India's growing coffee market insights

Coffee market in India
COFFEE MARKET IN INDIA
Table of Contents
Table of Contents
01 Overview
Global coffee production 2020, by country 02
Per-capita volume sales in the coffee market worldwide by country in 2017 03
Export volumes of coffee-producing countries December 2020 04
Market size of coffee and tea industry in India 2013-2017 05
Market value of beverage consumption across India 2016, by type 06
Beverage market share of coffee in India 2016, by region 07
02 Production
Production volume of coffee India FY 2010-2021 09
Production of Arabica coffee in India 2017-2021 10
Production of Robusta coffee in India 2017-2021 11
Coffee productivity in India FY 2013-2021, by state 12
Cultivated area for coffee India FY 2010-2021 13
Table of Contents
03 Plantation workers
Number of persons employed on coffee plantations India FY 2010-2021 15
Number of persons employed on coffee plantations in Karnataka India FY 2010-2021 16
Number of persons employed on coffee plantations Kerala India FY 2010-2021 17
Number of persons employed on coffee plantations in Tamil Nadu India FY 2010-2021 18
04 Exports
Leading agricultural and allied sector export value India FY 2021, by commodity 20
Export value of tea and coffee from India FY 2011-2021 21
Coffee export volume India 2020, by type 22
Indian coffee exports value FY 2021, by country 23
Coffee export volume India FY 2021, by country 24
05 Coffee retail
Nestlé's leading markets worldwide 2021, based on sales 26
Table of Contents
Revenue distribution for Hindustan Unilever 2020, by product type 27

Tata Consumer Products' sales share FY 2016-2019, by category 28
06 Cafes
Number of organized cafe chains across India in 2017-2020 30
Leading cafe brands in India 2016, by number of outlets 31
Number of stores by Tata Starbucks FY 2013-2021 32
Number of cities with Cafe Coffee Day India FY 2014-2021 33
Number of Costa Coffee stores worldwide 2018, by country market 34
Overview
Coffee production worldwide in 2020, by leading country (in 1,000 60 kilogram bags)*
Global coffee production 2020, by country
Production in thousand 60 kilogram bags
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000
Brazil 69,000
Vietnam 29,000
Colombia 14,300
Indonesia 12,400
Ethiopia 7,375
Honduras 6,100
India 5,700
Uganda 5,620
Mexico 4,000
Peru 3,800
Note(s): Worldwide; 2020

Further information regarding this statistic can be found on page 36.
2 Source(s): ICO; ID 277137 Overview
Per-capita volume sales in the coffee market worldwide, by country in 2017 (in kilograms)
Per-capita volume sales in the coffee market worldwide by country in 2017
Market volume
0 1 2 3 4 5 6 7 8 9 10
Finland 9.32
Netherlands 8.72
Sweden 7.95
Norway 7.48
Denmark 6.84
Austria 6.58
Switzerland 6.09
Canada 5.96
Germany 5.6
Slovenia 4.87
Italy 4.82
Estonia 4.8
Belgium 4.7
Brazil 4.6
Greece 4.16
Note(s):2017
3 Source(s): Statista; ID 758734 Overview
Coffee export volumes worldwide in December 2020, by leading countries (in 1,000 60-kilo sacks)
Export volumes of coffee-producing countries December 2020
Export volume in thousand 60 kilo sacks
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500
Brazil 4,260
Vietnam 2,300
Colombia 1,387
Indonesia 644
Uganda 423
Peru 367
India 323
Honduras 202
Mexico 200
Ethiopia 194
Note(s): Worldwide; December 2020

4 Source(s): ICO; ID 268135 Overview
Market size of coffee and tea industry across India in 2013 and 2017 (in billion Indian rupees)
Market size of coffee and tea industry in India 2013-2017
450
418
400
350
Market size in billion Indian rupees
300
251.66
250
200
150
100
50
0
2013 2017
Note(s): India; 2013 and 2017

5 Source(s): FIHL; ID 791310 Overview
Market value of beverage consumption across India in 2016, by type (in billion U.S. dollars)
Market value of beverage consumption across India 2016, by type
Market value in billion U.S. dollars
0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0
Carbonates 4.3
Tea 2.5
Bottled water 2.2
Juices and
2
concentrates
Coffee 1
Note(s): India; 2016

6 Source(s): Dun & Bradstreet; Deloitte; ID 871999 Overview
Distribution of coffee in the beverage market across India in 2016, by region
Beverage market share of coffee in India 2016, by region
80%
70%
60%
50%
Market share
40%
30%
20%
10%
0%
South West North East North-east

7 Source(s): India Food Forum; MOSPI; ID 670760 Overview
Production
Production volume of coffee in India from financial year 2011 to 2021, with an estimate for 2022 (in 1,000 metric
tons)
Production volume of coffee India FY 2010-2021
400
369
348
350 334
327
314 318.2 316 319.5
312
304.5
Production volume in thousand metric tons
302 298
300 289.6
250
200
150
100
50
0
FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 FY 2022*
Note(s): India; FY 2010 to FY 2021

