 Mankind pharma started in 1986.

It was working as fully integrated pharmaceutical company by the contribution of R C JUNEJA

and RAJEEV JUNEJA.
 The capital for the establishment of company was 50 lakhs with 20 employees.

MISSION:
To be capable of offering cost-effective, innovation-based superior-quality pharmaceutical merchandise throughout the globe, to
enhance the lives of the patients.

VISION:
To be a global pharmaceutical company, most admired for its Affordability, Quality and Accessibility of products.

STRATEGIC BUSINESS UNIT:

 Mankind’s pharmaceutical company strategy is mainly on marketing sector.
 This company also follows the revenue strategy like which focuses on the advertising the product and licencing revenue also can
be generated.
 SWOT ANALYSIS
STRENGTH
High competition in the market but still it
outstands as one of the popular brands
Their ads are quite strong unlike other
contraceptive brands
WEAKNES
S
The profit margin is quite low because the
price of the resources is quite high.
There is a issues or complaints on low staff
due to low interest on this sector.

OPPORTUNIT
SWOT
With growing awareness and modernization, THREATS
the demand for
ES its products is bound to rise Intense and increasing competition amongst
other FMCG companies.
Related diversification into growing categories
Competition from unbranded and local products.
With growth in modern retail, it should look
into opportunities of how to cater to this
channel
 CONSUMER ANALYSIS- MARKET SEGMENTATION

SEGMENTATIO
DEMOGRAPHI TARGET
GEOGRAPHIC N BASED ON
C MARKET
NEED

The company focuses on

 INDIA  AGE women undergoing  LONG TERM
 LATIN  GENDER GYNAECOLOGICAL  SHORT TERM
 SOUTH EAST  INCOME treatments
and men experiencing
ASIA
ERATICLE DISFUNCTION
 ASIA
and POSTMENOPAUSAL
 AFRICA WOMEN WITH BREAST
 CIS CANCER and WOMEN
WITH SEVERE
OSTEOPOROSIS
 COMPETITIORS OF MANKIND PHARMA

Sun pharma Nuralz (naturally yours) Aurobindo Pharma.

TOP
DIRECT

INDIRECT
Abbott Dabur India DR. Reddy's
Cipla Patanjali Ayurveda Laboratories.
Mankind Baidyanath Fareva. 12,000.
Alkem Hamdard Laboratories Corden Pharma.
Zydus Cadila Zandu Ayurveda Adcock Ingram South
products Africa.
Himalaya wellness Siegfried AG.
Vicco laboratories Sun Pharma.
Charak pharma Laurus Labs
Sandu pharmaceuticals
 COMPETITIVE ADVANTAGE OF MARKETING SHARE
MANKIND
 Prices are particularly sensitive in the Indian Sales
pharmaceutical business, as they are in all other
product categories. Unless the medicine is life-saving,
purchasers almost always seek doctors and pharmacists 10th Qtr(Lupin) 1st Qtr(sun
for cheaper alternatives. 9th Qtr(Pfizer) pharma)

 Because of the fierce competition in the sector, prices 8th Qtr(Glaxo

smith kine)
are kept low.
 Though Mankind outsourced all production in the early 7th
years to keep prices down, it has already started Qtr(Macleods
producing its own pharmaceuticals pharma)
2nd
Qtr(Abott)
 The most lucrative area of the business, lifestyle
6th Qtr(Zydus
pharmaceuticals, necessitates having one's own pharma)
facilities.
5th 3rd Qtr(Cipla)
 In addition, Mankind has a manufacturing operation in Qtr(Alkem) 4th Qtr(Mankind)
Poanta Sahib that produces injectables in accordance
with the US Food and Drug Administration.
 MARKETING MIX
PRODUCT
 Product is amongst the vital components of the Mankind Pharma marketing mix.
 Mankind Pharma also guarantees that by using their products, they would be able to meet their psychological demands.
PRICE
 To obtain the most value out of its products, Mankind Pharma's marketing mix concentrates on a blended pricing approach.
PLACE
 Mankind Pharma places a high importance on the location of their products since it has a direct impact on consumer
accessibility.
 When Mankind Pharma operates its own stores, it has more control over operations, as well as the structure and style of the
business.
PROMOTION
 Mankind Pharma's marketing approach highlights the contribution of promotional tactics and approaches.
 Mankind Pharma is able to engage with and influence customers directly because to its advertising methods.
PEOPLE
 Mankind Pharma's marketing strategy includes a strong emphasis on people progress and building.
 Mankind Pharma recognises the importance of employees in building excellent client connections.