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Service Operations Management Chapter 1

• Learning Objectives
• Why study “Service Operations”
• Importance of service sector
• Importance of operations in service
• Opportunities in service operations
• Characteristics of services
Where Does the Customer Fit in a Service Operation?
by Richard B. Chase
• Extent of Contact
• Examples of high contact and low contact services
• Effect of High/ Low contact services on Operations
• Implications on Management

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