9 Source(s): Coffee Board of India; ID 1048925 Production
Production of Arabica coffee in India from 2017 to 2020, with an estimate for 2021 (in 1,000 60 kilogram bags)
Production of Arabica coffee in India 2017-2021
1,800
1,583 1,583 1,583 1,560

1,600
1,450
1,400
1,200
1,000
800
600
400
200
0
2017 2018 2019 2020 2021
Note(s): India; 2017 to 2020

10 Source(s): USDA Foreign Agricultural Service; ID 1227438 Production
Production of Robusta coffee in India from 2017 to 2020, with an estimate for 2021 (in 1,000 60 kilogram bags)
Production of Robusta coffee in India 2017-2021
4,000
3,683 3,742 3,750
3,617
3,517
3,500
3,000
2,500
2,000
1,500
1,000
500
0
2017 2018 2019 2020 2021
Note(s): India; 2017 to 2020

11 Source(s): USDA Foreign Agricultural Service; ID 1227446 Production
Coffee productivity in India from financial year 2013 to 2021, by state (in kilograms per hectare)
Coffee productivity in India FY 2013-2021, by state
Karnataka Kerala Tamil Nadu Andhra Pradesh Odisha
1,400
1,200
Productivity in kilograms per hectare
1,000
800
600
400
200
0
FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021

Cultivated area for coffee in India from financial year 2010 to 2020, with an estimate for 2021 (in 1,000 hectares)
Cultivated area for coffee India FY 2010-2021
500
459.99 459.73 465.36
449.36 454.72
450 434.44
415.34 418.98 423.27
404.65 409.69
399.68
400
350
Area in thousand hectares
300
250
200
150
100
50
0
FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021

Plantation workers
Average daily number of persons employed on coffee plantations in India from financial year 2010 to 2020, with an
estimate for 2021 (in 1,000s)
Number of persons employed on coffee plantations India FY 2010-2021
800
700 659.8 664.51 665.77 670

653.65
632.99
610.3 613.16 616.73
Number of persons employed in thousands
594.71 599.35 606.7

600
500
400
300
200
100
0

15 Source(s): Coffee Board of India; ID 977843 Plantation workers
Average daily number of persons employed on coffee plantations of Karnataka in India from financial year 2010 to
2020, with an estimate for 2021 (in 1,000s)
Number of persons employed on coffee plantations in Karnataka India FY 2010-2021
600
514.7 514.7 515.79 516.78 517.39

498.16
500 479.45 480.51 485.07 486.79 486.79 487.05
400
300
200
100
0

Average daily number of persons employed on coffee plantations of Kerala in India from financial year 2010 to 2020,
with an estimate for 2021 (in 1,000s)
Number of persons employed on coffee plantations Kerala India FY 2010-2021
50
45 43.54 43.64 43.67 43.9 43.9 43.94 43.99 44.19 44.19 44.19 44.19 44.19
40
35
30
25
20
15
10
0

Average daily number of persons employed on coffee plantations of Tamil Nadu in India from financial year 2010 to
Number of persons employed on coffee plantations in Tamil Nadu India FY 2010-2021
35
31.27 31.24 31.26 31.26

30 28.93 29.34
27.43 27.43 27.74
Number of employed persons in thousands
25.94 25.94 26.08

25
20
15
10
0

Exports
Leading agricultural and allied sector exports from India in financial year 2021, by commodity (in billion Indian rupees)
Leading agricultural and allied sector export value India FY 2021, by commodity
Export value in billion Indian rupees
0 50 100 150 200 250 300 350 400 450 500

Marine Products 441.76
Non-Basmati Rice 354.48
Basmati Rice 298.49
Spices 295.35
Buffalo Meat 234.6
Sugar 206.7
Cotton Raw Incld. Waste 139.68
Oil Meals 116.18
Castor Oil 68.02
Misc Processed Items 63.9
Fresh Fruits 56.48
Tea 56.03
Groundnut 53.81
Fresh Vegetables 53.72
Coffee 53.4
Note(s): India; FY 2021

20 Source(s): DGCI&S; APEDA; ID 966005 Exports
Value of tea and coffee exported from India from financial year 2011 to 2019, with estimates until 2021 (in billion
Indian rupees)
Export value of tea and coffee from India FY 2011-2021
Tea Coffee
70
60
50
40
30
20
10
0
FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021

21 Source(s): DGCI&S; Reserve Bank of India; ID 623655 Exports
Export volume of coffee from India in 2020, by type (in 1,000 60 kilogram bags)
Coffee export volume India 2020, by type
6,000
5,000
Exports in thousand 60 kilogram bags
4,000
3,000
2,000
1,000
0
Soluble Beans Total

22 Source(s): USDA Foreign Agricultural Service; ID 1227451 Exports
Leading destination for Indian coffee exports in financial year 2021, based on value (in billion Indian rupees)
Indian coffee exports value FY 2021, by country
0 1 2 3 4 5 6 7 8 9
Italy
Germany
Belgium
Russia
Poland
Jordan
Kuwait
United States
Libya
Australia
Note(s): India; FY 2021; based on export permits.

