AN INCLUSIVE RESEARCH ON

BHARAT PE
 INTRODUCTION

• BharatPe is a fintech company headquartered in

Bangalore. This payment aggregator has enabled
transactions without any kind of fees. It has
leveraged UPI to enable this. It is a QR-based
payment aggregator by which you can do any kind of
transaction using the app.
 BUSINESS MODEL

• BharatPe has a very unique business model and because of

this, it has grown exponentially. BharatPe became very
popular after its launch in 2018 among businessmen as it
solved a unique problem. BharatPe's boost generally happened
during the pandemic when no payment app was charging
transaction fees below 1.5%. This was the time when BharatPe
cashed in on the opportunity. They made transactions
absolutely free.
• This is why a lot of business owners who had to do large
transactions daily, shifted to BharatPe. Today, it has more than
7.5 million active users in its app. Apart from providing free
transactions, it also has solved a number of other problems.
 HOW DOES IT WORK?

• BharatPe is a QR code-based payment app for offline

businessmen and retailers.
• It is a payment solution application exclusively designed
for merchants which can accept payments from any UPI
payment app through a single BharatPe QR payment code.
• By making more transactions through BharatPe QR code,
the merchants can avail loans, cash back and other offers.
• It is completely free .No setup charges, no transaction
charges, no maintenance charges, no processing fees and
no hidden charges.
 HOW DOES BHARATPE MAKE MONEY?

• BharatPe earns its revenue by providing macro to

microloans to its business owner. A working professional or
businessmen get loans very easily but small business owners
face problems while applying for the loan as their CIBIL
score is low.
• BharatPe tracks the person's transaction using its various
products and evaluates their capability to return the loan.
According to it, they provide microloans to small
businessmen without much paperwork. They do not provide
loans using the CIBIL score. This solution accurately serves
the pain points of small businesses. This is the main source of
revenue for the app.
 WHO ARE THE CUSTOMERS?

• Business Owners
• Retailers (Small and Midscale)
• Merchants
 CONCLUSION

• The BharatPe news and recent studies say that the

company is growing rapidly and presently it's the 4th
largest player in the UPI portion after Google
Pay, PhonePe, and PayTm. And the company has
achieved this growth by spending very little money on it.
BharatPe is in the 3rd spot in the private POS category.
• BharatPe came forward with a great idea and build its
business around it successfully. If it manages to tackle
and overcome recent controversies, it can definitely
grow bigger and bigger with their wide range of services.