PROFESSIONAL

ENGLISH 1
MS INTAN NORJAHAN AZMAN
PROPOSAL
What is a Proposal?

◦ A report that presents ideas & persuades reader to

accept them
◦ Get permission
◦ Support funding
Examples of
proposal:
 Organizing event
 Proposing new products
 Establishing services
 Marketing purpose
 Research funding
 Collaborations
 Marriage proposal
TYPES OF
PROPOSAL – 2
(IN TERMF OF
INITIATIVE)

1. Solicited
Requested

2. Unsolicited
Not requested
Own initiative
SECTIONS IN A
PROPOSAL
1. Summary
2. Introduction
3. Needs / Problems
4. Goals / Objectives
5. Procedures / Scope of
Work
6. Budget
7. Tentative Program /
Itinerary
8. Key Personnel
9. Endorsements
10.Appendix (if any)
SOME OTHER
RELEVANT
COMPONENTS
Illustrations /
graphics
Tables
Flowcharts
Chart
Click icon to add picture
 1. SUMMARY
◦ Essence or gist of the whole proposal
◦ A page on its own; does not exceed one page
◦ Contains:
◦ Brief of the purpose of organization - intro
◦ Problem statements – the needs
◦ Mechanisms – problem solving
◦ Purpose and anticipated end result (outcome) – objectives
◦ Type and amount of support requested – what is needed
◦ Other important information
2. INTRODUCTION

◦ Introduce organization
◦ Explain how and why your organization was founded
◦ Good to provide mission statement
◦ Describe activities and target audience
3. NEEDS / PROBLEMS
◦ Identify needs or problems to be addressed
◦ Include target population / any statistical info
◦ Examples of info to include:
◦ How long have the needs/problems existed?
◦ Addressed before? Outcome?
◦ Impact to target population?
◦ Impact to surrounding populations?
**Literature reviews are needed to support statements
Show the relevant of the idea in the proposal writing

Support the ‘why’ you need to organize an event

Problems:
For example:

Students are lack of confidence in speaking in English. So?

The neighbors do not know their neighbors and the neighborhood. So?

Lack of motivation and appreciation to staff. So?

Students are not familiar with the library and its facilities. So?
4. GOALS / OBJECTIVES
◦ State goals/objectives to address 3
◦ Good to include key benefits of achieving
goals/objectives
◦ Always start with ‘To’
◦ Use appropriate action verbs
◦ Examples:
◦ To encourage members to give back to the
society by…
◦ To assist the orphanage in housekeeping…
◦ Provides detailed information about proposed
procedures
◦ Includes info on activities and actual work
required: bookings, ordering, purchasing and its
details
◦ Can be presented in a table of through a diagram
6. TIMETABLE / GANTT CHART

◦ To ensure plans and deadlines are met

◦ Provides detailed info on expected timetable of
project, broken into phases, and a schedule for
each phase
7. BUDGET
◦ The detailed amount of money to
buy/use/rent items
Items Description Estimated Cost
Fee into Zoo Melaka + Elephant  Invoice in RM 27 x 40 = RM 1080
Feeding Appendix

Refreshments (breakfast and - RM 10 x 40 = RM 400

afternoon tea)
Token of Appreciation for - RM 50
Melaka Zoo
Mineral water - RM 30 x 4 = RM 120
Total   RM 1650.00
8. TENTATIVE PROGRAM / ITINERARY

◦ Provides sequence of events

◦ Subjects to change
8. TENTATIVE PROGRAM / ITINERARY
Time Activity Venue/Remarks
7:00 am Assemble In front of Lestari Hall

7:30 am Depart to Melaka Zoo  

8:30 am Arrive at Melaka Zoo  

Briefing Coordinator / Zookeeper

9.15am Break up into Groups Coordinator / Zookeeper

Begin Community Service Activities Exact activities to be discussed with
zoo management

1-2.30 pm Lunch break / Zohor Prayer  

2:30 pm Resume Community Service Activities Coordinator / Zookeeper

4:30pm Closing Ceremony  

Depart to UniKL MICET
9. KEY PERSONNEL
◦ Each key personnel’s responsibilities

PROJECT MANAGER
Name

SECRETARY
Name

TREASURER
Name

REGISTRATION LOGISTICS ACTIVITIES

COMMITTEE COMMITTEE COMMITTEE

Name Name Name

10. ENDORSEMENTS
◦ Proposals need to be endorsed, usually
according to hierarchy
Prepared by, Supported by,

Signature Signature

Intan Norjahan Azman Mariati Mohd. Salleh

SENIOR LECTURER HEAD
STUDENT DEVELOPMENT SECTION STUDENT DEVELOPMENT SECTION

Recommended by, Approved by,

Signature
Signature
Dr Zulhafiz Tajuddin AP Dr Ahmad Naim Ahmad Yahaya
DEPUTY DEAN ACADEMICS & TECHNOLOGY DEAN / HEAD OF CAMPUS
UniKL MICET UniKL MICET
11. APPENDIX (if any)

◦ Any additional info or supporting details

(brochures, posters, etc.)
◦ Must be referred to in the previous
section(s)
 REVIEW OF LESSONS

PROPOSAL FUNCTIONS FORMAT

In order to prepare yourself to event execution,
brainstorm any relevant events related to subject Tutorial session
area
Group of 5

Relevance of your idea

Draft roughly and present during tutorial hours