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Boston Consulting Group Matrix THE GROWTH SHARE MATRIX

Stars
Question
Marks
“ To be successful, a
company should have a

GROWTH
portfolio of products with
different growth rates and
Cash different market shares.
Dogs

”
Cows

SHARE -- Bruce Henderson, BCG’s founder

3
| SWOT Analysis Sample 4
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SWOT Analysis Infographics
Strengths
Mercury is the closest
planet to the Sun and the
smallest one
SWO
Opportunities T Threats
Venus has a beautiful
name and is the second
planet from the Sun
Weaknesses
Jupiter is a gas giant and
the biggest planet in the
Solar System
Despite being red, Mars
is actually a cold place
full of iron oxide dust
SWOT Analysis Infographics
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System

Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
 SWOT Analysis Infographics

Strengths Weaknesses
Jupiter is a gas giant and
Mercury is the closest
the biggest planet in the
planet to the Sun and the
Solar System
smallest one

Opportunities Threats
Despite being red, Mars
Venus has a beautiful
is actually a cold place
name and is the second
full of iron oxide dust
planet from the Sun
SWOT Analysis Infographics
S W
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System

SWOT
Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust

O T
SWOT Analysis Infographics
SWOT Analysis Infographics
Mars
S Despite being red, Mars is a cold place

Neptune
Neptune is the farthest planet from the Sun W
Jupiter
O Jupiter is a gas giant and the biggest planet

Saturn
Saturn is composed of hydrogen and helium T
 Boston Consulting Group Matrix
THE GROWTH SHARE MATRIX

Stars
Question
Marks
“
Many “businesses” require

GROWTH
CASH USE
far more cash input than
Cash
Dogs they can ever generate.

”
Cows

SHARE -- Bruce Henderson, BCG’s founder

11 CASH GENERATION
Source: The Boston Consulting Group, “The Experience Curve – Reviewed”, from www.bcg.com/
accessed at http://www.bcg.com/documents/file13904.pdf
 Boston Consulting Group Matrix
THE GROWTH SHARE MATRIX

Stars
Question
Marks
“A few businesses generate

GROWTH
CASH USE
far more cash than they
Cash
Dogs can profitably reinvest.

”
Cows

SHARE -- Bruce Henderson, BCG’s founder

12 CASH GENERATION
Source: The Boston Consulting Group, “The Experience Curve – Reviewed”, from www.bcg.com/
accessed at http://www.bcg.com/documents/file13904.pdf
 Boston Consulting Group Matrix
THE GROWTH SHARE MATRIX

Stars
Question
Marks
“A few businesses are self-

GROWTH
sufficient in cash flow. Over

CASH USE
time they will become
much larger and also large
Cash net generators of cash.
Dogs

”
Cows

SHARE -- Bruce Henderson, BCG’s founder

13 CASH GENERATION
Source: The Boston Consulting Group, “The Experience Curve – Reviewed”, from www.bcg.com/
accessed at http://www.bcg.com/documents/file13904.pdf
 Boston Consulting Group Matrix
THE GROWTH SHARE MATRIX

Stars
Question
Marks
“ Most businesses, however,
generate very little cash even

GROWTH
CASH USE
thought they use little. The
reported earnings must be
reinvested and probably
Cash always will. These businesses
Dogs

”
Cows are “cash traps”.

SHARE -- Bruce Henderson, BCG’s founder

14 CASH GENERATION
Source: The Boston Consulting Group, “The Experience Curve – Reviewed”, from www.bcg.com/
accessed at http://www.bcg.com/documents/file13904.pdf
SWOT Analysis Infographics
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System

Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
SWOT Analysis Infographics
Jupiter

Jupiter is a gas
W Neptune

Neptune is the
T
giant and the farthest planet
biggest planet from the Sun

Saturn is a gas Despite being

giant and has red, Mars is a
several rings cold place

S Saturn O Mars
SWOT Analysis Infographics

Jupiter is a gas
Jupiter is a gas Jupiter is a gas Jupiter is a gas
giant and the
giant and the giant and the giant and the
biggest planet
biggest planet biggest planet biggest planet
SWOT Analysis Infographics
Mercury Saturn

Mercury is the smallest

planet in the Solar System
S Saturn is composed of
hydrogen and helium
O
Jupiter Mars

Jupiter is a gas giant and the

biggest planet of them all
W Despite being red, Mars is
actually a cold place
T
SWOT Analysis Infographics

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SWOT Analysis Infographics
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System

Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
SWOT Analysis Infographics
Strengths Weaknesses
Mercury is the closest Mercury Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System

Mars Moon

Opportunities Threats
Venus has a beautiful
Jupiter Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
SWOT Analysis Infographics
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System

Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
SWOT Analysis Infographics
Strengths
Mercury is the closest
planet to the Sun and the
smallest one S W
Opportunities
Venus has a beautiful
O T
name and is the second
planet from the Sun
Weaknesses
Jupiter is a gas giant and
the biggest planet in the
Solar System
Threats
Despite being red, Mars
is actually a cold place
full of iron oxide dust
 SWOT Analysis Infographics
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System

Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
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SWOT Analysis With
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S
STRENGTHS
W
WEAKNESSES
O
OPPORTUNITIES
T
THREATS
 THE COMPETITIVE ANALYSIS MATRIX