23 Source(s): Coffee Board of India; ID 624584 Exports
Export volume of coffee from India in financial year 2021, by country (in 1,000 metric tons)
Coffee export volume India FY 2021, by country
Export volume in thousand metric tons
0 10 20 30 40 50 60 70
Italy
Germany
Beligum
Russian Federation
Poland
Libya
Jordan
Malaysia
U.S.A
Kuwait
Note(s): Worldwide, India; FY 2021; based on green bean equivalent basis (GBE)
24 Source(s): Coffee Board of India; ID 861112 Exports
Coffee retail
Leading markets of Nestlé worldwide in 2021, based on sales (in billion CHF)*
Nestlé's leading markets worldwide 2021, based on sales
Sales in billion CHF
0 5 10 15 20 25 30
United States 26.26
Greater China Region 5.58
France 3.8
United Kingdom 3.41
Mexico 2.96
Brazil 2.93
Philippines 2.66
Germany 2.44
Canada 2.38
India 1.74
Russia 1.72
Japan 1.63
Italy 1.63
Spain 1.49
Australia 1.48
Note(s): Worldwide; 2021

26 Source(s): Nestlé; ID 413407 Coffee retail
Distribution of revenue for Hindustan Unilever Limited in 2020, by product type
Revenue distribution for Hindustan Unilever 2020, by product type
Ice cream 2% Jams/ ketchup 2%

Coffee 2%
Oral care 3%
Homecare 6%
Fabric wash 26%

Others 7%
Shampoo 7%
Tea 10% Soaps 19%
Skin care 15%

27 Source(s): IDBI capital; HUL (India); ID 1227110 Coffee retail
Sales share for Tata Consumer Products Limited from financial year 2016 to 2019, by category
Tata Consumer Products' sales share FY 2016-2019, by category
Tea Coffee Others
120%
100% 0.5% 0.6% 0.6% 0.5%
19.1% 18.8% 17.9% 18.7%
80%
Sales share
60%
40% 80.4% 80.6% 81.5% 80.8%
20%
0%
FY 2016 FY 2017 FY 2018 FY 2019

28 Source(s): Tata Consumer Products Limited; ID 1113525 Coffee retail
Cafes
Number of organized cafe chains across India in 2017, with an estimate for 2020
Number of organized cafe chains across India in 2017-2020
7,000
6,200
6,000
5,000
Number of cafe chains
4,000
3,500
3,000
2,000
1,000
0
2017 2020
Note(s): Asia, India; 2017

30 Source(s): FIHL; ID 791311 Cafes
Leading cafe brands across India as of May 2016, by number of outlets
Leading cafe brands in India 2016, by number of outlets
Number of outlets
0 200 400 600 800 1,000 1,200 1,400 1,600 1,800
Cafe Coffee Day
Monginis
Barista
Just Bake
Starbucks
McCafe
The Chocolate Room
French Loaf
Costa Coffee
Chai Point
Note(s): India; As of May 31, 2016

31 Source(s): India Food Forum; Website (Images Group, indiaretailing.com); ID 675929 Cafes
Number of Tata Starbucks Private Limited stores from financial year 2013 to 2021
Number of stores by Tata Starbucks FY 2013-2021
250
221
200
185
Number of coffee shops
150 146
116
100 91
82
72
50 43
12
0
FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 fY 2021

32 Source(s): Tata Consumer Products Limited; ID 1113556 Cafes
Number of cities with Cafe Coffee Day outlets in India from financial year 2014 to 2021
Number of cities with Cafe Coffee Day India FY 2014-2021
300
250 241 245 243

231
211 215
208
200
165
Number of cities
150
100
50
0
FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021

33 Source(s): Café Coffee Day; ID 1031137 Cafes
Leading Costa Coffee markets ranked by number of stores worldwide as of March 2018
Number of Costa Coffee stores worldwide 2018, by country market
Number of units
0 500 1,000 1,500 2,000 2,500 3,000

UK 2,422
China 449
UAE 147
Poland 144
Ireland 112
Saudi Arabia 60
India 58
Egypt 44
Czech Republic 44
Kuwait 43
Russia 34
Qatar 30
Spain 28
Hungary 27
Bahrain 26
Note(s): United Kingdom; March 1, 2018

