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PROJECT REPORT
ON
“ A study on customer response towards Haldiram”

Submitted to
Rashtrasant Tukadoji Maharaj Nagpur University for Partial
Fulfillment of the degree of Bachelor of Bussiness
Administration (BBA)

Submitted by:
Ms. Chetana R. Chaudhary

Guided by:
Prof. Rajashri Admane

G. H. Raisoni Institute of information Technology,

Nagpur
2021-2022
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CERTIFICATE

This is to certify that Ms. CHETANA CHAUDHARY is the student of

BBA Semester VI , G.H. Raisoni Institute of Information technology ,
Hingna Wadi Road Nagpur. She has carried out the research work
entitled “ A STUDY ON CUSTOMER RESPONSE TOWARDS HALDIRAM”
for the academic session 2021-2022.
This research work has been carried out under my supervision and is
of sufficiently high standard to warrant to its presentation for the
examination leading to the Degree of Bachelor of Bussiness
Administration (BBA) of Rashtrasant Tukadoji Maharaj Nagpur,
University, Nagpur.

Dr./ Prof. Rajashri Admane Dr./Prof. Sudhir Juare

Guide Principal /HOD
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DECLARATION

I Ms. CHETANA CHAUDHARY hereby declare that this project tittle “

A STUDY ON CUSTOMER RESPONSE TOWARDS HALDIRAM’’ is
bonafide and authentic record of work done by me has executed as
per the course requirement for Bachelor of Business Administration
(BBA) program under the Rashtrasant Tukadoji Maharaj University
during academic session 2021-2022.

Date: Signature of student

Place : Nagpur Ms. Chetana Chaudhary
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ACKNOWLEDGEMENT

This is my privilege to express deepest sense of gratitude

in depth sense to my Supervisor Dr./ Prof. Rajashri Admane for her
valuable supervision , unending support, constant encouragement ,
keep interest, helpfulness. All this provided us the needed moral and
confidence to carry out this project.

I am honorably thankful to Dr. Vivek Kapoor, Director ,

G.H. Raisoni institute of information Technology, Nagpur for making
us all facilities available.

I am also thankful to all the other faculty members of

GHRIIT, Nagpur for their help during my project work

I take pressure in expressing my heartiest thanks to my

parents, colleagues and classmates for their moral support and
helpfulness throughout my project work. I am also thankful to my
other friends excluding GHRIIT, Nagpur for giving me full support in
my project work.

Signature
Ms. CHETANA CHAUDHARY
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INDEX
SR.NO CHAPTER Page
no.
1. INTRODUCTION
 INTRODUCTION OF THE TOPIC
 LITERATURE REVIEW
 COMPANY PROFILE
2. LITERATURE SURVEY
3. RESEARCH METHODOLOGY
 STATEMENT OF PROBLEM
 TYPES OF RESEARCH
 OBJECTIVES
 HYPOTHESIS
 RESEARCH DESIGN INCLUDING SAMPLE
 METHODOLOGY OF ANALYSIS
 LIMITATION OF STUDY

4. DATA ANALYSIS
5. FINDING
6. SUGGESTIONS
7. CONCLUSIONS
8. BIBLOGRAPHY
9. ANNEXURE
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CHAPTER 1- INTRODUCTION
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INTRODUCTION

The research study “ Customer responses on haldiram” is conducted in the

Nagpur region. In order to conduct the research study the responses from
people visiting haldiram are taken. The main objective behind the study were
the customer behaviour towards the quality, availability, price and other
aspects of various snacks brands ,to know the market share of this brands , and
to know customer preferences towards this snacks brand.
The present study is mainly based on primary data , but both primary and
secondary sources of data are used for the purpose of the study. Here the
simple random methods are applied to collect the data. In order to analyse the
data researcher has used the mathematical tool such as simple percentage
method
In this research study the researcher has found out that market share of
haldiram snacks is maximum in NAGPUR in comparision to other brands. It is
due to taste of snacks is heavenly good and is affordable. In order to increase
the sale in this particular region various companies of snacks have think upon
the taste, price and packaging of the products. The quality of the product
matters more in case of the eatable products so the various companies of
snacks should pay attention to the quality of food. If we talk about the
packaging then the packaging of the products should be attractive to the
customer.
CUSTOMER BEHAVIOUR is the “ The study of individuals , groups and
organization and the process they use to select, secure, use and dispose of the
products , services , experiences or ideas to satisfy needs and impacts of these
processes have on the customer and the society.” Inthis we will study the
defined structure of individuals taste as measured by the utility, of various
bundles of goods. They permit the customer to rank these bundles of goods
according to the level of utility they gave to customer.
CUSTOMER PREFERENCES:
The underlying foundation od demand therefore is a model of how consumers
behave. The individual customer has a set of preferences and values whose
determination is outside the development of economy. Customer needs are
the all basis of modern marketing. The key to the companies survival.
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Marketers do not create need though in some instances they make customer
more keenly aware of unfelt need. Motivation for this marketers can be
described as
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