Understanding Basic Broadcast Principles in Radio

MODERN RADIO BROADCASTING

Attributes of radio

 Versatility
 Practicality
 Accessibility
 Dependability
 Cost effective
 Longevity
 Real Time
 Expansive Coverage
Tools for radio broadcasting

 Effective speaker

 Sound and efficient equipment

 Functional facilities

 Clear directional policies

The Radio Broadcaster

1. The effective radio broadcaster.

2. The charismatic and persuasive broadcaster
3. The responsible broadcaster
4. The accountable broadcaster
5. The advocate and visionary broadcaster
6. The entertainer broadcaster.
The effective broadcaster

 1 Knowledgeable
 2. Smart
 3. Well modulated
 4. Good voice quality
The charismatic & persuasive

 1. Charming
 2. Appealing
 3. Pleasant
 4. Convincing
The responsible broadcaster

 Social awareness
 Sensibility and receptiveness to issues
 Takes the moral high ground
 Stands his ground against adversities
The accountable broadcaster

 Acknowledges mistakes
 Knows his or her limitations
 Answerable for his deeds and actions
 Willingness to take responsibility
Advocate and Visionary

 Has a vision and a mission

 Believes that his craft is a powerful tool for
change
 Unwavering and persistent
 Sets goals for himself
The entertainer

 Has an appealing style

 Flamboyant and visible
 Can carry and handle an audience
 A good sense of humor
Attributes of a good
broadcast voice
______________________________
Maximize pitch
Ability to modulate
Pleasantness and niceness
Rate or speed
Writing Scripts for Radio

 Master your Language

 Practice brevity
 Know your subject matter
 Avoid kilometric dialogues or lines
 Balance the lines
 Simplify the content
For news scripts;

 Follow the basic tenets of news-writing.

 Use the five (5) Ws : What, Where, When, Who
Why, and explain How

 Always follow time limits

In closing...

 Every broadcaster or aspiring announcer

should have an advocacy – a cause he or she
believes in. Without such advocacy, there is
no light to follow, nor a torch to lead the way
for others....
 Our profession is a unique yet powerful
one...we can use our power to destroy or
wreak havoc... Or we can train our sights on
uplifting our fellowmen....
Thank you for
listening...Have a
good day!
 Modern radio Broadcasting

 Writing for the Radio

 July, 2015
 Winifredo L. Luis