34 Source(s): Whitbread; ID 515702 Cafes
References
Coffee production worldwide in 2020, by leading country (in 1,000 60 kilogram bags)*
Global coffee production 2020, by country
Description
Source and methodology information
This statistic shows coffee production worldwide in 2018, by country. In that year, Brazil produced some 69
Source(s) ICO million 60 kilogram bags of coffee. Vietnam came in second, with about 29 million 60 kilogram bags of coffee.
Conducted by ICO
Survey period 2020 Coffee production
Region(s) Worldwide
Number of respondents n.a. Coffee is one of the most widely consumed hot beverages all over the world. Brazil, the top coffee producing
country, accounted for 40 percent of the global coffee supply. Vietnam, was the second largest coffee producer,
Age group n.a.
accounting for roughly 20 percent of the world coffee production.
Special characteristics n.a.
The coffee trade is one of Brazil’s most prolific industries. In 2014, about two million hectares of agricultural land
Published by ICO was allotted for harvesting green coffee. Over three million sacks of Brazilian coffee were exported in December
2016 alone. Predictably, the nation was also the biggest coffee consumer in the South American continent
Publication date February 2021 during that year. At the same time, the Netherlands topped the list of global coffee consuming countries
followed by Finland, Canada and Sweden.
Original source ico.org
Website URL visit the website
Notes: *Estimate. The data shows crop year production by country.
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36 References
Per-capita volume sales in the coffee market worldwide, by country in 2017 (in kilograms)
Per-capita volume sales in the coffee market worldwide by country in 2017
Description
This statistic contains data on per-capita volume sales in the Coffee market by country in 2017. Finland leads in
Source(s) Statista per-capita volume sales with 9.33 kilograms. For information on over 200 markets in up to 50 countries, please
visit Consumer Market Outlook .
Conducted by Statista Consumer Market Outlook
Survey period 2017
Region(s) Worldwide
Number of respondents n.a.
Age group n.a.
Published by Statista
Publication date April 2018
Original source Consumer Market Outlook
Notes: The Hot Drinks market segment, "Coffee" consists of caffeinated and
decaffeinated coffee in the form of ground coffee and whole beans. The
segment also includes instant coffee products. The segment does not include
'Ready to Drink' coffee or other hot drinks. The market for hot drinks is
structured [...] For more information visit our Website
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37 References
Coffee export volumes worldwide in December 2020, by leading countries (in 1,000 60-kilo sacks)
Export volumes of coffee-producing countries December 2020
Description
In December 2020, Brazil exported the highest volume of coffee worldwide. The volume stood at about 4.3
Source(s) ICO million 60-kilo sacks of coffee.
Conducted by ICO Global coffee industry
Survey period December 2020 Coffee is the second largest traded commodity (after oil) in the world. All coffee is grown in the global south of
the world and is mostly consumed in the global north. Based on 2015 figures, the Netherlands had the highest
Region(s) Worldwide per capita consumption of coffee .
With regard to market fundamentals, total coffee production increased from 133.99 million bags in 2010/11 to
Number of respondents n.a. approximately 171 million bags in 2018/19. The origin of coffee can be traced back to 1000 AD to Ethiopia. Arab
traders are thought to have brought it to North Africa, from where it spread to Asia and Europe. Coffee's
Age group n.a.
spectacular rise as a commercial commodity started with large-scale plantations in Latin America in the late
18th century. By the 19th century, Brazil commanded more than 70 percent share of the world market.
However not as dominant, Brazil remains the leading coffee producing country in the world today . New
Published by ICO consumption patterns have emerged with the growing importance of specialty, fair trade, organic and even
'bird-friendly' coffees. Coffee bar chains have spread dramatically, although the relative coffee content of the
Publication date January 2021 final consumption 'experience' in these outlets is extremely low. Coffee bar chains sell an ambience and a social
positioning more than just 'good' coffee. The global coffee chain has gone through a 'latte revolution', where
Original source ico.org consumers can choose from hundreds of combinations of coffee variety, origin, brewing and grinding methods,
flavoring, packaging and ambience. Retail coffee prices continue to rise and roasters are capturing increased
Website URL visit the website profit margin while coffee farmers receive prices below the cost of production.
Notes: Listed here are only the first 10 countries with the highest export volume in
December 2020.
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38 References
Market size of coffee and tea industry across India in 2013 and 2017 (in billion Indian rupees)
Market size of coffee and tea industry in India 2013-2017
Description
One of the oldest organized sectors in India are tea and coffee. The global production has increased
Source(s) FIHL exponentially and the market size of the coffee and tea industry across the nation was around 420 billion Indian
rupees in 2017. Indian tea is amongst the finest in the world due to the heavy investments and innovations in
Conducted by FIHL the processing units and the care taken during harvest and processing owing to the importance the citizens
give to chai in their everyday life.
Survey period 2013 and 2017
Region(s) India
Spreading the beverage love
Age group n.a.

Main tea cultivation areas in the south Asian country are in Assam, Darjeeling and the Dooars region. Almost
three- fourths of the produce is consumed locally within the nation. However, a lot of value is also generated
Published by FIHL through exports. The value of tea and coffee exports from India was over 115 billion Indian rupees in fiscal year
2018. Coffee is also a popular commodity that is produced extensively in the country. The nation is the third
Publication date March 2017 largest producer of coffee in Asia followed by Vietnam and Indonesia. Italy is the highest importer of coffee from
India and generated an export value of over ten billion Indian rupees in financial year 2018.
Original source franchiseindia.com

