Develop a Brand Name

Elizabeth C. Adeva
Brand Name

Brand Name is a name, symbol,

or other feature that
distinguishes a seller's goods or
services in the marketplace.
  
Commonly Used Branding Strategy
Purpose
01 "Every brand makes a promise. But in a
market in which customer confidence is
little and budgetary observance is great,
it’s not just making a promise that
separates one brand from another, but
having a significant purpose," (Allen
Adamson).
  
Commonly Used Branding Strategy
Purpose
"Every brand makes a promise. But in a
market in which customer confidence is
little and budgetary observance is great,
it’s not just making a promise that
separates one brand from another, but
having a significant purpose," (Allen
Adamson).
  
Commonly Used Branding Strategy
Consistency
02

The significant of consistency is to avoid

things that don’t relate to or improve your
brand. Consistency aids to brand recognition,
which fuels customer loyalty.
 
  
Commonly Used Branding Strategy
Emotion
03
There should be an emotional voice,
whispering "Buy me". This means you
allow the customers have chance to feel
that they are part of your brand.
  
Commonly Used Branding Strategy
Flexibility
04 Marketers should remain flexible to in this
rapidly changing world. Consistency targets at
setting the standard for your brand, flexibility
allows you to adjust and differentiate your
approach from your competition.
  
Commonly Used Branding Strategy
Employee Involvement
05
It is equally important for your employees
to be well versed in how they communicate
with customers and represent the brand of
your product
  
Commonly Used Branding Strategy
Loyalty
Loyalty is an important part of brand
06
strategy. At the end of the day, the emphasis
on a positive relationship between you and
your existing customers sets the tone for what
potential customers can expect from doing
business with you.
  
Commonly Used Branding Strategy
Competitive Awareness

07 Do not be frightened of competition.

Take it as a challenge to improve your
branding strategy and craft a better
value in your brand.
  
Commonly Used Branding Strategy
Methodology SUMMARY
01 You can describe the
02 You can describe the
topic of the section here topic of the section here

OPPORTUNIT
TRENDS
03 You can describe the
04 IES
You can describe the
topic of the section here topic of the section here
vv

introduction
Here you could give a brief description
of the topic you want to talk about. For
example, if you want to talk about
Mercury, you could say that it’s the
smallest planet in the Solar System
01 Methodology
You can enter a subtitle here if you need it
About the product
Do you know what helps you make your
point clear?
Lists like this one:
● They’re simple
● You can organize your ideas clearly
● You’ll never forget to buy milk!
And one important thing: the audience
won’t miss the point of your presentation
 Video streaming industry facts

advertising flexibility
Ceres is located in the Ceres is located in the
main asteroid belt main asteroid belt

Rental technology
Ceres is located in the Ceres is located in the
main asteroid belt main asteroid belt

subscription popularity
Ceres is located in the Ceres is located in the
main asteroid belt main asteroid belt
 WHAT WE ARE WORKING ON?

blockchain
artificial intelligence
technology
Mercury is the closest planet to Saturn is a gas giant and has
the Sun and the smallest one in several rings. It's composed
the Solar System mostly of hydrogen and helium
 education and academic sector

learning process webinars visual recordings

Mercury is the closest Venus has a beautiful Despite being red, Mars is
planet to the Sun and the name and is the second actually a cold place. It’s
smallest of them all planet from the Sun full of iron oxide dust
A picture is worth a thousand word
 Video streaming history

first launch 199

199 199
199 improvements
The Sun is the star of Venus is the second
the Solar System 33 77 planet from the Sun

new platforms 200

200 202
202 Great rise
Despite being red, Saturn is a gas giant
Mars is a cold place
55 00 and has several rings
 factors enrich the live streaming

ad-free content tracking mobile viewing

Venus is the second Mercury is the smallest The Earth is the planet
planet from the Sun planet of them all we all live on

audience high-quality
Saturn is the only Neptune is the farthest
planet with rings planet from the Sun
 02
SUMMARY
You can enter a subtitle here if you need it
 “This is a quote, words full of
wisdom that someone
important said and can make
the reader get inspired.”

—Someone Famous
 $50,11
billion
Global streaming market valuation in 2020

21% +10%
Expected growth rate by 2028 Viewers during covid-19
vv
Consumption of digital content

mobile apps gaming

Venus is the second Despite being red, Mars
planet from the Sun is a cold place

websites TV streaming
Jupiter is the biggest Saturn is a gas giant
planet of them all and has several rings
 market analysis coverage

mercury
It’s the closest planet
to the Sun and the
smallest one in the
Solar System—it’s
only a bit larger than
the Moon
 whoa!
This can be the part of the presentation
where you introduce yourself, write your
email and phone number…
 video streaming platforms
Platform 1 Platform 1V
Mercury is the closest Venus is the second
planet to the Sun planet from the Sun

Platform 1I Platform V
Mars is actually a very Neptune is the farthest
cold place planet from the Sun

Platform II1 Platform V1

Saturn is composed of Jupiter is the biggest
hydrogen and helium planet of them all
vv
Average price of platforms

PLATFO
screens Titles PRICE
RM
Platform 1 Up to 4 devices Over 1,500 $8.99/month

Platform 2 Up to 3 devices Culinary content From $9.99/month

Platform 3 Up to 4 devices Over 3,500 $8.99/month

Platform 4 Up to 2 devices Over 15,000 From $12/month

Awesome
words
 users’ expectations
High quality video
11 Mercury is the smallest planet
of the Solar System

performance
22 Saturn is a gas giant composed
mostly of hydrogen and helium

Secure content
33 The Earth is the third planet
from the Sun
Global video streaming market share by user

47
47 enterprise
Mercury is the smallest planet
%
% in the Solar System

53
53 consumer
Mars is actually a cold place. It’s
%
% full of iron oxide dust

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here.
 increasing demand for mobile devices

easy access easy access

Mercury is the Venus is the second
smallest planet planet from the Sun

GREAT
great impact
IMPACT
Venus is the second Mercury is the
planet from the Sun smallest planet
378,981
Big numbers catch your audience’s attention
 revenue growth
50% 40%
Managed
e-learning
Services
Mercury is the smallest Saturn is a gas giant and
planet of them all has several rings

30% 70%
Gaming
Subscription
Venus is terribly hot, even
Consoles
The Sun is the star at the
hotter than Mercury center of the System
 Segments Covered in the Report

35% 28%
Live Video Pay-TV
The Earth is the only The Sun is the star of
planet with life the Solar System

16% 21%
Consumer Advertising
Venus has a beautiful Mercury is the closest
name, but it’s hot planet to the Sun
 Data Collection Matrix

Perspective Primary research Secondary research

● Manufacturers ● Company reports and
● Technology distributors publications
and wholesalers ● Government publications
Supply side
● Independent investigations
● Economic and demographic
data

● End-user surveys ● Case studies

Demand side ● Consumer surveys ● Reference customers
● Mystery shopping
 managed services perspective

67%
67% 79%
79% 55%
55%

venus mars mercury

It has a pretty name Mars is actually a cold It’s the closest planet
and is the second place. It’s full of iron to the Sun and the
planet from the Sun oxide dust smallest one
Our team

Smith parker
Here you can talk a bit
about this person

Jenna doe
Here you can talk a bit
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 Research resources

● Here you can list your reference websites or publications

● Here you can list your reference websites or publications
● Here you can list your reference websites or publications
● Here you can list your reference websites or publications
● Here you can list your reference websites or publications
● Here you can list your reference websites or publications
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nI
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