because they analyze the outcome of their
company. they make sure to become the one who helps the learners to achieve what they want and be
who they want to be in the future.

Boston Consulting Group (BCG) Matrix

Conservative +5 Aggressive

+4

+3

+2

+1

-5 -4 -3 -2 -1 1 2 3 4 5

Defensive -2 Competitive

-3

-4

-5

The space matrix shows that Pearson is Competitive and aggressive because they are
willing to give the persons the chance to build up their own skills. They are confident about their support to
guide the person to hone their skills and make them learn how to become successful.
Internal Factor evaluation (iFe) Matrix

Internal Factor Weight Rating Weighted Score

evaluation (iFe) Matrix.
Strength
bargaining power of 0.50 2 1.0
buyers
Strong marketing 0.20 4 0.80
position
Attractiveness to the 0.40 3 1.20
learners
Weaknesses
Company branches 0.20 4 0.80
High Financial fee 0.10 2 0.20
threat of new 0.15 3 0.45
competitors
Legal Issues 0.10 2 0.20

RATING
4 =Most Acceptable
3 =Probably Acceptable
2 = Possibly Acceptable
1 = Not Acceptable
TOTAL 1.65 2.86 4.65

The Table represent the IFE Matrix and it indicates that the rating they inquire is 4.65 which is most
acceptable. This means that the company did their best all through out to have a 4.65 weighted score
because it is the score of those who takes the survey and list their honest answers. Now the last thing the
company needs to do is make sure that their weaknesses become their strength and after that they’ll
become more successful.

External Factor evaluation (eFe) Matrix

External Factor Weight Rating Weighted Score

evaluation (iFe) Matrix.
Opportunity
Success After Learning 0.20 4 0.80
Business Strategy 0.30 4 1.20
Innovation and Creativity 0.40 3 1.20
Threats
Safety Risk 0.20 2 0.40
Community Threat 0.30 3 0.90
Threat of substitute 0.20 3 0.60
products and services
RATING
4 =Superior response
3 =Above Average
2 = Average
1 = Poor Response
TOTAL 1.6 3.17 4.5
The Table Represent the EFE Matrix and it indicates that the rating they acquire is 3.17 which is above
average. They did their job to overcome their strength and weaknesses but still, they need to have more
respondents to highly represent the capability of their company

Conclusion

Pearson tends to hone skilled persons to have more valuable lessons and learn more about strategies to
do if they want to become successful in life. They love to help and give people chances to gain their
confidence to pursue studying. They have different ways to do that. The company delivers its content in
various forms and through various channels, including books, newspapers and online services. The
company offers services, as well as content, from test creation, administration, and processing to teacher
development and school software.

Pearson Education provides educational materials, technologies, assessments and related services to
teachers and students of all ages. It also provides electronic learning programs and of test development,
processing and scoring services to educational institutions, corporations and professional bodies around
the world. It serves the demands of teachers, students, parents and professionals throughout the world for
stimulating and education programs in print and online

Recommendation

Pearson gives the best solution for those who wants to learn. Learners can gain more and learn more if
they enroll in pearsons and let the company hone their skills as equip learners. Pearson gives the
learners the opportunity to have a better future. They give their informations and approaches you in
different way using different mediums such as newspapers, books etc. Pearson can help you out in their
own way, they can give you quality knowledge that you’ll surely use for your future.