The future
Notes: One Indian rupee is equal to 0.014 U.S. dollars and 0.011 euros (as of April
2021).
With majority of the Indian population being between 18 to 46 years of age, the likeliness of these beverages
being consumed at work or at the local ‘dhabas’ for a casual gathering remains relatively high. The erratic
weather conditions and climate change might be key factors to consider if the nation of chai and filter coffee
lovers want to have sufficient quantities for supply for both, the domestic and international markets.
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39 References
Market value of beverage consumption across India in 2016, by type (in billion U.S. dollars)
Market value of beverage consumption across India 2016, by type
Description
The value of carbonated beverage consumption across India in 2016 was approximately 4.3 billion U.S. dollars,
Source(s) Dun & Bradstreet; Deloitte while the value of consumption of coffee was valued at about one billion dollars. The volume of carbonated
beverages in the country amounted to approximately 4.93 billion liters that same year.
Conducted by Dun & Bradstreet; Deloitte
Survey period 2016
Region(s) India
Age group n.a.
Published by Deloitte
Publication date January 2018
Original source India Food Report, page 9
Notes: n.a.
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40 References
Distribution of coffee in the beverage market across India in 2016, by region
Beverage market share of coffee in India 2016, by region
Description
The southern region of India accounted for the largest share of coffee in the beverage market with 73 percent.
Source(s) India Food Forum; MOSPI The southern region of the country had the traditional areas of coffee cultivation in mainly Karnataka, Kerala
and Tamil Nadu.
Conducted by MOSPI (NSSO)
Survey period 2016
Region(s) India
Age group n.a.
Published by India Food Forum
Publication date January 2016
Original source The India Food Report 2016, page 70
Notes: The source does not specify which NSSO report had been used. According to
the source, the figures are an estimation from the analysis of the monthly per
capita expenditure.
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41 References
Production volume of coffee in India from financial year 2011 to 2021, with an estimate for 2022 (in 1,000 metric
tons)
Production volume of coffee India FY 2010-2021
Description
Coffee production in India totaled 334 thousand metric tons for fiscal year 2021. This figure represents an
Source(s) Coffee Board of India increase from the previous fiscal year, with Karnataka accounting for the largest share of production that year.
Estimates for financial year 2022 show that this upward trend is expected to continue.
Conducted by Coffee Board of India
Survey period FY 2010 to FY 2021
Region(s) India
Age group n.a.
Published by Coffee Board of India
Publication date September 2021
Original source India's database on coffee July 2021, page 4
Notes: *Estimate India's financial year starts in April and ends in March. For example,
FY 2020 started in April 2019 and ended in March 2020. Values have been
rounded.
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42 References
Production of Arabica coffee in India from 2017 to 2020, with an estimate for 2021 (in 1,000 60 kilogram bags)
Production of Arabica coffee in India 2017-2021
Description
Arabica production in India amounted to about 1,450 thousand 60 kilogram bags in 2020. This was higher than
Source(s) USDA Foreign Agricultural Service in previous years. The southern state of Karnataka was the largest Arabica coffee cultivator in the country.
Conducted by USDA Foreign Agricultural Service
Survey period 2017 to 2020
Region(s) India
Age group n.a.
Published by USDA Foreign Agricultural Service
Publication date December 2020
Original source Coffee: world markets and trade, page 6
Notes: n.a.
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43 References
Production of Robusta coffee in India from 2017 to 2020, with an estimate for 2021 (in 1,000 60 kilogram bags)
Production of Robusta coffee in India 2017-2021
Description
Robusta production in India amounted to about 3,517 thousand 60 kilogram bags in 2020. This was significantly
Source(s) USDA Foreign Agricultural Service lower than in previous years. The southern state of Karnataka was the largest Robusta coffee cultivator in the
country.
Survey period 2017 to 2020
Region(s) India
Age group n.a.
Original source Coffee: world markets and trade, page 6
Notes: n.a.
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44 References
Coffee productivity in India from financial year 2013 to 2021, by state (in kilograms per hectare)
Coffee productivity in India FY 2013-2021, by state
Description
In fiscal year, the productivity of coffee was highest at 1037 kilograms per hectare in the Southern state of
Source(s) Coffee Board of India Karnataka across India. A majority of this comes from the Kodagu district in the state. The second-highest state
with the productivity of coffee of 813 kilograms per hectare was Kerala in fiscal year 2021 in India.
Region(s) India
Age group n.a.
Publication date July 2021
Notes: India's financial year begins in April and ends in March. For example, FY 2021
started in April 2020 and ended in March 2021.
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45 References
Cultivated area for coffee in India from financial year 2010 to 2020, with an estimate for 2021 (in 1,000 hectares)
Cultivated area for coffee India FY 2010-2021
Description
India's total coffee cultivation area was more than 465 thousand hectares in fiscal year 2021. The most common
Source(s) Coffee Board of India varieties of coffee that are cultivated across India are Arabica and Robusta beans. The southern states of
Karnataka, Kerala and Tamil Nadu are the traditional areas for coffee cultivation in India.
Region(s) India
Age group n.a.
started in April 2020 and ended in March 2021. Values have been rounded.
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46 References
Average daily number of persons employed on coffee plantations in India from financial year 2010 to 2020, with an
estimate for 2021 (in 1,000s)
Number of persons employed on coffee plantations India FY 2010-2021
Description
More than 670 thousand workers were employed on coffee plantations in India on a daily average in financial
Source(s) Coffee Board of India year 2021. India's total coffee cultivation area was more than 388 thousand hectares that same year.
Region(s) India
Age group n.a.
started in April 2019 and ended in March 2020. Estimated based on the
average number of permanent and casual labor employed in different zones.
Values have been rounded for clarity.
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47 References
Average daily number of persons employed on coffee plantations of Karnataka in India from financial year 2010 to
