PROPOSAL

What is a Proposal?
 A report to present ideas & persuade reader
to accept them
 Get permission
 Support funding
What is a Proposal?

 Purpose
 Present a solution to a problem
 Purpose service or offer product
The Format of Proposals
 Solicited  Unsolicited
 Company sends out an  No request by company
RFP  Worker own initiative

 Letter  Memorandum
 For external  For internal circulation
circulation
Main Components of A Proposal

 Introduction
 Purpose
 Problem
 Discussion
 Plan of Action
 Management Plan
 Conclusion
Purpose
 Explains why you are writing
 Explains what you hope to achieve

 Presents the scope (limitations) of the

solution
Problem
 States the need and justification for doing a
project
 Make reader understand the need for the

project
 Provides preliminary literature review of

problem or need
 Convince reader that the writer understands

the topic well

Example of Introduction
1.0  INTRODUCTION
 
1.1 Purpose
 
This is a proposal for a storm sewer survey for Yakima,
Washington. First, the survey will identify storm sewers
needing repair and renovation. Then it will recommend
public works projects that would control basement
flooding in Yakima.
 
1.2 Problem
 
Residential basement flooding in Yakima has been
increasing….
Plan of Action
 Explains how the project will be conducted
 Justifies the reason for choosing the sources

for the project

Discussion
2.1 Creating a Website for KM Company
The software that will be used are Macromedia Dreamweaver and
Flash

2.1.1 Macromedia Dreamweaver

Dreamweaver is used to build this website because it is:

 theeasiest way to create a basic website

 possibly is the most popular web authoring software

This software has more advanced design options such as

incorporating Flash elements and creating dynamic web pages.
Dreamweaver allows a tremendous amount of control over the
look and behavior of KM’s website.
Management Plan
 Presents
 Tentative schedule
 Budget
 Personnel qualification
2.3 Tentative Schedule
2.4 Personnel
Web-Work Solutions has a core expert team and
qualified designers, who can deliver a website that
can give our customers satisfaction.
Year of
Name Qualification Experience
Muhammad Zul M.A in Multimedia and Montage
Ikhwan ( Harvard University ) 7 Years
M.A in Graphic Design
Muhammad Al - Fatih ( Wanghanoi University ) 6 Years
Bachelor in Typography
Lim Kok Wing ( Art University, New Zealand ) 4 Years
2.5 Cost
2.5.1 Cost analysis
Development Cost

Main Content Pages RM 415.00

Non-Profit Discount (10%) RM 41.50

Sub total for Development RM 373.00

Graphic Design RM 100.00

Multi-media RM 25.00/minutes

Maintenance RM 50.00/month

Website Hosting RM 19.95/month

Conclusion/Recommendation
 Restate
 Problem
 Solutions
 Benefit
 Suggest next course of action
 Specify when this action will or should occur
 Explain why the date is important
Conclusion
3.0 CONCLUSION
 
Our line capability between San Marco and Grange
is insufficient. Presently, we are 2.3 percent under
our desired goal. Using the vacated fibre cables
will not solve this problem because the current
configuration does not meet our standard.
Upgrading the current configuration will improve
our capacity by 9 percent and still present us the
risk of service outages.
Abstract
 Brief overview of the proposal’s key points
 Written for low-tech readers
 3 – 10 sentences
 Content:
 Problem
 Solution
 Benefits
Abstract
Due to the deregulation and the recent economic
recession, we must reduce our working force by 12
percent.
 
Our plan for doing so involves:
 Freezing new hires
 Promoting early retirement
 Temporarily laying off third-shift line technicians

 
Achieving the above will allow us to maintain
production during the current economic
difficulties.
Title page
PROPOSAL TO MAINTAIN COMPUTER EQUIPMENT
 
 Prepared for
Acme Products, Inc.
2121 New Tech Avenue
Bangi, Selangor
 
By
Thomas Brasher
Engineering Technician
 
 
August 13, 2005
Example of Table of Content
Table of Contents

ABSTRACT………………………………………………………….iv
1.0  Introduction……….…………………………………………....1
1.1  Purpose..…………………………………………………...1
1.2  Problem…………..………………………………..……….1
2.0  The Installment of XYZ Product……………………..……….3
2.1  XYZ Product Component ……………………….............4
2.1.1        Fuel-saving Onboard Computer…………….4
2.1.2        Computer Operations Instruction..………….8
2.2  Costs…………….…………………………………………12
2.2.1        Cost Analysis………………………..………...12
2.2.2        Payment Schedule………….……….............12
3.0  Conclusion…………………….………….…………………. 13
List of illustration
List of Illustration
 
Figure 1. Revenues Compared to Expenses 2
Figure 2. Average Diesel Fuel Prices Since 1978 4
Figure 3. Costs: Expenditure, Savings, Profits 9
Table 1. List Price vs. Discount Price 3