Project Report on

“Marketing Strategies and Brand Loyalty

Of HALDIRAM’s In India
PUNJAB UNIVERSITY, CHANDIGARH in partial fulfilment Of The Requirement
Of The Degrees Of BBA Batch (2021-2022).

Submitted by:- PAYAL

BBA- 6th semester.

Submitted TO:- MRS.MANISHA MALHOTRA MAM.

DEBKI DEVI JAIN MEMORIAL COLLEGE FOR WOMEN, LUDHIANA

 DECLARATION
I take this opportunity to express my profound gratitude and deep regards
To my guide (Mrs . Manisha Malhotra) for her exemplary guidance , monitoring
And constant encouragement throughout the course of this project. The
blessings helps and guidance given by her time to time shall carry me a long way in the
Journey of life on which I am about embark.
Last but no least , my sincere thanks to my parents and friends for their wholehearted
Support and encouragement.
I also here by declare the project report work entitled “MARKETING STRATEGIES
AND BRAND LOYALTY OF HALDIRAM IN INDIA ’’ under the guidance of “Mrs. Manisha
Malhotra’’ is my original work and it has not been submitted earlier in any other
University or institutes.

Payal 6th semester

PREFACE:-
The project study on “MARKETING STRATEGIES AND BRAND LOYALTY
OF HALDIRAM’s IN INDIA’’ has been conducted to observe preferences
Of consumer . This system of education is highly appreciated as its
provides the student with an opportunity to acquaint them with the
outside world. The practical work helps the student to view the real
business world closely , which in turn widely influences their
conception and perception.
in this project 50 respondent are selecting for knowing their
perception regarding haldiram product .for this purpose information is
collected from some areas of Ludhiana.
 TABLE OF CONTENT

 1.CHAPTER – INTRODUCTION
OBJECTIVES OF THE STUDY
LITERATURE REVIEW
RESEARCH METHODOLOGY
LIMITATIONS OF THE STUDY
 2CHAPTER - COMPANY PROFILE
 3CHAPTER - ANALYSIS AND INTEPRETATION
OF DATA
 4CHAPTER- CONCLUSION AND
RECOMMENDATIONS
BIBLIOGRAPHY
APPENDIX
CHAPTER-1

INTRODUCTION