Number of persons employed on coffee plantations in Karnataka India FY 2010-2021
Description
The average daily number of persons employed on coffee plantations in the state of Karnataka was about 517
Source(s) Coffee Board of India thousand workers in fiscal year 2021. Karnataka was the largest coffee cultivator in India with plantations in
Chikmagalur, Coorg and Hassan districts.
Region(s) India
Age group n.a.
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48 References
Average daily number of persons employed on coffee plantations of Kerala in India from financial year 2010 to 2020,
with an estimate for 2021 (in 1,000s)
Number of persons employed on coffee plantations Kerala India FY 2010-2021
Description
There were more than 44 thousand workers employed on coffee plantations in Kerala on a daily average in
Source(s) Coffee Board of India financial year 2021. The most common varieties of coffee that are cultivated in India are Arabica and Robusta
beans.
Region(s) India
Age group n.a.
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49 References
Average daily number of persons employed on coffee plantations of Tamil Nadu in India from financial year 2010 to
Number of persons employed on coffee plantations in Tamil Nadu India FY 2010-2021
Description
The average daily number of persons employed on coffee plantations in the state of Tamil Nadu in India was
Source(s) Coffee Board of India over 31 thousand workers in financial year 2021. This number has significantly grown from about 27.4 thousand
workers in financial year 2010. The most common varieties of coffee that are cultivated in India are Arabica and
Conducted by Coffee Board of India Robusta beans.
Region(s) India
Age group n.a.
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50 References
Leading agricultural and allied sector exports from India in financial year 2021, by commodity (in billion Indian rupees)
Leading agricultural and allied sector export value India FY 2021, by commodity
Description
Marine products of a value higher than 400 billion Indian rupees were exported from India in the financial year
Source(s) DGCI&S; APEDA 2021. This was the highest export value among agricultural and allied sector exports. The export of non-
basmati rice, basmati riche and spices followed.
Conducted by DGCI&S
Survey period FY 2021
Region(s) India
Age group n.a.
Published by APEDA
Publication date June 2021
Original source agriexchange.apeda.gov.in
started in April 2019 and ended in March 2020. One Indian rupee is equal to
0.014 U.S. dollars and 0.011 euros (as of April 2021). Values have been
rounded for clarity.
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51 References
Value of tea and coffee exported from India from financial year 2011 to 2019, with estimates until 2021 (in billion
Indian rupees)
Export value of tea and coffee from India FY 2011-2021
Description
In fiscal year 2021, the export value for Indian tea was over 56 billion rupees.This was a decrease from the
Source(s) DGCI&S; Reserve Bank of India previous financial year. The value of coffee exported was about 53 billion rupees from the south Asian country,
an incline from the previous year.
Conducted by DGCI&S
Region(s) India
Age group n.a.
Published by Reserve Bank of India
Original source Handbook of statistics on Indian economy FY 2021, table 118
0.013 U.S. dollars and 0.012 euros (as of October 2021). Values have been
rounded for clarity.
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52 References
Export volume of coffee from India in 2020, by type (in 1,000 60 kilogram bags)
Coffee export volume India 2020, by type
Description
Coffee beans was the most exported in terms of coffee volume from India in 2020, accounting for over 3,400
Source(s) USDA Foreign Agricultural Service thousand 60 kilogram bags. Of the over 5, 200 thousand 60 kilogram bags exported during the measured time
period, most went to Italy and Germany.
Survey period 2020
Region(s) India
Age group n.a.
Original source Coffee: world market and trade, page 7
Notes: n.a.
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53 References
Leading destination for Indian coffee exports in financial year 2021, based on value (in billion Indian rupees)
Indian coffee exports value FY 2021, by country
Description
The leading destination for coffee exports from India was Italy, accounting for over eight billion Indian rupees in
Source(s) Coffee Board of India the financial year 2021. This was followed by Germany with over five billion Indian rupees that same year. India
was the largest Asian coffee exporter that year.
Coffee production
The southern state of Karnataka was the largest coffee producer in India , and plantations made up the majority
Region(s) India of cropland in the state in 2019. In the previous year, more than half of the coffee shipment from India was
shipped from the Mangaluru port, on the west coast of Karnataka.
Coffee consumption in South India
Age group n.a.
There has been a growth in coffee consumption in the country over the past few years. However, the southern
Special characteristics based on export permits.
states of Tamil Nadu and Karnataka constitute about 85 percent of coffee consumption in the country. While
Published by Coffee Board of India coffee consumption is concentrated mostly in the south of India, many café brands have their flagship stores
spread across the country. Coffee Day Global Limited, a subsidiary of Coffee Day Enterprises Limited owns Cafe
Publication date July 2021 Coffee Day, and has cafes in over 200 cities .
0.012 euros and 0.013 dollars (as of March 2022). Values have been rounded
for clarity.
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54 References
Export volume of coffee from India in financial year 2021, by country (in 1,000 metric tons)
Coffee export volume India FY 2021, by country
Description
Italy imported over 59 thousand metric tons of Indian coffee, followed by Germany with about 32 thousand
Source(s) Coffee Board of India metric tons in financial year 2021. India was the largest Asian coffee exporter that year.
Region(s) Worldwide, India
Age group n.a.
Special characteristics based on green bean equivalent basis (GBE)
started in April 2019 and ended in March 2020. Values are based on export
permits. Values have been rounded for clarity.
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55 References
Leading markets of Nestlé worldwide in 2021, based on sales (in billion CHF)*
Nestlé's leading markets worldwide 2021, based on sales
Description
The biggest market for the Nestlé Group is the United States, which generated 26.26 billion Swiss francs in sales
Source(s) Nestlé in 2021.
Conducted by Nestlé
Survey period 2021 Nestlé Products
Region(s) Worldwide
Number of respondents n.a. Nestlé owns and operates a wide variety of different food and beverage brands. Some of its most famous and