SWOT / TOWS Analysis Matrix

Internal
External
Positive Negative
27
 SWOT Analysis With Silhouettes
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 SWOT Analisys

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SWOT Analysis Infographics
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Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
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SWOT
Opportunities Threats
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Strengths
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SWOT Analysis With
Silhouettes
Weaknesses
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 THE COMPETITIVE ADVANTAGE MATRIX
Porter’s Generic Competitive Strategies
Source of Competitive Advantage

Mercury is the closest planet to the Sun and the

Broad
smallest is the closest planet to the Sun and Cost Leadership Differentiation
the smallest is the closest planet to the Sun and

Competitive Scope
the smallest is the closest planet to the Sun and
the smallest is the closest planet to the Sun and
the smallest is the closest planet to the Sun and
the smallest is the closest planet to the Sun and
the smallest is the closest planet to the Sun and
the smallest is the closest planet to the Sun and
the smallest is the closest planet to the Sun and

Narrow
Differentiation
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Focus

33 Low Cost Differentiation

SWOT Analysis Infographics
Venus Mars Jupiter Saturn

Venus has a beautiful Despite being red, Mars Jupiter is a gas giant and Saturn is composed
name and is the second is a cold place full of iron the biggest planet in the mostly of hydrogen and
planet from the Sun oxide dust Solar System also helium
SWOT Analysis Infographics
Threats Strengths
Mercury is the closest S Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System

T W
Opportunities Weaknesses
Venus has a beautiful Despite being red, Mars
name and is the second O is actually a cold place
planet from the Sun full of iron oxide dust
SWOT Analysis Infographics
Strengths S W
Mercury is the closest
planet to the Sun and the
smallest one
Opportunities
Venus has a beautiful
name and is the second
planet from the Sun
O T
Weaknesses
Jupiter is a gas giant and
the biggest planet in the
Solar System
Threats
Despite being red, Mars
is actually a cold place
full of iron oxide dust
SWOT Analysis Infographics

S W O T
Mercury Neptune Mars Jupiter
Mercury is the Neptune is the Despite being red, Jupiter is a gas giant
closest planet to the farthest planet from Mars is actually a and also the biggest
Sun and the smallest the Sun and the cold place full of iron planet in the Solar
in the Solar System fourth-largest oxide dust System
Porter’s Five Forces Model FORCES DRIVING INDUSTRY COMPETITION

Mercury is the closest

planet to the Sun and the
smallest one Potential
Entrants

Industry
Competitors
Mercury is the closest Suppliers Buyers
planet to the Sun and the Mercury is the closest
smallest one Rivalry Among planet to the Sun and the
Existing Firms smallest one

Substitutes
Mercury is the closest
planet to the Sun and the
smallest one
38
Source: Porter, M.E., "Competitive Strategy" (1980)
SWOT Analysis Infographics
S
STRENGTHS
Despite being red, Mars is a cold place

W
WEAKNESSES
Jupiter is a gas giant and the biggest planet

O
OPPORTUNITIES
Neptune is the farthest planet from the Sun

T
THREATS
Saturn is composed of hydrogen and helium
 Porter’s Five Forces Model
FORCES DRIVING INDUSTRY COMPETITION

“
Potential
Entrants

New entrants to an
Industry
Competitors industry bring new
Suppliers Buyers capacity, the desire to gain
Rivalry Among
Existing Firms
market share, and often
substantial resources.

40
Substitutes

-- Michael E. Porter, 1980 ”

 Porter’s Five Forces Model
FORCES DRIVING INDUSTRY COMPETITION

“
Potential
Entrants
Buyers compete with the
Industry
industry by forcing down
Competitors prices, bargaining for higher
Suppliers Buyers quality or more services, and
Rivalry Among playing competitors against
Existing Firms
each other -all at the expense

”
of industry profitability.
Substitutes

-- Michael E. Porter, 1980

41
 Porter’s Five Forces Model
FORCES DRIVING INDUSTRY COMPETITION

“
Potential
Entrants
Substitutes limit the
Industry potential returns of an
Competitors
industry by placing a ceiling
Suppliers Buyers
Rivalry Among
on the prices firms in the
Existing Firms
industry can profitably
charge.

42
Substitutes

-- Michael E. Porter, 1980 ”

 Porter’s Five Forces Model
FORCES DRIVING INDUSTRY COMPETITION

“
Potential
Entrants Suppliers can exert
bargaining power over
Industry
Competitors participants in an industry
Suppliers Buyers by threatening to raise
Rivalry Among
Existing Firms
prices or reduce the quality
of purchased goods and

”
services.
Substitutes

-- Michael E. Porter, 1980

43
 Porter’s Five Forces Model
FORCES DRIVING INDUSTRY COMPETITION

“
Potential
Entrants
Rivalry among existing
competitors takes the familiar
Industry
Competitors
form of jockeying for position -
Suppliers Buyers using tactics like price
Rivalry Among competition, advertising
Existing Firms
battles, product introductions,
and increased customer

”
Substitutes service or warranties.

-- Michael E. Porter, 1980

44
Thanks
Jupiter is the biggest planet
in the entire Solar System
www.plantillaspower-point.com
Resources
 JANUARY FEBRUARY MARCH APRIL MAY JUNE

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