SECTION III: ANALYSIS OF STRATEGIC

ALTERNATIVES

3.2. Prioritizing the Options

Top Five Strategic Choices Priority Reasons

1. Survival Higher competition due to existing and new

entrants in various platforms

2. Differentiation Lacks unique products and advanced online

services

3. Sustain High rate of employee turnover and lacks proper

training for employees

4. Growth Overlooks the opportunities attained from

developing rural areas

5. Globalization No exposer to international retail industry

3.3. General Strategic Planning

Top Five Strategic Choices Short-Term Plans Long-Term Plans

1. Growth Promotional campaigns Support local development

2. Business offering Increase sales and revenue Improve brand recognition

customization

3. Differentiation Providing discount New stores in Kathmandu and

across the country

4. Diversification Increase market share Largest corporate taxpayer in the

country

5. Sustainability Technological advancement Employee retention

6. Survival Suffocate the competition Generate employment

SECTION IV: BUSINESS/SERVICE PLANNING,
DEVELOPMENT AND IMPLEMENTATION

4. Product/Service Planning and Development

Indicators Intended Action Programs

P1: Product Wide variety of products and items
P2: Price High quality at a very fair price
P3: Place Delivery of goods to the right location through
effective distribution system

P4: Promotion Promotion through events, exhibitions, discounts &

demonstrations

P5: People Staff are consistent merchandising and customer

service is assured

P6: Process Customer satisfaction through rapid billing services

and quick product acquisition both online & offline

P7: Physical Environment Attractive infrastructure, lightings and ambience