well-known brands are Nestlé Toll House, Gerber, and Nescafé. Most of the group’s sales are attributed to its
Age group n.a.
powdered and liquid beverage category , followed by PetCare products. As of 2021, Nestlé was also the sixth
leading confectionary company in the world .
Published by Nestlé
Publication date March 2022 Nestlé Confectionary
Original source Nestlé - Annual Review 2021
Website URL visit the website The candy brands KitKat, Smarties, and Aero are just a few of the confectionary brands that belong to the Nestlé
Group. The Nestlé confectionary sector can be broken down into three categories: chocolate, sugar
Notes: * Includes top 10 markets plus home market Switzerland. Figures have been confectionary, and biscuits. In 2021, the chocolate sector of Nestle was the largest of these categories, with
rounded. sales of over 5.7 billion Swiss francs in that year.
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56 References
Distribution of revenue for Hindustan Unilever Limited in 2020, by product type
Revenue distribution for Hindustan Unilever 2020, by product type
Description
In 2020, 26 percent of Hindustan Unilever Limited's revenue in India accumulated by the sales of fabric wash.
Source(s) IDBI capital; HUL (India) Soap is the second largest contributor to Hindustan Unilever Limited's revenue with almost 20 percent. Oral
care, coffee, jams and ketchup, and ice cream, with less than five percent each, made the smallest individual
Conducted by IDBI capital; HUL (India) contribution to Hindustan Unilever Limited's revenue in 2020.
Survey period 2020
Region(s) India
Age group n.a.
Published by IDBI capital
Original source FMCG sector report - anti-fragility to rescue under-performance, page 8
Notes: n.a.
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57 References
Sales share for Tata Consumer Products Limited from financial year 2016 to 2019, by category
Tata Consumer Products' sales share FY 2016-2019, by category
Description
Tea took the largest share of the sales volume for Tata Consumer Products Limited in financial year 2019 at
Source(s) Tata Consumer Products Limited over 80 percent. While coffee accounted for about 19 percent that year, others included the water business,
which was also a joint venture with Pepsi India. In the financial year 2019, the company entered the premium
Conducted by Tata Consumer Products Limited water segment in the U.S. market. The company also had a 50:50 joint venture with Starbucks Coffee. The Tata
Group company had a significant brand presence in more than 40 countries.
Region(s) India
Age group n.a.
Published by Tata Consumer Products Limited
Original source Tata Consumer Products Limited annual report, page 9
Notes: India's financial year starts in April and ends in March. For example, FY2019
started in April 2018 and ended in March 2019. Values have been rounded.
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58 References
Number of organized cafe chains across India in 2017, with an estimate for 2020
Number of organized cafe chains across India in 2017-2020
Description
In 2020, the number of organized cafe chains across India was forecast to increase to around 6,200, up from
Source(s) FIHL about 3,500 in 2017. The market value of cafes was estimated to consistently increase through the years,
reaching about 125 billion Indian rupees in 2020.
Conducted by FIHL
Survey period 2017
Region(s) Asia, India
Age group n.a.
Published by FIHL
Publication date March 2017
Original source franchiseindia.com
Notes: n.a.
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59 References
Leading cafe brands across India as of May 2016, by number of outlets
Leading cafe brands in India 2016, by number of outlets
Description
Among the leading cafe brands, Cafe Coffee Day had the highest number of cafe outlets in India, with about
Source(s) India Food Forum; Website (Images Group, indiaretailing.com) 1,556 cafes across the country as of May 2016.
Conducted by Website (Images Group, indiaretailing.com)
Survey period As of May 31, 2016 The value of coffee in the retail market across India was forecast to be 140 billion Indian rupees in 2020.
Region(s) India
Age group n.a.
Published by India Food Forum
Publication date June 2018
Original source The India Food Report 2018, page 57
Notes: n.a.
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60 References
Number of Tata Starbucks Private Limited stores from financial year 2013 to 2021
Number of stores by Tata Starbucks FY 2013-2021
Description
Starbucks expanded to 221 stores across India in financial year 2021. Starbucks launched in India with a 50:50
Source(s) Tata Consumer Products Limited joint venture between Tata Consumer Products Limited (formerly Tata Global Beverages Limited) and Starbucks
Coffee Company, and became Tata Starbucks Private Limited. The first stores opened in the city of Mumbai in
Conducted by Tata Consumer Products Limited the financial year 2013. By 2021, the coffee chain was present in 18 Indian cities. The 200th store was opened in
Amritsar in October 2020.
Region(s) India
Age group n.a.
Published by Tata Consumer Products Limited
Publication date May 2021
Original source Tata Consumer Products Limited annual report FY 2021, page 52
Notes: India's financial year starts in April and ends in March. For example, FY 2020
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61 References
Number of cities with Cafe Coffee Day outlets in India from financial year 2014 to 2021
Number of cities with Cafe Coffee Day India FY 2014-2021
Description
Cafe Coffee Day outlets were spread in about 165 cities in India during financial year 2021. The cafe chain had
Source(s) Café Coffee Day over 572 cafes across various cities in India .
Conducted by Café Coffee Day Coffee Day Global Limited, a subsidiary of Coffee Day Enterprises Limited owns Cafe Coffee Day.
Region(s) India
Age group n.a.
Published by Café Coffee Day
Publication date August 2021
Original source Coffee Day annual report 2021, page 26
Notes: India's financial year starts in April and ends in March. For example, FY 2018
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62 References
Leading Costa Coffee markets ranked by number of stores worldwide as of March 2018
Number of Costa Coffee stores worldwide 2018, by country market
Description
This statistic presents the leading markets for Costa Coffee according to number of stores as of March 2018.
Source(s) Whitbread The UK was by far the biggest market with a total of 2,422 stores in 2018. Costa Coffee is a British multinational
coffeehouse chain with a large number of stores worldwide.
Conducted by Whitbread
Survey period March 1, 2018
Region(s) United Kingdom
Age group n.a.
Published by Whitbread
Original source Costa Fact Sheet 1 March 2018, page 1
Notes: Units as of March 1, 2018.
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63 References

India's growing coffee market insights

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India's growing coffee market insights

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Coffee market in India

COFFEE MARKET IN INDIA

Revenue distribution for Hindustan Unilever 2020, by product type 27

Production in thousand 60 kilogram bags

0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000

Note(s): Worldwide; 2020

Export volume in thousand 60 kilo sacks

0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500

Note(s): Worldwide; December 2020

Note(s): India; 2013 and 2017

Market value in billion U.S. dollars

Bottled water 2.2

Note(s): India; 2016

Note(s): India; 2016

Note(s): India; FY 2010 to FY 2021

1,583 1,583 1,583 1,560

Note(s): India; 2017 to 2020

Note(s): India; 2017 to 2020

Karnataka Kerala Tamil Nadu Andhra Pradesh Odisha

Note(s): India; FY 2013 to FY 2021

Note(s): India; FY 2010 to FY 2020

700 659.8 664.51 665.77 670

594.71 599.35 606.7

Note(s): India; FY 2010 to FY 2020

514.7 514.7 515.79 516.78 517.39

Note(s): India; FY 2010 to FY 2020

Note(s): India; FY 2010 to FY 2020

31.27 31.24 31.26 31.26

25.94 25.94 26.08

Note(s): India; FY 2010 to FY 2020

Export value in billion Indian rupees

0 50 100 150 200 250 300 350 400 450 500

Non-Basmati Rice 354.48

Basmati Rice 298.49

Buffalo Meat 234.6

Cotton Raw Incld. Waste 139.68

Oil Meals 116.18

Castor Oil 68.02

Misc Processed Items 63.9

Fresh Fruits 56.48

Fresh Vegetables 53.72

Note(s): India; FY 2021

Note(s): India; FY 2011 to FY 2019

Note(s): India; 2020

Export value in billion Indian rupees

Note(s): India; FY 2021; based on export permits.

Export volume in thousand metric tons

Sales in billion CHF

Greater China Region 5.58

United Kingdom 3.41

Note(s): Worldwide; 2021

Ice cream 2% Jams/ ketchup 2%

Fabric wash 26%

Tea 10% Soaps 19%

Skin care 15%

Note(s): India; 2020

Tea Coffee Others

100% 0.5% 0.6% 0.6% 0.5%

19.1% 18.8% 17.9% 18.7%

40% 80.4% 80.6% 81.5% 80.8%

Note(s): India; FY 2016 to FY 2019

Note(s): Asia, India; 2017